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Disruption and continuity on telenovela with the surge of a new hybrid prime-time fictional serial

The super series

Bibliographic Data

ID5682004
AuthorsJuan Piñón (0000-0002-5460-7735, New York University, corresponding author)
Year2019
Volume14
Issue2
Pages204-221
Publication date2019-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCritical Studies in Television The International Journal of Television Studies (JOURNAL)
Journal identifiersISSN: 1749-6020 • E-ISSN: 1749-6039
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1749602019838885
OpenAlexW2945336178
LanguageEN
Citations received7
References cited7

The Latin American telenovela genre has enjoyed a long-lasting hegemonic position in prime-time television across the region, and particularly within US Spanish-language television market. However, in the last several years, Spanish-language national television networks, as well as their prime-time telenovela product, are being challenged by the new digital and mobile media landscape. Television networks have deployed a variety of strategies to better accommodate to new audiences' consumption routines in a digital age. This article focuses on a particular moment of disruption - and continuity -, which has been a game changer for US Hispanic television and has transformed the face of fictional serial (telenovelas) in prime time. The surge in popularity of a telenovela subgenre originating in Colombia and widely adopted by US television corporations, known as narconovela, has transformed the telenovela genre/format, prompting industry professionals to initiate new institutional discourses aimed to mark these texts as super series, and in doing so labelling them as a new type of genre. Super series are an excellent case study for understanding the dialectic notion of disruption and continuity both in television studies and the television industry

Advertising · Business · Dialectic · Hegemony · Media studies · Political science · Politics · Popularity · Prime time · Social science · Sociology · Television studies · Asian Culture and Media Studies · Law · Media Influence and Politics · Media Studies and Communication

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Unique citing works7
Citations per year1,17
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 7

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