Luís A Pessôa
Biographic Data
| ID | 2755765 |
|---|---|
| NAME | Luís A Pessôa |
| GIVEN NAMES | Luís A |
| FAMILY NAME | Pessôa |
| SIGNATURE | PESSÔA L A |
| AFFILIATIONS | Pontifícia Universidade Católica do Rio de Janeiro |
| ORCID | 0000-0002-1532-6084 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Smart city branding in Latin America
Purpose This study aims to examine how smart city attributes are perceived by visitors and represented in the official digital communication of ten Latin American cities. It investigates how city branding, smart city strategies and smart tourism intersect through digital media. Design/methodology/approach Adopting a layered mixed-methods design, this research combines a 2022 survey on visitor perceptions with a qualitative analysis of digital com…
Cultural branding of cities
This research explores the role of live music infrastructure and music cultural identity in building a city's brand through a multiple case study comparing the cities of Rio de Janeiro, Brazil and Montreal, Canada. We conducted 60 interviews and observed 35 live music events in cities known for their strong live music traditions. The results show a relationship between live music infrastructure and identity that affects city branding. Rio's music…
Rio de Janeiro, cultural consumption experiences in the new port area
Rio de Janeiro represents one of the largest creative economy centers in Brazil and underwent urban renewal in preparation for hosting global events. This research aims to investigate cultural consumption patterns and the symbolic importance of the dockland regeneration project as well as its impact on city branding. The first round of data collection was conducted in 2016, the year of the Rio Olympic Games, and the second in 2018, in two new cul…
A construção identitária da marca Rio sob a perspectiva cultural
Inserida no contexto de globalização cultural e econômica, a reconstrução da imagem da cidade passa por sua vinculação a um projeto de marca-cidade legitimado por ideologias, significados e narrativas culturalmente estabelecidos e cautelosamente selecionados para atender aos objetivos de pertencimento ao mercado global (PINCHERA; RINALLO, 2017). Nesse contexto, os megaeventos têm se configurado em argumento ideal para viabilizar grandes projetos …
A construção identitária da marca Rio sob a perspectiva cultural
Inserida no contexto de globalização cultural e econômica, a reconstrução da imagem da cidade passa por sua vinculação a um projeto de marca-cidade legitimado por ideologias, significados e narrativas culturalmente estabelecidos e cautelosamente selecionados para atender aos objetivos de pertencimento ao mercado global (PINCHERA; RINALLO, 2017). Nesse contexto, os megaeventos têm se configurado em argumento ideal para viabilizar grandes projetos …
Cultural branding of cities
This research explores the role of live music infrastructure and music cultural identity in building a city's brand through a multiple case study comparing the cities of Rio de Janeiro, Brazil and Montreal, Canada. We conducted 60 interviews and observed 35 live music events in cities known for their strong live music traditions. The results show a relationship between live music infrastructure and identity that affects city branding. Rio's music…
A construção identitária da marca Rio sob a perspectiva cultural
Inserida no contexto de globalização cultural e econômica, a reconstrução da imagem da cidade passa por sua vinculação a um projeto de marca-cidade legitimado por ideologias, significados e narrativas culturalmente estabelecidos e cautelosamente selecionados para atender aos objetivos de pertencimento ao mercado global (PINCHERA; RINALLO, 2017). Nesse contexto, os megaeventos têm se configurado em argumento ideal para viabilizar grandes projetos …
Rio de Janeiro, cultural consumption experiences in the new port area
Rio de Janeiro represents one of the largest creative economy centers in Brazil and underwent urban renewal in preparation for hosting global events. This research aims to investigate cultural consumption patterns and the symbolic importance of the dockland regeneration project as well as its impact on city branding. The first round of data collection was conducted in 2016, the year of the Rio Olympic Games, and the second in 2018, in two new cul…
Cultural branding of cities
This research explores the role of live music infrastructure and music cultural identity in building a city's brand through a multiple case study comparing the cities of Rio de Janeiro, Brazil and Montreal, Canada. We conducted 60 interviews and observed 35 live music events in cities known for their strong live music traditions. The results show a relationship between live music infrastructure and identity that affects city branding. Rio's music…
Smart city branding in Latin America
Purpose This study aims to examine how smart city attributes are perceived by visitors and represented in the official digital communication of ten Latin American cities. It investigates how city branding, smart city strategies and smart tourism intersect through digital media. Design/methodology/approach Adopting a layered mixed-methods design, this research combines a 2022 survey on visitor perceptions with a qualitative analysis of digital com…
Cultural Industries and Urban Development (2 works) · Diverse Aspects of Tourism Research (2 works) · Tourism (2 works) · Advertising (1 works) · Art (1 works) · Business (1 works) · Cultural institution (1 works) · Cultural, Media, and Literary Studies (1 works) · Digital Marketing and Social Media (1 works) · Engineering (1 works)