Pipatpong Fakfare
Biographic Data
| ID | 3067047 |
|---|---|
| NAME | Pipatpong Fakfare |
| GIVEN NAMES | Pipatpong |
| FAMILY NAME | Fakfare |
| SIGNATURE | FAKFARE P |
| AFFILIATIONS | Bangkok University |
| ORCID | 0000-0003-3446-384X |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 39 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Integrating Green Retail into Urban Tourism Planning: Norm Activation Pathways and Ethical Consumption in an Urban Forest Destination
Drawing on the Attitude-Behavior-Context (ABC) theory, this study investigates how green retail spaces activate ethical consumption among tourists in an urban forest destination. Integrating Generalized Structured Component Analysis with measurement error (GSCAM) and Necessary Condition Analysis (NCA), we test a model linking designable retail attributes to the Norm Activation Model (NAM). On-site surveys show that eco-friendly assortments, circu…
Persuasive sustainability messaging and environmental stewardship: An elaboration likelihood perspective on floating market destinations
This study examines how persuasive sustainability messaging translates into environmental stewardship within floating market destinations by integrating the Elaboration Likelihood Model (ELM) and the Norm Activation Model (NAM). Using survey data from visitors to Thai floating markets, we applied PLS-SEM to test probabilistic sufficiency, Necessary Condition Analysis (NCA), and a combined importance–performance map analysis (cIPMA). Central-route…
Exploring Drivers of Traveler Loyalty for Small Island Destinations
This research extends the current understanding of tourist loyalty for small island destinations. Using cumulative prospect theory, we establish and test research models to examine the such underlying determinants as motivation, the theory of planned behavior, image, and risk factors on tourist loyalty. Through the adoption of necessity and sufficiency logic, this research successfully identifies four exclusive conditions for tourist loyalty: nec…
Identifying Probabilistic Sufficient and Deterministic Necessary Conditions for the Development of Regenerative Behavior of Coastal Tourists: A Resource‐Based and Goal Framing Perspective
This study investigates the probabilistically sufficient and deterministic necessary conditions that develop regenerative behavior among tourists in coastal destinations. An integrated model was tested using a quantitative approach by drawing on the resource‐based view and the goal framing theory. The data from 850 tourists revealed that organized resources, valuable resources, and hedonic goals are both sufficient and deterministically necessary…
Identifying probabilistic and necessary conditions for sustainable food purchasing behaviors: Insights from surplus food platforms
Purpose This study examines the determinants of sustainable food purchasing behaviors (SPB) within the context of surplus food mobile applications (SFMA). It integrates the Elaboration Likelihood Model (ELM) and Norm Activation Model (NAM) to identify necessary and probabilistically sufficient conditions for SPB. Design/methodology/approach A dual-method approach was employed, combining Partial Least Squares Structural Equation Modeling (PLS-SEM)…
Tourism and environmental sustainability at sea and coastal areas: Uncovering the determinants of tourist water saving and recycling activities
202506 bchy
Investigating the Formation of Ethical Animal-Related Tourism Behaviors: A Self-Interest and Pro-Social Theoretic Approach
Grounded in the theory of reasoned action, this research aims to integrate self-interest and pro-social motive variables to identify the effective conditions that influence tourists’ ethical behaviors when participating in animal-related tourism activities. Innovative statistical methods, specifically Generalized Structured Component Analysis Measurement Errors Incorporated and Necessary Condition Analysis, were used to verify a theoretical frame…
Sustainable consumption in tourism: Perceptions of low-carbon holidays in island destinations – a cluster analysis approach
Marine tourism and environmental preservation: Determinants of tourists’ ecofriendly behavior and promotion through word-of-mouth
202406 bcch
Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption
Reducing food waste is a critical global challenge, intertwined with broader goals of sustainable consumption and sustainable development. This challenge is addressed by surplus food mobile applications that connect restaurants with consumers to minimize waste and promote sustainability. This study employs the Attitude‐Behavior‐Context (ABC) theory to investigate the key features of these platforms that influence consumer attitudes and food waste…
Determinants of traveler intention toward animal ethics in tourism: Developing a causal recipe combining cognition, affect, and norm factors
Determinants of travelers’ image and desire toward animal tourism
202406 bcch
Low‐carbon tourism for island destinations: A crucial alternative for sustainable development
The impact of climate change has been evidenced in several tourist destinations, and triggered concerns on the destination development. Low‐carbon tourism has become a national, if not, global agenda that can be used to mitigate the climate change impact caused by the tourist destinations. To respond to this timely agenda and the United Nation World Tourism Organisation's (UNWTO) callout, this study establishes and verifies important components a…
A scale development and validation on domestic tourists’ motivation: The case of second-tier tourism destinations
The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax deduction…
Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes
Low‐carbon tourism for island destinations: A crucial alternative for sustainable development
The impact of climate change has been evidenced in several tourist destinations, and triggered concerns on the destination development. Low‐carbon tourism has become a national, if not, global agenda that can be used to mitigate the climate change impact caused by the tourist destinations. To respond to this timely agenda and the United Nation World Tourism Organisation's (UNWTO) callout, this study establishes and verifies important components a…
A scale development and validation on domestic tourists’ motivation: The case of second-tier tourism destinations
The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax deduction…
Marine tourism and environmental preservation: Determinants of tourists’ ecofriendly behavior and promotion through word-of-mouth
202406 bcch
Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes
Determinants of travelers’ image and desire toward animal tourism
202406 bcch
Sustainable consumption in tourism: Perceptions of low-carbon holidays in island destinations – a cluster analysis approach
Determinants of traveler intention toward animal ethics in tourism: Developing a causal recipe combining cognition, affect, and norm factors
