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Hambaba Jimaima

Biographic Data

ID307672
NAMEHambaba Jimaima
GIVEN NAMESHambaba
FAMILY NAMEJimaima
SIGNATUREJIMAIMA H
AFFILIATIONSUniversity of Zambia
ORCID0000-0001-7535-2033
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS56
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX4
  • The Resemiotisation and Intertextuality of Multimodal Discourses in Linguistic Landscape of Public Service Vehicles in Lusaka, Zambia

    Open Access•Pauline Tembo, Gabriel Simungala et al.•ARTICLE•Journal of Law and Social Sciences•2025

    Using resemiotisation and intertextuality as analytical tools in the broader theoretical conexts of linguistic landscapes and semiotic studies, this article accounts for the diverse and heavily saturated multimodal discourses emplaced on public service vehicles in Lusaka, Zambia (South-Central Africa). As its locus, the study wishes to to unearth the textual and sociocultural sources of emplaced discourses privileging local materialities, agency,…

  • Translanguaging spaces as marketing strategies in the linguistic landscapes of Zambia

    Hambaba Jimaima, Gabriel Simungala•ARTICLE•Southern African Linguistics and…•2025

    We use advertising billboards and posters of three mobile telecom giants to spotlight translanguaging spaces as marketing strategies in the multilingual and multicultural landscapes of Zambia (south-central Africa). We argue that telecommunications giants deploy, in their marketing discourses, an assemblage of various semiotic resources on translanguaging spaces. Consequently, we show that this occasions a breakdown of language ideologies and blu…

  • Social media discourses as multimodal assemblages

    Open Access•Gabriel Simungala, Hambaba Jimaima et al.•ARTICLE•Journal of Multicultural Discourses•2024•Cited by: 2•References: 12

  • Sentential and proverbial morphological structures of Christian theonyms in Bemba

    Open Access•Susan Matukuto, Hambaba Jimaima et al.•ARTICLE•STUDIES IN AFRICAN LANGUAGES AND…•2023

    Drawing on Bemba, a Bantu language primarily spoken in northern Zambia, we interrogate the Christian theonyms to account for their complex morphological structures, while highlighting the wealth of information on the Bemba society and their sociocultural environment. For data, semi-structured interviews, focus group discussions, and document analysis were employed. Thus, the article highlights two morphological structures, one being a sentential …

  • The names of the supreme being in Bemba: Some critical morphological insights

    Hambaba Jimaima, Susan Matukuto et al.•ARTICLE•South African Journal of African…•2023

    In this article, we use lexical morphology to account for names of the supreme being in Bemba, a Bantu language spoken in Zambia as rendered by various translators in the Christian holy book, the Bible. Motivated by the agglutinative nature of the Bemba language in which lexical items are built out of distinctly identifiable sub-parts carrying specific meanings and functions, we segment morphemes of theonyms to unravel their meanings that are cou…

  • Legitimization and recontextualization of languages: The imbalance of powers in a multilingual landscape

    Open Access•Gabriel Simungala, Hambaba Jimaima•ARTICLE•Linguistic Landscape An…•2023

    We use the uneven distribution of languages in the public spaces of the University of Zambia and the voices and narratives that emerge to argue for legitimization and recontextualization as critical components in the presence and contestations of languages. Using data from interviews and photographs of signage in place, we show legitimization of foreign languages in which English, Japanese, and Chinese forge a place of linguistic contestation and…

  • A Contrastive Study of IciBemba and Mambwe at Phonological Level

    Open Access•Chibwe Ronald Lumwanga, John Lubinda et al.•ARTICLE•Journal of Law and Social Sciences•2022

    A contrastive study between IciBemba and Mambwe at phonological level sought to find out how Standard Bemba and Rural Mambwe differ in terms of phonology. The investigation was motivated by the proximity of Bemba and Mambwe speaking communities in Mbala district of Northern province. The researcher used qualitative research design because he sought to focus on words rather than on numbers. His methods were exploratory and descriptive: seeking to …

  • Indigenous Languages in an Online Space: Translanguaging for Visibilisation of Multilingualism and Multisemiotic Modes

    Gabriel Simungala, Hambaba Jimaima et al.•ARTICLE•Language Matters•2022

    Drawing on the notion of translanguaging, we show how Facebook actors enact and sustain the use of a variety of Zambia’s indigenous languages alongside the English language. We conceive of Facebook as an online semiotic/linguistic landscape that occasions opportunities for language display through status updates and subsequent comments that draw on English and selected Zambian indigenous languages (Tonga, Bemba, and Nyanja) in the most unpredicta…

  • Communicative Practices from the Margins: The Multilingual and Multicultural Repertoires on University Spaces

    Open Access•Gabriel Simungala, Deborah Ndalama-Mtawali et al.•ARTICLE•Journal of Asian and African…•2022•Cited by: 3•References: 31

    We draw from the meaning-making practices on the margins, the communicative repertoires of the multilingual and multicultural students at two Southern African universities: the University of Zambia in Lusaka, Zambia; and the University of Malawi in Zomba, Malawi. As our locus, we are interested in the unique linguistic/semiotic coinages which constitute the students' linguistic repertoires as multilingual innovations amenable to placemaking. In a…

  • Sociocultural narratives and the anthropomorphic power of agency in a semiotic landscape

    Gabriel Simungala, Hambaba Jimaima•ARTICLE•Southern African Linguistics and…•2021

    We take the conflation of space, time and the sociopolitical ideology in the newly independent Zambia as a transformative semiotic capacity predicated on notions of resemiotisation and metamorphosis of artefacts that are seen through the naming and names of hostels at the University of Zambia (UNZA). Borrowing from theories of semiotic assemblages and multilingual memory, the article seeks to show how Kaunda’s United Independence Party and the go…

  • Towards an appreciation of individual positionality and the global-local interface: Facebook Actorhood in Zambia

    Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Multicultural Discourses•2021•Cited by: 2•References: 8

    Using data from Zambian Facebook platforms, we argue for the complex intersectionality of the global-local semiotic assemblages for the production and consumption of a contested and unpredictable virtual landscape. While ‘glocality’ is a by-product of an on-going sociolinguistics of globalization, and that the local remains an active partner in the (co-)creation of glocality, the paper sees the virtual platform as a semiotic canvas on which indiv…

  • Multilingual Realities of Language Contact at the University of Zambia

    Open Access•Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Asian and African…•2021•Cited by: 5•References: 14

    In this article, we examine the multilingual realities of language contact at the University of Zambia. Using an ethnographic research design, we observe the dynamics of the students' language practices both in the physical and on the online landscape. As our locus, we use a physical conversation and Facebook narratives in which students drew on English and Bemba to illustrate instances of blending and mixing as multilingual practices arising fro…

  • Digitalising Indigenous Languages: Productivity, Accessibility and Mobility in The Global South

    Open Access•Hambaba Jimaima•ARTICLE•Journal of Law and Social Sciences•2020

  • The Tonga Art of Kulibanda: A Literary and Linguistic Analysis

    Open Access•Cheela Chilala, Hambaba Jimaima•ARTICLE•Journal of Law and Social Sciences•2020

    Framed within the broader context of two not so related theoretical lenses – literary theory and linguistic theory – the paper seeks to characterise Tonga practice of kulibanda as a language-based artistic expression for its sociocultural, literary and linguistic significance among the Tonga people. Couched within Austin’s speech act theory, Levison’s politeness principle and literary theory, this brief assessment attempts to bring into the spotl…

  • Selling a presidential candidate: Linguistic landscapes in time of presidential elections in Zambia

    Hambaba Jimaima, Felix Banda•ARTICLE•Social Semiotics•2019•Cited by: 6•References: 4

    We use a moment in history, the lead up to presidential elections, to capture the semiotic transformation of linguistic landscapes of a multilingual African country, Zambia. We use observations and notions of assembling artefacts and semiotic assemblages to show that the semiotic product resulting from the rallies and campaign material from three selected political parties is not just made up of displays of party colours, slogans, song, dance, un…

  • Linguistic landscapes and the sociolinguistics of language vitality in multilingual contexts of Zambia

    Felix Banda, Hambaba Jimaima•ARTICLE•Multilingua•2017•Cited by: 5•References: 16

    The article illustrates a sociolinguistics of language vitality that accounts for ‘minority’ and unofficial languages across multiple localities in dispersed communities of multilingual speakers of Zambia where only seven out of seventy-three indigenous languages have been designated official and ‘zoned’ for use in specified regions. Using signage and narratives of place from selected rural and urban centres of the City of Lusaka and the City of …

  • The semiotic ecology of linguistic landscapes in rural Zambia

    Open Access•Felix Banda, Hambaba Jimaima•ARTICLE•Journal of Sociolinguistics•2015•Cited by: 33•References: 26

    In addressing the dearth in studies on linguistic/semiotic landscapes in oral-language dominant rural communities, we use the notion ofrepurposingto show how people from rural areas of Livingstone and Lusaka in Zambia (South-Central Africa) extend the repertoire of 'signs' to include faded and unscripted signboards, fauna and flora, mounds, dwellings, abandoned structures, skylines, and village and bush paths (with no written names) in narrations…

  • The semiotic ecology of linguistic landscapes in rural Zambia

    Open Access•Felix Banda, Hambaba Jimaima•ARTICLE•Journal of Sociolinguistics•2015•Cited by: 33•References: 26

    In addressing the dearth in studies on linguistic/semiotic landscapes in oral-language dominant rural communities, we use the notion ofrepurposingto show how people from rural areas of Livingstone and Lusaka in Zambia (South-Central Africa) extend the repertoire of 'signs' to include faded and unscripted signboards, fauna and flora, mounds, dwellings, abandoned structures, skylines, and village and bush paths (with no written names) in narrations…

  • Selling a presidential candidate: Linguistic landscapes in time of presidential elections in Zambia

    Hambaba Jimaima, Felix Banda•ARTICLE•Social Semiotics•2019•Cited by: 6•References: 4

    We use a moment in history, the lead up to presidential elections, to capture the semiotic transformation of linguistic landscapes of a multilingual African country, Zambia. We use observations and notions of assembling artefacts and semiotic assemblages to show that the semiotic product resulting from the rallies and campaign material from three selected political parties is not just made up of displays of party colours, slogans, song, dance, un…

  • Multilingual Realities of Language Contact at the University of Zambia

    Open Access•Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Asian and African…•2021•Cited by: 5•References: 14

    In this article, we examine the multilingual realities of language contact at the University of Zambia. Using an ethnographic research design, we observe the dynamics of the students' language practices both in the physical and on the online landscape. As our locus, we use a physical conversation and Facebook narratives in which students drew on English and Bemba to illustrate instances of blending and mixing as multilingual practices arising fro…

  • Linguistic landscapes and the sociolinguistics of language vitality in multilingual contexts of Zambia

    Felix Banda, Hambaba Jimaima•ARTICLE•Multilingua•2017•Cited by: 5•References: 16

    The article illustrates a sociolinguistics of language vitality that accounts for ‘minority’ and unofficial languages across multiple localities in dispersed communities of multilingual speakers of Zambia where only seven out of seventy-three indigenous languages have been designated official and ‘zoned’ for use in specified regions. Using signage and narratives of place from selected rural and urban centres of the City of Lusaka and the City of …

  • Communicative Practices from the Margins: The Multilingual and Multicultural Repertoires on University Spaces

    Open Access•Gabriel Simungala, Deborah Ndalama-Mtawali et al.•ARTICLE•Journal of Asian and African…•2022•Cited by: 3•References: 31

    We draw from the meaning-making practices on the margins, the communicative repertoires of the multilingual and multicultural students at two Southern African universities: the University of Zambia in Lusaka, Zambia; and the University of Malawi in Zomba, Malawi. As our locus, we are interested in the unique linguistic/semiotic coinages which constitute the students' linguistic repertoires as multilingual innovations amenable to placemaking. In a…

  • Social media discourses as multimodal assemblages

    Open Access•Gabriel Simungala, Hambaba Jimaima et al.•ARTICLE•Journal of Multicultural Discourses•2024•Cited by: 2•References: 12

  • Towards an appreciation of individual positionality and the global-local interface: Facebook Actorhood in Zambia

    Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Multicultural Discourses•2021•Cited by: 2•References: 8

    Using data from Zambian Facebook platforms, we argue for the complex intersectionality of the global-local semiotic assemblages for the production and consumption of a contested and unpredictable virtual landscape. While ‘glocality’ is a by-product of an on-going sociolinguistics of globalization, and that the local remains an active partner in the (co-)creation of glocality, the paper sees the virtual platform as a semiotic canvas on which indiv…

  • The semiotic ecology of linguistic landscapes in rural Zambia

    Open Access•Felix Banda, Hambaba Jimaima•ARTICLE•Journal of Sociolinguistics•2015•Cited by: 33•References: 26

    In addressing the dearth in studies on linguistic/semiotic landscapes in oral-language dominant rural communities, we use the notion ofrepurposingto show how people from rural areas of Livingstone and Lusaka in Zambia (South-Central Africa) extend the repertoire of 'signs' to include faded and unscripted signboards, fauna and flora, mounds, dwellings, abandoned structures, skylines, and village and bush paths (with no written names) in narrations…

