Vijay Mahajan
Biographic Data
| ID | 283480 |
|---|---|
| NAME | Vijay Mahajan |
| GIVEN NAMES | Vijay |
| FAMILY NAME | Mahajan |
| SIGNATURE | MAHAJAN V |
| AFFILIATIONS | BASIX, 6-3-354/B, Road No. 1, Banjara Hills, Hyderabad, 500 034, India |
| ORCID | 0000-0001-7374-8632 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Advancements and trends in UAV utilization for crop protection
Unmanned aerial vehicles (UAVs), or drones, have become pivotal tools in precision agriculture, particularly for aerial spraying and crop health monitoring. Their adoption addresses farmers' health issues related to manual pesticide exposure and ensures the timely execution of crop protection activities. This paper presents a systematic investigation and comprehensive bibliometric analysis of the scientific literature on UAV utilization in crop p…
Innovation diffusion and new product growth models
Delight by Design
What is the relationship between product design benefits (hedonic versus utilitarian) and the postconsumption feelings of customer delight and satisfaction? The primary insights this research provides are as follows: (1) Products that meet or exceed customers’ utilitarian needs and fulfill prevention goals enhance customer satisfaction (e.g., a car with antilock brakes and vehicle stability assist), and (2) products that meet or exceed customers’…
Institutional development in practice
There is growing interest in organisational and institutional development, or capacity-building, but little understanding of what these involve in practice. This article provides a case-study of a successful long-term programme of institutional development, which built the capacities of the Tibetan refugee community in development planning. The primary focus is on key features for adaptation by development practitioners. The authors also clarify …
Innovation Diffusion Models of New Product Acceptance
Models for Innovation Diffusion
The diffusion of innovation has been defined traditionally as the process by which an innovation is communicated through a social system to its members. The 4 parts of the diffusion process are: 1) the innovation 2) channels of communication 3) time and 4) the social system. The diffusion process is one of the most widely studied of all social processes with research in all of the social sciences education geography and business. Such widespread …
Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model
In 1974, Nakanishi, Cooper, and Kassarjian proposed the multiplicative competitive interactive (MCI) choice model for predicting outcome of election results. The authors pointed out the superiority of the multiplicative model over the additive model, which was popular in political science (Muller 1970). The model, which is an extension of the gravitational market share model of consumers' spatial behavior originally suggested by Huff (1963), is e…
No prominent works on this page.
Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model
In 1974, Nakanishi, Cooper, and Kassarjian proposed the multiplicative competitive interactive (MCI) choice model for predicting outcome of election results. The authors pointed out the superiority of the multiplicative model over the additive model, which was popular in political science (Muller 1970). The model, which is an extension of the gravitational market share model of consumers' spatial behavior originally suggested by Huff (1963), is e…
Models for Innovation Diffusion
The diffusion of innovation has been defined traditionally as the process by which an innovation is communicated through a social system to its members. The 4 parts of the diffusion process are: 1) the innovation 2) channels of communication 3) time and 4) the social system. The diffusion process is one of the most widely studied of all social processes with research in all of the social sciences education geography and business. Such widespread …
Innovation Diffusion Models of New Product Acceptance
Institutional development in practice
There is growing interest in organisational and institutional development, or capacity-building, but little understanding of what these involve in practice. This article provides a case-study of a successful long-term programme of institutional development, which built the capacities of the Tibetan refugee community in development planning. The primary focus is on key features for adaptation by development practitioners. The authors also clarify …
Delight by Design
What is the relationship between product design benefits (hedonic versus utilitarian) and the postconsumption feelings of customer delight and satisfaction? The primary insights this research provides are as follows: (1) Products that meet or exceed customers’ utilitarian needs and fulfill prevention goals enhance customer satisfaction (e.g., a car with antilock brakes and vehicle stability assist), and (2) products that meet or exceed customers’…
Innovation diffusion and new product growth models
Advancements and trends in UAV utilization for crop protection
Unmanned aerial vehicles (UAVs), or drones, have become pivotal tools in precision agriculture, particularly for aerial spraying and crop health monitoring. Their adoption addresses farmers' health issues related to manual pesticide exposure and ensures the timely execution of crop protection activities. This paper presents a systematic investigation and comprehensive bibliometric analysis of the scientific literature on UAV utilization in crop p…
Business (4 works) · Economics (3 works) · Innovation Diffusion and Forecasting (3 works) · Marketing (3 works) · Sociology (3 works) · Consumer Market Behavior and Pricing (2 works) · Diffusion (2 works) · Innovation diffusion (2 works) · Mathematics (2 works) · Physics (2 works)