Drivers of Organic Food Purchase Intention in a Developing Country
The Mediating Role of Trust
Bibliographic Data
| ID | 3301949 |
|---|---|
| Authors | Samia Ayyub (University of Veterinary and Animal Sciences), M Asif (0000-0003-2417-637X, University of Veterinary and Animal Sciences, corresponding author), Muhammad Asim Nawaz, Muhammad Nawaz (0000-0002-3719-7914, University of Science and Technology of China) |
| Year | 2021 |
| Volume | 11 |
| Issue | 3 |
| Publication date | 2021-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440211045076 |
| OpenAlex | W3200168514 |
| Language | EN |
| Citations received | 5 |
| References cited | 105 |
The study's objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are considered for further analysis. Structural equation modeling technique is used to test the hypothesis. "Personal attributes" is found to be a more significant predictor of organic food purchase intention than other attributes. Trust in organic food partially mediate personal attributes and product attributes with organic food purchase intention. The study contributes to understanding the primary attributes responsible for the purchase of organic food in a nascent organic market and establishes trust. This study also provides guidelines for the policymakers to shift their focus to organic farming, which will bring considerable benefits to health and the environment and a profitable business because consumer's intentions coincide
Agriculture · Business · Focus group · Food market · Geography · Organic product · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Organic Food and Agriculture · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |