Juan Piñón
Biographic Data
| ID | 3047388 |
|---|---|
| NAME | Juan Piñón |
| GIVEN NAMES | Juan |
| FAMILY NAME | Piñón |
| SIGNATURE | PIÑÓN J |
| AFFILIATIONS | New York University |
| ORCID | 0000-0002-5460-7735 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 3 |
La televisión en tiempos de streaming
El objetivo de esta presentación es el de situar los estudios de televisión en el contexto de las transformaciones tecnológicas que dieron el surgimiento de las plataformas digitales y sus posibilidades de distribución de contenido. Se inicia con una primera advertencia de no caer en determinismos tecnológicos bajo el entusiasmo de las posibilidades que la nueva ecología digital ha traído para la distribución de la televisión, para después hacer …
Disruption and continuity on telenovela with the surge of a new hybrid prime-time fictional serial: The super series
The Latin American telenovela genre has enjoyed a long-lasting hegemonic position in prime-time television across the region, and particularly within US Spanish-language television market. However, in the last several years, Spanish-language national television networks, as well as their prime-time telenovela product, are being challenged by the new digital and mobile media landscape. Television networks have deployed a variety of strategies to b…
A multilayered transnational broadcasting television industry: The case of Latin America
The transformation of the U.S. Hispanic and Latin American television industrial landscape is slowly reshaping the composition of interregional programming flows, with an increasing presence of transnational corporations competing in different modalities in national markets. While long-standing dominant Latin American media corporations still hold a disproportionately hegemonic position in their domestic markets, the production of culturally prox…
Webnovelas: Branding Interactivity in Hispanic TV
The Latino television industry has transformed in order to adapt to a new technological environment, and such changes have had a deep impact on their long-standing strategies of production, marketing, distribution, and consumption of media commodities. Because of changing demographics, such companies have moved to reach new audiences. Given the technological sophistication of those audiences, corporations that sell televisual goods have put brand…
Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences
In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through whi…
Chapter 9. Communities, Cultural Capital, and Digital Inclusion: Ten Years of Tracking Techno-Dispositions and Techno-Capital
Inequity in the Technopolis: Race, Class, Gender, and the Digital Divide in Austin
Language and cultural identity in the new configuration of the US Latino TV industry
The gained visibility of US Latina/os as the largest social minority has resulted in the explosive growth of new media institutions within the television industry targeting Latina/ os as never seen before. Even though Spanish-language television corporations are growing and are consolidating their presence in the television landscape, the enthusiasm for the Hispanic market has opened the door for new players, such as new Spanish- and English-lang…
Ugly Betty and the Emergence of the Latina/o Producers as Cultural Translators
A critical examination of Betty's adaptation process sheds light on the disjuncture between global television distribution trends and national television markets' business cultures. The process of bringing the “ugly duckling” format to the English-language mainstream media market can be better understood as symptomatic of the larger changes taking place within the U.S. television industry, but also as the crucial intervention of Latina/o producer…
The Unexplored Challenges of Television Distribution: The Case of Azteca America
The goal of the Azteca America television network, a new arrival within the U.S. Latino field, has challenged the long-standing duopoly held by Univision and Telemundo. Because the Azteca network was launched with a limited coverage of 18 percent of U.S. Hispanic households, its economic viability depended on the expansion of its coverage through co-opting TV affiliates. The dynamics of television programming distribution remain largely understud…
Language and cultural identity in the new configuration of the US Latino TV industry
The gained visibility of US Latina/os as the largest social minority has resulted in the explosive growth of new media institutions within the television industry targeting Latina/ os as never seen before. Even though Spanish-language television corporations are growing and are consolidating their presence in the television landscape, the enthusiasm for the Hispanic market has opened the door for new players, such as new Spanish- and English-lang…
Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences
In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through whi…
The Unexplored Challenges of Television Distribution: The Case of Azteca America
The goal of the Azteca America television network, a new arrival within the U.S. Latino field, has challenged the long-standing duopoly held by Univision and Telemundo. Because the Azteca network was launched with a limited coverage of 18 percent of U.S. Hispanic households, its economic viability depended on the expansion of its coverage through co-opting TV affiliates. The dynamics of television programming distribution remain largely understud…
Ugly Betty and the Emergence of the Latina/o Producers as Cultural Translators
