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The Theory of Reasoned Action

A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research

Bibliographic Data

ID2991978
AuthorsBlair H Sheppard (Duke University), Jon Hartwick, Paul R Warshaw
Year1988
Volume15
Issue3
Pages325
Publication date1988-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209170
OpenAlexW2111230857
LanguageEN
Citations received445
References cited30

Two meta-analyses were conducted to Investigate the effectiveness of the Fishbein and Ajzen model in research to date. Strong overall evidence for the predictive utility of the model was found. Although numerous instances were identified in which researchers overstepped the boundary conditions initially proposed for the model, the predictive utility remained strong across conditions. However, three variables were proposed and found to moderate the effectiveness of the model. Suggested extensions to the model are discussed and general directions for future research are given

Econometrics · Economics · Management science · Meta-analysis · Theory of reasoned action · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Mathematics · Medicine · Psychology · Social Psychology

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Unique citing works445
Citations per year12,03
Citation span1989 - 2026 (38)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 410

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