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Emily Hund

Biographic Data

ID277172
NAMEEmily Hund
GIVEN NAMESEmily
FAMILY NAMEHund
SIGNATUREHUND E
AFFILIATIONSCalifornia University of Pennsylvania
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS276
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2023
H-INDEX4
  • The Influencer Industry: The Quest for Authenticity on Social Media

    Emily Hund•BOOK•The Influencer Industry•2023•Cited by: 18

  • Influencer Industry: The Quest for Authenticity on Social Media

    Emily Hund•BOOK•Influencer Industry•2023

    A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, …

  • A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront

    Open Access•Emily Hund, Lee Mcguigan•ARTICLE•Communication Culture and Critique•2019•Cited by: 12•References: 7

    This article develops a critical analysis of Instagram’s influencer economy by introducing and unpacking a phenomenon we call shoppable life. The term shoppable life is intended to capture the ideas that: (a) social media users perform lifestyles whose constituent elements can be bought; and (b) sociality increasingly unfolds within platforms that encode marketplace logics and capacities into their designs. Drawing on literatures about consumer c…

  • Gaming the System: Platform Paternalism and the Politics of Algorithmic Visibility

    Open Access•Caitlin Petre, Brendan Duffy et al.•ARTICLE•Social Media + Society•2019•Cited by: 37•References: 31

    As the logic of data-driven metrification reconfigures various realms of social and economic life, cultural workers-from journalists and musicians to photographers and social media content creators-are pursuing online visibility in earnest. Despite workers' patterned deployment of search engine optimization, reciprocal linking, and automated engagement-boosting, tech companies routinely denigrate such practices as gaming the system. This article …

  • Having it All' on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

    Open Access•Brendan Duffy, Emily Hund•ARTICLE•Social Media + Society•2015•Cited by: 209•References: 11

    Against the backdrop of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, domesticity, and craft. Fashion blogging, in particular, is considered one of the most commercially successful and publicly visible forms of digital cultural production. To explore how fashion bloggers represent their branded personae as enterprising …

  • Having it All' on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

    Open Access•Brendan Duffy, Emily Hund•ARTICLE•Social Media + Society•2015•Cited by: 209•References: 11

    Against the backdrop of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, domesticity, and craft. Fashion blogging, in particular, is considered one of the most commercially successful and publicly visible forms of digital cultural production. To explore how fashion bloggers represent their branded personae as enterprising …

  • Gaming the System: Platform Paternalism and the Politics of Algorithmic Visibility

    Open Access•Caitlin Petre, Brendan Duffy et al.•ARTICLE•Social Media + Society•2019•Cited by: 37•References: 31

    As the logic of data-driven metrification reconfigures various realms of social and economic life, cultural workers-from journalists and musicians to photographers and social media content creators-are pursuing online visibility in earnest. Despite workers' patterned deployment of search engine optimization, reciprocal linking, and automated engagement-boosting, tech companies routinely denigrate such practices as gaming the system. This article …

  • The Influencer Industry: The Quest for Authenticity on Social Media

    Emily Hund•BOOK•The Influencer Industry•2023•Cited by: 18

  • A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront

    Open Access•Emily Hund, Lee Mcguigan•ARTICLE•Communication Culture and Critique•2019•Cited by: 12•References: 7

    This article develops a critical analysis of Instagram’s influencer economy by introducing and unpacking a phenomenon we call shoppable life. The term shoppable life is intended to capture the ideas that: (a) social media users perform lifestyles whose constituent elements can be bought; and (b) sociality increasingly unfolds within platforms that encode marketplace logics and capacities into their designs. Drawing on literatures about consumer c…

  • Having it All' on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

    Open Access•Brendan Duffy, Emily Hund•ARTICLE•Social Media + Society•2015•Cited by: 209•References: 11

    Against the backdrop of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, domesticity, and craft. Fashion blogging, in particular, is considered one of the most commercially successful and publicly visible forms of digital cultural production. To explore how fashion bloggers represent their branded personae as enterprising …

  • A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront

    Open Access•Emily Hund, Lee Mcguigan•ARTICLE•Communication Culture and Critique•2019•Cited by: 12•References: 7

    This article develops a critical analysis of Instagram’s influencer economy by introducing and unpacking a phenomenon we call shoppable life. The term shoppable life is intended to capture the ideas that: (a) social media users perform lifestyles whose constituent elements can be bought; and (b) sociality increasingly unfolds within platforms that encode marketplace logics and capacities into their designs. Drawing on literatures about consumer c…

  • Gaming the System: Platform Paternalism and the Politics of Algorithmic Visibility

    Open Access•Caitlin Petre, Brendan Duffy et al.•ARTICLE•Social Media + Society•2019•Cited by: 37•References: 31

    As the logic of data-driven metrification reconfigures various realms of social and economic life, cultural workers-from journalists and musicians to photographers and social media content creators-are pursuing online visibility in earnest. Despite workers' patterned deployment of search engine optimization, reciprocal linking, and automated engagement-boosting, tech companies routinely denigrate such practices as gaming the system. This article …

  • The Influencer Industry: The Quest for Authenticity on Social Media

    Emily Hund•BOOK•The Influencer Industry•2023•Cited by: 18

  • Influencer Industry: The Quest for Authenticity on Social Media

    Emily Hund•BOOK•Influencer Industry•2023

    A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, …

Gender, Feminism, and Media (4 works) · Digital Marketing and Social Media (3 works) · Political science (3 works) · Social media (3 works) · Sociology (3 works) · Aesthetics (2 works) · Art (2 works) · Business (2 works) · Cultural Industries and Urban Development (2 works) · Social science (2 works)

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