A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
Bibliographic Data
| ID | 2988965 |
|---|---|
| Authors | Michael B Mazis, Olli T Ahtola, R Eugene Klippel |
| Year | 1975 |
| Volume | 2 |
| Issue | 1 |
| Pages | 38 |
| Publication date | 1975-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208614 |
| OpenAlex | W2047865541 |
| Language | EN |
| Citations received | 22 |
Three experiments were conducted on the predictability of four multi-attribute models. Results support using the “adequacy” formulation over the Fishbein and Rosenberg models if the investigator's goal is maximization of explained variance. The utility of eliciting salient beliefs and the nonequivalence of value and prominence components is shown also
Econometrics · Economics · Mathematical economics · Maximization · Predictability · Salient · Statistics · Utility maximization · Value (mathematics) · Variance (accounting) · Artificial Intelligence · Behavioral Health and Interventions · Computer Science · Customer Service Quality and Loyalty · Forecasting Techniques and Applications · Mathematics · Psychology · Social Psychology
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| Unique citing works | 22 |
|---|---|
| Citations per year | 0,43 |
| Citation span | 1975 - 2025 (51) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 16 |