Mercedes Vila Alonso
Biographic Data
| ID | 2804320 |
|---|---|
| NAME | Mercedes Vila Alonso |
| GIVEN NAMES | Mercedes Vila |
| FAMILY NAME | Alonso |
| SIGNATURE | ALONSO M V |
| AFFILIATIONS | University of Córdoba |
| ORCID | 0000-0003-3198-2978 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Consuming safe hotels during the Covid-19 pandemic
Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviours (intention to stay and willingness to pay premium) of potential consumers residing in Spain regarding safe hotels during the COVID-19 pandemic. Based on the social exchange theory, this research provides greater understanding of the…
The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the Covid-19 era
Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also motivates academicians and managers to improve their understanding of the customers’ safe buying behavi…
Nivel de implementación de la calidad en los balnearios españoles
This article presents the results of an empirical study conducted in 29 of the 33 Health Resorts spanish certified with the mark "Q for Tourist Quality" in 2010. The aim is to determine the level of implementation of critical factors of quality in the spas in the face to determine a subsequent series of strengths and areas for improvement of Total Quality Management. The methodology of work is a descriptive analysis that allows us to analyze the …
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Nivel de implementación de la calidad en los balnearios españoles
This article presents the results of an empirical study conducted in 29 of the 33 Health Resorts spanish certified with the mark "Q for Tourist Quality" in 2010. The aim is to determine the level of implementation of critical factors of quality in the spas in the face to determine a subsequent series of strengths and areas for improvement of Total Quality Management. The methodology of work is a descriptive analysis that allows us to analyze the …
Consuming safe hotels during the Covid-19 pandemic
Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviours (intention to stay and willingness to pay premium) of potential consumers residing in Spain regarding safe hotels during the COVID-19 pandemic. Based on the social exchange theory, this research provides greater understanding of the…
The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the Covid-19 era
Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also motivates academicians and managers to improve their understanding of the customers’ safe buying behavi…
Business (2 works) · Marketing (2 works) · Pandemic (2 works) · Political science (2 works) · Tourism (2 works) · 2019-20 coronavirus outbreak (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · COVID-19 Pandemic Impacts (1 work)