A R Lee
Biographic Data
| ID | 303225 |
|---|---|
| NAME | A R Lee |
| GIVEN NAMES | A R |
| FAMILY NAME | Lee |
| SIGNATURE | LEE A R |
| AFFILIATIONS | University of Massachusetts Amherst |
| ORCID | 0000-0001-8408-5221 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1967 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Going beyond the single identified victim effect: Exploring social media cues to promote supportive intentions for multiple victims in fundraising campaigns
In the face of escalating global crises and a rising number of victims, this study examines the challenge non-profit organizations face in garnering public support for multiple victims compared to single ones. Specifically, it explores whether social media cues can help overcome donor apathy toward multiple victims. This study proposes that the perceived supportiveness of a fundraising campaign enhances perceived impact and self-efficacy, leading…
Educational pathways and outcomes for care‐experienced children: A 16‐year longitudinal study
Children who are removed from their birth families during childhood—termed care‐experienced—can be at risk for lower educational attainment and poorer school experiences, often linked to deprivation and behavioural factors. However, research often uses aggregated measures that obscure the complexities of care (e.g. timing, and placements) and evidence is needed to understand the factors that could explain the link between care‐experience and atta…
Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness
The rise of AI influencers challenges traditional endorsement strategies. Study 1 (N = 289) examines how influencer type (human vs. AI) interacts with advertising style (transformational vs. informational), finding that transformational ads work better with human influencers whereas informational ads increase credibility and purchase intentions when delivered by AI influencers. Study 2 (N = 297) investigates the role of human-like qualities in AI…
Can Covid-19 Be a Turning Point for More Sustainable Trends? Exploring Changes in Recycling Discourse Pre- and During the Covid-19 Pandemic in South Korea
Since the onset of COVID-19, concerns have risen regarding the environmental impact of increased waste generation. Of particular concern is the surge in plastic usage, prompting a call for enhanced recycling practices. This study investigates the impact of the COVID-19 pandemic on recycling discourse in South Korea by analyzing news media coverage on recycling and reuse based on framing theory. Employing Python and R, a total of 24,928 news artic…
Interpersonal Perception: A Theory and a Method of Research
Interpersonal Perception: A Theory and a Method of Research
Can Covid-19 Be a Turning Point for More Sustainable Trends? Exploring Changes in Recycling Discourse Pre- and During the Covid-19 Pandemic in South Korea
Since the onset of COVID-19, concerns have risen regarding the environmental impact of increased waste generation. Of particular concern is the surge in plastic usage, prompting a call for enhanced recycling practices. This study investigates the impact of the COVID-19 pandemic on recycling discourse in South Korea by analyzing news media coverage on recycling and reuse based on framing theory. Employing Python and R, a total of 24,928 news artic…
Going beyond the single identified victim effect: Exploring social media cues to promote supportive intentions for multiple victims in fundraising campaigns
In the face of escalating global crises and a rising number of victims, this study examines the challenge non-profit organizations face in garnering public support for multiple victims compared to single ones. Specifically, it explores whether social media cues can help overcome donor apathy toward multiple victims. This study proposes that the perceived supportiveness of a fundraising campaign enhances perceived impact and self-efficacy, leading…
Educational pathways and outcomes for care‐experienced children: A 16‐year longitudinal study
Children who are removed from their birth families during childhood—termed care‐experienced—can be at risk for lower educational attainment and poorer school experiences, often linked to deprivation and behavioural factors. However, research often uses aggregated measures that obscure the complexities of care (e.g. timing, and placements) and evidence is needed to understand the factors that could explain the link between care‐experience and atta…
Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness
The rise of AI influencers challenges traditional endorsement strategies. Study 1 (N = 289) examines how influencer type (human vs. AI) interacts with advertising style (transformational vs. informational), finding that transformational ads work better with human influencers whereas informational ads increase credibility and purchase intentions when delivered by AI influencers. Study 2 (N = 297) investigates the role of human-like qualities in AI…
Media Influence and Health (2 works) · Perception (2 works) · 2019-20 coronavirus outbreak (1 works) · Academic achievement (1 works) · Aesthetics (1 works) · AI in Service Interactions (1 works) · Association (psychology) (1 works) · Behavioral Health and Interventions (1 works) · Child Abuse and Trauma (1 works) · Child Welfare and Adoption (1 works)