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Eating 'Green

Motivations behind organic food consumption in Australia

Bibliographic Data

ID3149451
AuthorsStewart Lockie (0000-0002-2109-6342, Central Queensland University), Kristen Lyons (0000-0002-7052-7794, Griffith University), Geoffrey Lawrence (0000-0001-6902-2556, The University of Queensland), Kerry Mummery (Central Queensland University)
Year2002
Volume42
Issue1
Pages23-40
Publication date2002-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociologia Ruralis (JOURNAL)
Journal identifiersISSN: 0038-0199 • E-ISSN: 1467-9523
PublisherWiley (PUBLISHER • GB)
DOI10.1111/1467-9523.00200
OpenAlexW2071876269
LanguageEN
Citations received107
References cited14

Central to the development of green lifestyles is the consumption of foods that by dint of their status as chemical-free, locally produced and/or free of genetically modified ingredients, reduce the environmental impact of food provision. Yet there are many other factors, such as health concerns, that may also encourage the consumption of 'green' foods. This paper explores the ways in which Australian consumers construct organic food - a sector of the food industry that is currently growing at between 20 and 50 percent per annum but is struggling to keep up with rising consumer demand. In order to examine the significance of 'green' signifiers in the consumption practices of Australian consumers a series of focus group interviews and a national consumer survey were conducted. These examined both those characteristics of food that were valued in general, and those meanings that were associated with organic food in particular. In very general terms, analysis reveals that while consumers believed organic foods to be healthy and environmentally sound - both of which were considered desirable - these characteristics were subsumed by an overarching concern with convenience. This does not mean that consumers did not hold genuinely positive environmental attitudes. Rather, it reflects a range of contradictory beliefs and practices that appeared to derive from the discursive conflict between conventional and organic food industries over environmental, health and safety claims. The paper concludes by identifying the barriers and opportunities for expanding the organic industry in Australia in the context of the ways organics is constructed by consumers

Agricultural economics · Agriculture · Business · Consumption (sociology) · Context (archaeology) · Economics · Focus group · Food consumption · Food industry · Geography · Order (exchange) · Organic product · Social science · Sociology · Agriculture Sustainability and Environmental Impact · Environmental Philosophy and Ethics · Food Science · Marketing · Organic Food and Agriculture

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Unique citing works107
Citations per year4,46
Citation span2002 - 2025 (24)
Citation velocityrecent
Highly citedYes
Citation typesNeutral: 103

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