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Explaining prosocial intentions

Testing causal relationships in the norm activation model

Bibliographic Data

ID23344656
AuthorsLinda Steg (0000-0002-8375-9607, University of Groningen, corresponding author), Judith de Groot (Bournemouth University)
Year2010
Volume49
Issue4
Pages725-743
Publication date2010-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Journal of Social Psychology (JOURNAL)
Journal identifiersISSN: 0144-6665 • E-ISSN: 2044-8309
PublisherWiley (PUBLISHER • GB)
DOI10.1348/014466609x477745
PMID20021707
OpenAlexW2123858405
LanguageEN
Citations received138
References cited41

This paper examines factors influencing prosocial intentions. On the basis of the norm activation model (NAM), we propose that four variables influence prosocial intentions or behaviours: (1) personal norms (PN), reflecting feelings of moral obligation to engage in prosocial behaviour, (2) awareness of adverse consequences of not acting prosocially, (3) ascription of responsibility for the negative consequences of not acting prosocially, and (4) perceived control over the problems. We conducted a series of experimental studies to examine how the NAM variables are causally related. As hypothesized, problem awareness, responsibility, and outcome efficacy played an important role in the development of PN and various types of prosocial intentions in the social as well as environmental domain.

Ambivalence · Ascription · Developmental psychology · Feeling · Helping behavior · Legal norm · Moral obligation · Norm (philosophy) · Obligation · Prosocial behavior · Behavioral Health and Interventions · Environmental Education and Sustainability · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works138
Citations per year9,2
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 136

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