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Investigating the Formation of Ethical Animal-Related Tourism Behaviors

A Self-Interest and Pro-Social Theoretic Approach

Bibliographic Data

ID7159593
AuthorsPipatpong Fakfare (0000-0003-3446-384X, Bangkok University), Noppadol Manosuthi (0000-0002-3018-3480, Chulalongkorn University), Jin‐soo Lee (0000-0001-8899-4043, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong), Jin-Soo Lee, Sang-Mook Lee (0009-0008-6092-8560, Jeju National University), H Han (0000-0001-6356-3001, Sejong University, corresponding author)
Year2025
Volume49
Issue3
Pages581-599
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480241229237
OpenAlexW4392002040
LanguageEN
Citations received5
References cited69

Grounded in the theory of reasoned action, this research aims to integrate self-interest and pro-social motive variables to identify the effective conditions that influence tourists’ ethical behaviors when participating in animal-related tourism activities. Innovative statistical methods, specifically Generalized Structured Component Analysis Measurement Errors Incorporated and Necessary Condition Analysis, were used to verify a theoretical framework and identify necessary and/or sufficient conditions that contribute to tourists’ behavioral intentions (BIs) for ethical animal tourism. To provide a comprehensive understanding, this study considered animal welfare literacy and concern for animal abuse in tourism as moderators. A subgroup analysis was conducted using a rigorous methodological procedure, revealing four categories of predictive variables: necessary and sufficient, necessary but insufficient, unnecessary but sufficient, and unnecessary and insufficient. The results of the study demonstrated that a sense of moral obligation to engage in ethical animal-related tourism was a necessary and sufficient condition for BI among tourists

Animal welfare · Moral obligation · Obligation · Political science · Theory of reasoned action · Tourism · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Halal products and consumer behavior · Psychology · Social Psychology

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Unique citing works5
Citations per year2,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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