Towards an appreciation of individual positionality and the global-local interface
Facebook Actorhood in Zambia
Bibliographic Data
| ID | 12890397 |
|---|---|
| Authors | Gabriel Simungala (0000-0001-5751-8191, University of Zambia, corresponding author), Hambaba Jimaima (0000-0001-7535-2033, University of Zambia) |
| Year | 2021 |
| Volume | 16 |
| Issue | 3 |
| Pages | 227-244 |
| Publication date | 2021-06-27 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Multicultural Discourses (JOURNAL) |
| Journal identifiers | ISSN: 1744-7143 • E-ISSN: 1747-6615 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17447143.2021.1932921 |
| OpenAlex | W3174334805 |
| Language | EN |
| Citations received | 5 |
| References cited | 31 |
Using data from Zambian Facebook platforms, we argue for the complex intersectionality of the global-local semiotic assemblages for the production and consumption of a contested and unpredictable virtual landscape. While ‘glocality’ is a by-product of an on-going sociolinguistics of globalization, and that the local remains an active partner in the (co-)creation of glocality, the paper sees the virtual platform as a semiotic canvas on which individualized semiotic preferences are expressed within and beyond the pull and push of the sociolinguistics of globalization. The paper takes instances of translanguaging on Facebook as markers of semiotic and linguistic freedoms in which individual agency undercuts the global semiotic flows and goes against the normative expectation to act in an unpredictable way in the face of globalization. We thus argue for the role of assertiveness, spontaneity arising from the shared heritage, bilingualism and ‘play’ as motivation for the ‘messy’ yet meaningful virtual landscape
Interface (matter · Media studies · Sociology · Computer Science · Gender Studies · Media Studies and Communication · Multilingual Education and Policy · Social Media and Politics
State Ideology and Language in Tanzania
The Handbook of Language and Globalization
Multimodality
The Sociolinguistics of Globalization
Translanguaging
Research Ethics for Social Scientists
Language Decline and Death in Africa
English as a Local Language
Bilingualism as Ideology and Practice
Title unavailable
Discourses in Place
Sociocultural narratives and the anthropomorphic power of agency in a semiotic landscape
Clarifying translanguaging and deconstructing named languages
Making Signs, Translanguaging Ethnographies
Globalization
Disinventing and Reconstituting Languages
Style, repertoire, and identities in Zambian multilingual discourses
Cultural Discourse Studies through the Journal of Multicultural Discourses
Selling a presidential candidate
Linguistic landscapes and the sociolinguistics of language vitality in multilingual contexts of Zambia
On Language Learner Agency
Translocality
Local Enclosures of Globalization. The Power of Locality
"Expert Rhetorics" in Advocacy for Endangered Languages
Multilingual Realities of Language Contact at the University of Zambia
| Unique citing works | 5 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2022 - 2024 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |