Eliane Cristine Francisco Maffezzolli
Biographic Data
| ID | 2757049 |
|---|---|
| NAME | Eliane Cristine Francisco Maffezzolli |
| GIVEN NAMES | Eliane Cristine Francisco |
| FAMILY NAME | Maffezzolli |
| SIGNATURE | MAFFEZZOLLI E C F |
| AFFILIATIONS | Pontifícia Universidade Católica do Paraná |
| ORCID | 0000-0002-4775-0824 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
The effect of the cosmopolitan profile on tourism experience
Personal lifestyle can determine consumer choices. Considering the emerging concept of a cosmopolitan consumer profile, the aim of this research letter is to analyze the moderating effect of this individual characteristic on the tourism experience model. Hypotheses were tested via structural equation modelling on 489 cases in the United States. Two main types of respondents emerged in the results: upper cosmopolitan travellers and traditional tra…
Naive, connected, and counselor tween girl identity groups
This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integ…
Análise Fatorial Confirmatória da Escala Servqual
O propósito deste estudo é investigar se o uso da escala Servqual é válido e compatível para os serviços públicos, considerando as expectativas e percepções de seus usuários. A pesquisa configura-se como quantitativa e se utiliza da análise fatorial confirmatória. O instrumento de coleta foi ajustado com base na escala Servqual. Foram 242 questionários válidos. Embora o instrumento de avaliação se mostre eficiente e capaz de ser refletido pelas d…
Naive, connected, and counselor tween girl identity groups
This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integ…
Análise Fatorial Confirmatória da Escala Servqual
O propósito deste estudo é investigar se o uso da escala Servqual é válido e compatível para os serviços públicos, considerando as expectativas e percepções de seus usuários. A pesquisa configura-se como quantitativa e se utiliza da análise fatorial confirmatória. O instrumento de coleta foi ajustado com base na escala Servqual. Foram 242 questionários válidos. Embora o instrumento de avaliação se mostre eficiente e capaz de ser refletido pelas d…
The effect of the cosmopolitan profile on tourism experience
Personal lifestyle can determine consumer choices. Considering the emerging concept of a cosmopolitan consumer profile, the aim of this research letter is to analyze the moderating effect of this individual characteristic on the tourism experience model. Hypotheses were tested via structural equation modelling on 489 cases in the United States. Two main types of respondents emerged in the results: upper cosmopolitan travellers and traditional tra…
Naive, connected, and counselor tween girl identity groups
This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integ…
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
Psychology (4 works) · Business (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Aesthetics (1 work) · Art (1 work) · Business and Management Studies (1 work)