Moving markets towards climate change for sustainable development

Comprehending strategic insights for efficient marketing communication

Bibliographic Data

ID6455599
AuthorsAqueeb Sohail Shaik (0000-0002-7349-7914), Abdullah Alsabban (0000-0002-3966-9583), Pradeep Kautish (0000-0002-2908-6720), Muhammad Zafar Yaqub (0000-0003-4863-489X)
Year2024
Volume9
Pages100428-100428
Publication date2024-12-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSustainable Futures (JOURNAL)
Journal identifiersISSN: 2666-1888
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.sftr.2024.100428
OpenAlexW4405854978
LanguageEN
Citations received11
References cited112

How businesses see climate change in B2B marketplaces changes quickly as they realize how critical environmental concerns affect their operations, reputation, and profitability. This study investigates the role of EMS and SS in enhancing B2B markets' perception of climate change using marketing communication. The theoretical framework was based on the Stimuli-Organism-Response (S-O-R) theory, which posits that environmental stimuli influence cognitive processes and lead to behavioral responses. The study employed a quantitative approach using structural equation modeling (SEM) to analyze the data collected from 277 participants. The findings showed that marketing communication directly affects B2B markets' perception of climate change

Biology · Business · Climate change · Economics · Environmental resource management · Industrial organization · Process management · Sustainable development · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Environmental Sustainability in Business · Ecology · Marketing

Tools

Open DOIOpen Access