Blanca García Henche
Biographic Data
| ID | 2861062 |
|---|---|
| NAME | Blanca García Henche |
| GIVEN NAMES | Blanca García |
| FAMILY NAME | Henche |
| SIGNATURE | HENCHE B G |
| AFFILIATIONS | Universidad de Alcalá |
| ORCID | 0000-0002-9824-7372 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Incorporation of the emotional indicators of the patient journey into healthcare organization management
BACKGROUND: In recent years, attempts have been made to incorporate patients' experiences into healthcare processes, to complement clinical indicators, with what are known as patient-reported outcome measures (PROMs) and patient-reported experience measures (PREMs). While the research into PROMs is more developed, the application of PREMs faces some difficulties. The incorporation of emotional indicators into assessments of the experience is an a…
Word of mouth and digitalization in small retailers
Traditional commerce does not have a great variety of products: it has a more leisurely sale and does not develop impulse buying. The most important factor is the direct relationship established between the seller and the customer, facilitating advice and creating a relationship of trust between the two. Traditional retailers nowadays need digitization, without which they cannot compete technologically with large companies, whereas they can compe…
Urban experiential tourism marketing
Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential …
Prácticas Asociacionistas como estrategias de revitalización de la imagen de marca de un distrito turístico cultural. Caso de Barrio de Las Letras en Madrid y Barrio Italia en Santiago de Chile
Prcticas Asociacionistas como estrategias de revitalizacin de la imagen de marca de un distrito turstico cultural. Caso de Barrio de Las
Urban experiential tourism marketing
Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential …
Urban experiential tourism marketing
Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential …
Prácticas Asociacionistas como estrategias de revitalización de la imagen de marca de un distrito turístico cultural. Caso de Barrio de Las Letras en Madrid y Barrio Italia en Santiago de Chile
Prcticas Asociacionistas como estrategias de revitalizacin de la imagen de marca de un distrito turstico cultural. Caso de Barrio de Las
Word of mouth and digitalization in small retailers
Traditional commerce does not have a great variety of products: it has a more leisurely sale and does not develop impulse buying. The most important factor is the direct relationship established between the seller and the customer, facilitating advice and creating a relationship of trust between the two. Traditional retailers nowadays need digitization, without which they cannot compete technologically with large companies, whereas they can compe…
Incorporation of the emotional indicators of the patient journey into healthcare organization management
BACKGROUND: In recent years, attempts have been made to incorporate patients' experiences into healthcare processes, to complement clinical indicators, with what are known as patient-reported outcome measures (PROMs) and patient-reported experience measures (PREMs). While the research into PROMs is more developed, the application of PREMs faces some difficulties. The incorporation of emotional indicators into assessments of the experience is an a…
Business (3 works) · Marketing (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Geography (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Art (1 work)