The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the Covid-19 era
A study in Spain
Bibliographic Data
| ID | 21698352 |
|---|---|
| Authors | Maribel Rodríguez Zapatero (0000-0003-0335-8393, University of Córdoba), Leonor M Pérez (0000-0002-0968-0861, University of Córdoba, corresponding author), Mercedes Vila Alonso (0000-0003-3198-2978, University of Córdoba), Mercedes Alonso (0000-0002-9309-6464, University of Córdoba) |
| Year | 2022 |
| Volume | 25 |
| Issue | 24 |
| Pages | 3925-3932 |
| Publication date | 2022-12-17 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2021.2008881 |
| OpenAlex | W4200326879 |
| Language | EN |
| Citations received | 3 |
| References cited | 32 |
Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also motivates academicians and managers to improve their understanding of the customers’ safe buying behaviour in a pandemic context. Egoistic and social-altruistic values are key factors in determining pro-social behaviours, such as safe buying behaviours, however, no study examines the importance of these values in influencing such behaviours. This research aims to develop and test a model to analyse the impact of egoistic and social-altruistic values on the guests’ intentions to stay at safe hotels during the COVID-19 pandemic, integrating Theory of Planned Behavior and Value-Belief-Norm Theory. COVID-19 concern was oriented towards value, considering egoistic and social-altruistic concerns. Data were collected from 521 potential guests residing in Spain. The findings reveal that both egoistic and social-altruistic values influence the intention. However, egoistic values have a stronger impact than social-altruistic values
Business · Economics · Microeconomics · Pandemic · Political science · Social value orientations · Tourism · Consumer Behavior in Brand Consumption and Identification · COVID-19 Pandemic Impacts · Environmental Sustainability in Business · Medicine · Psychology · Social Psychology · Marketing
The Structure of Environmental Concern
Predicting green product consumption using theory of planned behavior and reasoned action
Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels
The relationships between awareness of consequences, environmental concern, and value orientations
Values, Beliefs, and Proenvironmental Action
Antecedents of employee electricity saving behavior in organizations
Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior
Altruistic or egoistic
Consumer attitude and purchase intention toward green energy brands
The theory of planned behavior
Normative Influences on Altruism
Structural equation modeling in practice
Travelers' pro-environmental behavior in a green lodging context
Application of the Theory of Planned Behavior to green hotel choice
The Value Basis of Environmental Concern
Prediction of goal-directed behavior
| Citations per year | 1.5 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |