Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Campus repertoires

Interrogating Semiotic Assemblages, Economy, and Creativity

Bibliographic Data

ID4474793
AuthorsGabriel Simungala (0000-0001-5751-8191, University of the Western Cape, corresponding author), Deborah Ndalama-Mtawali (0000-0002-8016-6777, Mzuzu University , Mzuzu , Malawi)
Year2024
Volume2024
Issue256
Pages137-152
Publication date2024-03-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSemiotica (JOURNAL)
Journal identifiersISSN: 0037-1998 • E-ISSN: 1613-3692
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/sem-2020-0066
OpenAlexW4390265429
LanguageEN
Citations received4
References cited27

Framed within the broader theoretical context of social semiotics, we attempt to show how university students communicate using a variety of unique means, in particular social contexts. We privilege Pennycook and Otsuji's semiotic assemblages, Jimaima and Simungala's semiotic creativity, and the notion of semiotic economy as critical ingredients that conspire to give rise to the unique and complex coinages and innovations constituting students' repertoires. We argue that, born out of creativity, the students' repertoires are semiotically and economically charged discourses that generate extended narratives such that more is realized with less. We show that this reality undoubtedly constitutes a multi-semiotic meaning-making endeavor that enacts and sustains students' imagined and lived experiences in real sociocultural, historical, and political spaces in the multilingual landscapes of university campuses

Aesthetics · Archaeology · Art · Context (archaeology) · Creativity · Epistemology · Linguistics · Narrative · Political science · Privilege (computing) · Semiotics · Social semiotics · Sociocultural evolution · Sociology · Anthropology · Discourse Analysis in Language Studies · History · Law · Philosophy · Psychology · Second Language Learning and Teaching · Social and Cultural Dynamics · Social Psychology

  • Selling ‘Maasainess’

    Open Access•Gerald Kimambo•Journal of Multilingual and…•2026

  • Social media discourses as multimodal assemblages

    Open Access•Gabriel Simungala, Hambaba Jimaima et al.•Journal of Multicultural Discourses•2024

  • Les avenirs technologiques en sémiotique

    Open Access•Auli Viidalepp, Alexandra Olteanu•Semiotica•2025

  • The social semiotics of Mambwe clan names and praises

    Gabriel Simungala, Felix Banda•African Identities•2024

  • Language as a Local Practice

    Alastair Pennycook•Language as a local practice•2010

  • Reading Images

    Gunther Kress, Teho Van Leeuwen et al.•Reading Images•2006

  • The Sociolinguistics of Globalization

    Open Access•Jan Blommaert•Sociolinguistics of Globalization•2010

  • Bilingualism as Ideology and Practice

    Open Access•Monica Heller•Bilingualism•2007

  • Discourses in Place

    Ron Scollon, Suzie Wong Scollon•Discourses in Place•2003

  • Superdiverse Repertoires and the Individual

    Jan Blommaert, Ad Backus•Multilingualism and Multimodality•2013

  • Sociocultural narratives and the anthropomorphic power of agency in a semiotic landscape

    Gabriel Simungala, Hambaba Jimaima•Southern African Linguistics and…•2021

  • Legitimization and recontextualization of languages

    Open Access•Gabriel Simungala, Hambaba Jimaima•Linguistic Landscape An…•2023

  • Indigenous Languages in an Online Space

    Gabriel Simungala, Hambaba Jimaima et al.•Language Matters•2022

  • Disinventing and Reconstituting Languages

    Daragh Hayes, Sinfree Makoni et al.•Disinventing and Reconstituting…•2006

  • Style, repertoire, and identities in Zambian multilingual discourses

    Felix Banda, Basirat Olayemi Bello-Nonjengele•Journal of Multicultural Discourses•2010

  • The long language-ideological debate in Belgium

    Jan Blommaert•Journal of Multicultural Discourses•2011

  • Towards an appreciation of individual positionality and the global-local interface

    Gabriel Simungala, Hambaba Jimaima•Journal of Multicultural Discourses•2021

  • Beyond languages, beyond modalities

    A Kusters, Massimiliano Spotti et al.•International Journal of…•2017

  • Selling a presidential candidate

    Hambaba Jimaima, Felix Banda•Social Semiotics•2019

  • Linguistic landscapes and the sociolinguistics of language vitality in multilingual contexts of Zambia

    Felix Banda, Hambaba Jimaima•Multilingua•2017

  • The Language Planning Situation in Malawi

    Edrinnie Kayambazinthu•Journal of Multilingual and…•1998

  • Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo

    Alastair Pennycook, Emi Otsuji•Social Semiotics•2017

  • Multimodality, resemiotization

    Open Access•Rick Iedema•Visual Communication•2003

  • The new language of instruction policy in Malawi

    Open Access•Gregory Kamwendo, Gregory Hankoni Kamwendo•International Review of Education•2016

  • The semiotic ecology of linguistic landscapes in rural Zambia

    Open Access•Felix Banda, Hambaba Jimaima•Journal of Sociolinguistics•2015

  • The Language of the City

    Open Access•Debra Spitulnik•Journal of Linguistic Anthropology•1998

  • Communicative Practices from the Margins

    Open Access•Gabriel Simungala, Deborah Ndalama-Mtawali et al.•Journal of Asian and African…•2022

Unique citing works4
Citations per year2
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

Tools

Open DOIOpen Access
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae