Muhammad Zafar Yaqub

Biographic Data

ID3066946
NAMEMuhammad Zafar Yaqub
GIVEN NAMESMuhammad Zafar
FAMILY NAMEYaqub
SIGNATUREYAQUB M Z
AFFILIATIONSKing Abdulaziz University
ORCID0000-0003-4863-489X
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS14
AUTHOR COUNT13
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Dark side of metaverse! Role of loneliness on depression using deindividuation theory and psychodynamic theory

    Nitin Soni, Priyanka Sahoo et al.ARTICLEInformation Technology and People2026

    Purpose The metaverse presents an emerging domain that offers many opportunities to various stakeholders. Despite the advantages, the metaverse has been witnessing increasing cases of violence and abuse. This study aims to empirically examine the dark side of the metaverse and its consequences on users. Design/methodology/approach The study uses the theoretical premise of deindividuation theory and psychodynamic theory to conceptualize a research…

  • Fintech adoption and organizational culture

    Open AccessRuntian Lin, Mahak Sharma et al.ARTICLETechnological Forecasting and…2026

  • Transforming performance

    Muhammad Awais Shakir Goraya, Muhammad Zafar Yaqub et al.ARTICLEInformation Technology and People2026Cited by: 1References: 125

    Purpose Evolving business landscapes have highlighted the crucial role of innovative digital transformation strategies (DTSs) in reimagining organisational operations and responses to optimise performance, regardless of organisational size or employee composition. The study suggests that DTS is a process that occurs continuously, rather than being a one-time event. It also underscores the critical role of personal resilience and organisational su…

  • Transforming supply chain operations

    Open AccessLi Zheng, Zhenghong Li et al.ARTICLETechnological Forecasting and…2025

  • The switching towards smart energy technologies for sustainable development

    Open AccessQingyu Zhang, Aqsa Sajjad et al.ARTICLESustainable Futures2025Cited by: 1References: 4

  • Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective

    Naman Sreen, Ebtesam Abdullah Alzeiby et al.ARTICLETourism Recreation Research2025References: 88

    Food and dining are integral to the travel experience for tourists. Despite this, there is a lack of research on how tourists choose between dining in and dining out. Furthermore, these choices may be influenced by the tourists’ personality traits. To address this gap, this study explores how the Big Five personality traits impact tourists’ preferences for dining in or dining out hospitality services. We gathered data from 790 tourists through an…

  • Zero waste solutions in hospitality

    Open AccessAnkit Mehrotra, Reeti Agarwal et al.ARTICLEJournal of Sustainable Tourism2025Cited by: 4References: 142

  • How does the government's sustainable consumption policy enkindle sustainable consumption behaviors in the consumer public

    Open AccessMuhammad Zafar Yaqub, Rana Muhammad Shahid Yaqub et al.ARTICLECleaner and Responsible Consumption2024

    Sustainable consumption is increasingly considered critical for the sustainable growth of developing countries. Consequently, these countries exert significant efforts to foster sustainable consumption behaviors among the consumer public to maximize their sustainability outcomes. This research, while making appeals to the sustainable consumption theory and the stakeholder theory, aims to determine the role of a few critical antecedents, namely th…

  • Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector

    Open AccessM Anwar, Muhammad Azfar Anwar et al.ARTICLETechnological Forecasting and…2024

  • Fostering innovation speed and quality in ICT firms

    Open AccessMuhammad Shakeel Aslam, Ahmad Qammar et al.ARTICLETechnological Forecasting and…2024

  • Leading the green wave

    Open AccessSafinaz Abourokbah, Safinaz H Abourokbah et al.ARTICLEActa Psychologica2024

    Appealing to the componential theory of creativity and social exchange theory, this study examines the roles of green transformational leadership, employee green passion, and green climate in nurturing green creativity in employees. It further delves into the moderating role of green perceived organizational support in the employee green passion-green climate linkage. The results obtained from applying PLS-based structural equation modeling on 46…

  • Impact of psychological entitlement on engagement in learning activities and psychological anxiety

    Open AccessMuhammad Irshad, Mehwish Majeed et al.ARTICLEBMC Psychology2024

    Psychological entitlement has appeared as a significant topic for research in the field of management and Psychology. From the perspective of social comparison theory, the present study aimed to investigate the impact of psychological entitlement on engagement in learning activities and psychological anxiety in the hotel industry. Furthermore, benign and malign envy were examined as an explanatory mechanism between psychological entitlement and i…

  • Moving markets towards climate change for sustainable development

    Open AccessAqueeb Sohail Shaik, Abdullah Alsabban et al.ARTICLESustainable Futures2024Cited by: 8References: 22

    How businesses see climate change in B2B marketplaces changes quickly as they realize how critical environmental concerns affect their operations, reputation, and profitability. This study investigates the role of EMS and SS in enhancing B2B markets' perception of climate change using marketing communication. The theoretical framework was based on the Stimuli-Organism-Response (S-O-R) theory, which posits that environmental stimuli influence cogn…