Tourism and environmental sustainability at sea and coastal areas: Uncovering the determinants of tourist water saving and recycling activities
202506 bchy
Investigating the Formation of Ethical Animal-Related Tourism Behaviors: A Self-Interest and Pro-Social Theoretic Approach
Grounded in the theory of reasoned action, this research aims to integrate self-interest and pro-social motive variables to identify the effective conditions that influence tourists’ ethical behaviors when participating in animal-related tourism activities. Innovative statistical methods, specifically Generalized Structured Component Analysis Measurement Errors Incorporated and Necessary Condition Analysis, were used to verify a theoretical frame…
Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption
Reducing food waste is a critical global challenge, intertwined with broader goals of sustainable consumption and sustainable development. This challenge is addressed by surplus food mobile applications that connect restaurants with consumers to minimize waste and promote sustainability. This study employs the Attitude‐Behavior‐Context (ABC) theory to investigate the key features of these platforms that influence consumer attitudes and food waste…
A scale development and validation on domestic tourists’ motivation: The case of second-tier tourism destinations
The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax deduction…
Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes
Low‐carbon tourism for island destinations: A crucial alternative for sustainable development
The impact of climate change has been evidenced in several tourist destinations, and triggered concerns on the destination development. Low‐carbon tourism has become a national, if not, global agenda that can be used to mitigate the climate change impact caused by the tourist destinations. To respond to this timely agenda and the United Nation World Tourism Organisation's (UNWTO) callout, this study establishes and verifies important components a…
Determinants of travelers’ image and desire toward animal tourism
202406 bcch
Sustainable consumption in tourism: Perceptions of low-carbon holidays in island destinations – a cluster analysis approach
Marine tourism and environmental preservation: Determinants of tourists’ ecofriendly behavior and promotion through word-of-mouth
202406 bcch
Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption
Reducing food waste is a critical global challenge, intertwined with broader goals of sustainable consumption and sustainable development. This challenge is addressed by surplus food mobile applications that connect restaurants with consumers to minimize waste and promote sustainability. This study employs the Attitude‐Behavior‐Context (ABC) theory to investigate the key features of these platforms that influence consumer attitudes and food waste…
Determinants of traveler intention toward animal ethics in tourism: Developing a causal recipe combining cognition, affect, and norm factors
Identifying probabilistic and necessary conditions for sustainable food purchasing behaviors: Insights from surplus food platforms
Purpose This study examines the determinants of sustainable food purchasing behaviors (SPB) within the context of surplus food mobile applications (SFMA). It integrates the Elaboration Likelihood Model (ELM) and Norm Activation Model (NAM) to identify necessary and probabilistically sufficient conditions for SPB. Design/methodology/approach A dual-method approach was employed, combining Partial Least Squares Structural Equation Modeling (PLS-SEM)…
Tourism and environmental sustainability at sea and coastal areas: Uncovering the determinants of tourist water saving and recycling activities
202506 bchy
Investigating the Formation of Ethical Animal-Related Tourism Behaviors: A Self-Interest and Pro-Social Theoretic Approach
Grounded in the theory of reasoned action, this research aims to integrate self-interest and pro-social motive variables to identify the effective conditions that influence tourists’ ethical behaviors when participating in animal-related tourism activities. Innovative statistical methods, specifically Generalized Structured Component Analysis Measurement Errors Incorporated and Necessary Condition Analysis, were used to verify a theoretical frame…
Integrating Green Retail into Urban Tourism Planning: Norm Activation Pathways and Ethical Consumption in an Urban Forest Destination
Drawing on the Attitude-Behavior-Context (ABC) theory, this study investigates how green retail spaces activate ethical consumption among tourists in an urban forest destination. Integrating Generalized Structured Component Analysis with measurement error (GSCAM) and Necessary Condition Analysis (NCA), we test a model linking designable retail attributes to the Norm Activation Model (NAM). On-site surveys show that eco-friendly assortments, circu…
Persuasive sustainability messaging and environmental stewardship: An elaboration likelihood perspective on floating market destinations
This study examines how persuasive sustainability messaging translates into environmental stewardship within floating market destinations by integrating the Elaboration Likelihood Model (ELM) and the Norm Activation Model (NAM). Using survey data from visitors to Thai floating markets, we applied PLS-SEM to test probabilistic sufficiency, Necessary Condition Analysis (NCA), and a combined importance–performance map analysis (cIPMA). Central-route…
Exploring Drivers of Traveler Loyalty for Small Island Destinations
This research extends the current understanding of tourist loyalty for small island destinations. Using cumulative prospect theory, we establish and test research models to examine the such underlying determinants as motivation, the theory of planned behavior, image, and risk factors on tourist loyalty. Through the adoption of necessity and sufficiency logic, this research successfully identifies four exclusive conditions for tourist loyalty: nec…
Identifying Probabilistic Sufficient and Deterministic Necessary Conditions for the Development of Regenerative Behavior of Coastal Tourists: A Resource‐Based and Goal Framing Perspective
This study investigates the probabilistically sufficient and deterministic necessary conditions that develop regenerative behavior among tourists in coastal destinations. An integrated model was tested using a quantitative approach by drawing on the resource‐based view and the goal framing theory. The data from 850 tourists revealed that organized resources, valuable resources, and hedonic goals are both sufficient and deterministically necessary…
Tourism (13 works) · Diverse Aspects of Tourism Research (11 works) · Business (9 works) · Marketing (8 works) · Political science (8 works) · Destinations (7 works) · Environmental Sustainability in Business (6 works) · Geography (6 works) · Psychology (6 works) · Advertising (5 works)