  • Linguistic landscapes and the sociolinguistics of language vitality in multilingual contexts of Zambia

    Felix Banda, Hambaba Jimaima•ARTICLE•Multilingua•2017•Cited by: 5•References: 16

    The article illustrates a sociolinguistics of language vitality that accounts for ‘minority’ and unofficial languages across multiple localities in dispersed communities of multilingual speakers of Zambia where only seven out of seventy-three indigenous languages have been designated official and ‘zoned’ for use in specified regions. Using signage and narratives of place from selected rural and urban centres of the City of Lusaka and the City of …

  • Selling a presidential candidate: Linguistic landscapes in time of presidential elections in Zambia

    Hambaba Jimaima, Felix Banda•ARTICLE•Social Semiotics•2019•Cited by: 6•References: 4

    We use a moment in history, the lead up to presidential elections, to capture the semiotic transformation of linguistic landscapes of a multilingual African country, Zambia. We use observations and notions of assembling artefacts and semiotic assemblages to show that the semiotic product resulting from the rallies and campaign material from three selected political parties is not just made up of displays of party colours, slogans, song, dance, un…

  • Digitalising Indigenous Languages: Productivity, Accessibility and Mobility in The Global South

    Open Access•Hambaba Jimaima•ARTICLE•Journal of Law and Social Sciences•2020

  • The Tonga Art of Kulibanda: A Literary and Linguistic Analysis

    Open Access•Cheela Chilala, Hambaba Jimaima•ARTICLE•Journal of Law and Social Sciences•2020

    Framed within the broader context of two not so related theoretical lenses – literary theory and linguistic theory – the paper seeks to characterise Tonga practice of kulibanda as a language-based artistic expression for its sociocultural, literary and linguistic significance among the Tonga people. Couched within Austin’s speech act theory, Levison’s politeness principle and literary theory, this brief assessment attempts to bring into the spotl…

  • Sociocultural narratives and the anthropomorphic power of agency in a semiotic landscape

    Gabriel Simungala, Hambaba Jimaima•ARTICLE•Southern African Linguistics and…•2021

    We take the conflation of space, time and the sociopolitical ideology in the newly independent Zambia as a transformative semiotic capacity predicated on notions of resemiotisation and metamorphosis of artefacts that are seen through the naming and names of hostels at the University of Zambia (UNZA). Borrowing from theories of semiotic assemblages and multilingual memory, the article seeks to show how Kaunda’s United Independence Party and the go…

  • Towards an appreciation of individual positionality and the global-local interface: Facebook Actorhood in Zambia

    Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Multicultural Discourses•2021•Cited by: 2•References: 8

    Using data from Zambian Facebook platforms, we argue for the complex intersectionality of the global-local semiotic assemblages for the production and consumption of a contested and unpredictable virtual landscape. While ‘glocality’ is a by-product of an on-going sociolinguistics of globalization, and that the local remains an active partner in the (co-)creation of glocality, the paper sees the virtual platform as a semiotic canvas on which indiv…

  • Multilingual Realities of Language Contact at the University of Zambia

    Open Access•Gabriel Simungala, Hambaba Jimaima•ARTICLE•Journal of Asian and African…•2021•Cited by: 5•References: 14

    In this article, we examine the multilingual realities of language contact at the University of Zambia. Using an ethnographic research design, we observe the dynamics of the students' language practices both in the physical and on the online landscape. As our locus, we use a physical conversation and Facebook narratives in which students drew on English and Bemba to illustrate instances of blending and mixing as multilingual practices arising fro…

  • A Contrastive Study of IciBemba and Mambwe at Phonological Level

    Open Access•Chibwe Ronald Lumwanga, John Lubinda et al.•ARTICLE•Journal of Law and Social Sciences•2022

    A contrastive study between IciBemba and Mambwe at phonological level sought to find out how Standard Bemba and Rural Mambwe differ in terms of phonology. The investigation was motivated by the proximity of Bemba and Mambwe speaking communities in Mbala district of Northern province. The researcher used qualitative research design because he sought to focus on words rather than on numbers. His methods were exploratory and descriptive: seeking to …

  • Indigenous Languages in an Online Space: Translanguaging for Visibilisation of Multilingualism and Multisemiotic Modes