A critical examination of Betty's adaptation process sheds light on the disjuncture between global television distribution trends and national television markets' business cultures. The process of bringing the “ugly duckling” format to the English-language mainstream media market can be better understood as symptomatic of the larger changes taking place within the U.S. television industry, but also as the crucial intervention of Latina/o producer…
Disruption and continuity on telenovela with the surge of a new hybrid prime-time fictional serial: The super series
The Latin American telenovela genre has enjoyed a long-lasting hegemonic position in prime-time television across the region, and particularly within US Spanish-language television market. However, in the last several years, Spanish-language national television networks, as well as their prime-time telenovela product, are being challenged by the new digital and mobile media landscape. Television networks have deployed a variety of strategies to b…
A multilayered transnational broadcasting television industry: The case of Latin America
The transformation of the U.S. Hispanic and Latin American television industrial landscape is slowly reshaping the composition of interregional programming flows, with an increasing presence of transnational corporations competing in different modalities in national markets. While long-standing dominant Latin American media corporations still hold a disproportionately hegemonic position in their domestic markets, the production of culturally prox…
The Unexplored Challenges of Television Distribution: The Case of Azteca America
The goal of the Azteca America television network, a new arrival within the U.S. Latino field, has challenged the long-standing duopoly held by Univision and Telemundo. Because the Azteca network was launched with a limited coverage of 18 percent of U.S. Hispanic households, its economic viability depended on the expansion of its coverage through co-opting TV affiliates. The dynamics of television programming distribution remain largely understud…
Language and cultural identity in the new configuration of the US Latino TV industry
The gained visibility of US Latina/os as the largest social minority has resulted in the explosive growth of new media institutions within the television industry targeting Latina/ os as never seen before. Even though Spanish-language television corporations are growing and are consolidating their presence in the television landscape, the enthusiasm for the Hispanic market has opened the door for new players, such as new Spanish- and English-lang…
Ugly Betty and the Emergence of the Latina/o Producers as Cultural Translators
A critical examination of Betty's adaptation process sheds light on the disjuncture between global television distribution trends and national television markets' business cultures. The process of bringing the “ugly duckling” format to the English-language mainstream media market can be better understood as symptomatic of the larger changes taking place within the U.S. television industry, but also as the crucial intervention of Latina/o producer…
Chapter 9. Communities, Cultural Capital, and Digital Inclusion: Ten Years of Tracking Techno-Dispositions and Techno-Capital
Inequity in the Technopolis: Race, Class, Gender, and the Digital Divide in Austin
A multilayered transnational broadcasting television industry: The case of Latin America
The transformation of the U.S. Hispanic and Latin American television industrial landscape is slowly reshaping the composition of interregional programming flows, with an increasing presence of transnational corporations competing in different modalities in national markets. While long-standing dominant Latin American media corporations still hold a disproportionately hegemonic position in their domestic markets, the production of culturally prox…
Webnovelas: Branding Interactivity in Hispanic TV
The Latino television industry has transformed in order to adapt to a new technological environment, and such changes have had a deep impact on their long-standing strategies of production, marketing, distribution, and consumption of media commodities. Because of changing demographics, such companies have moved to reach new audiences. Given the technological sophistication of those audiences, corporations that sell televisual goods have put brand…
Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences
In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through whi…
Disruption and continuity on telenovela with the surge of a new hybrid prime-time fictional serial: The super series
The Latin American telenovela genre has enjoyed a long-lasting hegemonic position in prime-time television across the region, and particularly within US Spanish-language television market. However, in the last several years, Spanish-language national television networks, as well as their prime-time telenovela product, are being challenged by the new digital and mobile media landscape. Television networks have deployed a variety of strategies to b…
La televisión en tiempos de streaming
El objetivo de esta presentación es el de situar los estudios de televisión en el contexto de las transformaciones tecnológicas que dieron el surgimiento de las plataformas digitales y sus posibilidades de distribución de contenido. Se inicia con una primera advertencia de no caer en determinismos tecnológicos bajo el entusiasmo de las posibilidades que la nueva ecología digital ha traído para la distribución de la televisión, para después hacer …
Political science (9 works) · Sociology (9 works) · Advertising (6 works) · Business (6 works) · Media, Gender, and Advertising (5 works) · Asian Culture and Media Studies (4 works) · Law (4 works) · Media studies (4 works) · Media Studies and Communication (4 works) · Computer Science (3 works)