    Gabriel Simungala, Hambaba Jimaima et al.•ARTICLE•Language Matters•2022

    Drawing on the notion of translanguaging, we show how Facebook actors enact and sustain the use of a variety of Zambia’s indigenous languages alongside the English language. We conceive of Facebook as an online semiotic/linguistic landscape that occasions opportunities for language display through status updates and subsequent comments that draw on English and selected Zambian indigenous languages (Tonga, Bemba, and Nyanja) in the most unpredicta…

  • Communicative Practices from the Margins: The Multilingual and Multicultural Repertoires on University Spaces

    Open Access•Gabriel Simungala, Deborah Ndalama-Mtawali et al.•ARTICLE•Journal of Asian and African…•2022•Cited by: 3•References: 31

    We draw from the meaning-making practices on the margins, the communicative repertoires of the multilingual and multicultural students at two Southern African universities: the University of Zambia in Lusaka, Zambia; and the University of Malawi in Zomba, Malawi. As our locus, we are interested in the unique linguistic/semiotic coinages which constitute the students' linguistic repertoires as multilingual innovations amenable to placemaking. In a…

  • Sentential and proverbial morphological structures of Christian theonyms in Bemba

    Open Access•Susan Matukuto, Hambaba Jimaima et al.•ARTICLE•STUDIES IN AFRICAN LANGUAGES AND…•2023

    Drawing on Bemba, a Bantu language primarily spoken in northern Zambia, we interrogate the Christian theonyms to account for their complex morphological structures, while highlighting the wealth of information on the Bemba society and their sociocultural environment. For data, semi-structured interviews, focus group discussions, and document analysis were employed. Thus, the article highlights two morphological structures, one being a sentential …

  • The names of the supreme being in Bemba: Some critical morphological insights

    Hambaba Jimaima, Susan Matukuto et al.•ARTICLE•South African Journal of African…•2023

    In this article, we use lexical morphology to account for names of the supreme being in Bemba, a Bantu language spoken in Zambia as rendered by various translators in the Christian holy book, the Bible. Motivated by the agglutinative nature of the Bemba language in which lexical items are built out of distinctly identifiable sub-parts carrying specific meanings and functions, we segment morphemes of theonyms to unravel their meanings that are cou…

  • Legitimization and recontextualization of languages: The imbalance of powers in a multilingual landscape

    Open Access•Gabriel Simungala, Hambaba Jimaima•ARTICLE•Linguistic Landscape An…•2023

    We use the uneven distribution of languages in the public spaces of the University of Zambia and the voices and narratives that emerge to argue for legitimization and recontextualization as critical components in the presence and contestations of languages. Using data from interviews and photographs of signage in place, we show legitimization of foreign languages in which English, Japanese, and Chinese forge a place of linguistic contestation and…

  • Social media discourses as multimodal assemblages

    Open Access•Gabriel Simungala, Hambaba Jimaima et al.•ARTICLE•Journal of Multicultural Discourses•2024•Cited by: 2•References: 12

  • The Resemiotisation and Intertextuality of Multimodal Discourses in Linguistic Landscape of Public Service Vehicles in Lusaka, Zambia

    Open Access•Pauline Tembo, Gabriel Simungala et al.•ARTICLE•Journal of Law and Social Sciences•2025

    Using resemiotisation and intertextuality as analytical tools in the broader theoretical conexts of linguistic landscapes and semiotic studies, this article accounts for the diverse and heavily saturated multimodal discourses emplaced on public service vehicles in Lusaka, Zambia (South-Central Africa). As its locus, the study wishes to to unearth the textual and sociocultural sources of emplaced discourses privileging local materialities, agency,…

  • Translanguaging spaces as marketing strategies in the linguistic landscapes of Zambia

    Hambaba Jimaima, Gabriel Simungala•ARTICLE•Southern African Linguistics and…•2025

    We use advertising billboards and posters of three mobile telecom giants to spotlight translanguaging spaces as marketing strategies in the multilingual and multicultural landscapes of Zambia (south-central Africa). We argue that telecommunications giants deploy, in their marketing discourses, an assemblage of various semiotic resources on translanguaging spaces. Consequently, we show that this occasions a breakdown of language ideologies and blu…

Linguistics (15 works) · Sociology (13 works) · Multilingual Education and Policy (12 works) · Second Language Learning and Teaching (10 works) · Philosophy (8 works) · Language, Discourse, Communication Strategies (7 works) · Computer Science (5 works) · History (5 works) · Narrative (5 works) · Political science (5 works)

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