Amos Owen Thomas
Biographic Data
| ID | 3079747 |
|---|---|
| NAME | Amos Owen Thomas |
| GIVEN NAMES | Amos Owen |
| FAMILY NAME | Thomas |
| SIGNATURE | THOMAS A O |
| AFFILIATIONS | Stockholm University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 2 |
Visual Vernaculars Across Emerging Markets Inter-Cultural Perception of Global Advertising
Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin America…
Regional Variations on a Global Theme: Formatting Television for the Middle East and beyond
The issue of cultural interchange of foreign programming is growing ever more pertinent within the deregulated television industries of emergent economies and regions. Adaptation of global program formats has become a common practice around the world, though it has proven more challenging in the Middle East, in a context of variable religious conservatism, political freedoms and economic affluence. Drawing on case histories of format adaptations …
Television Dependency in Independent Kazakhstan: Programming Via Relay, Import and Adaptation
With little written on media in this oft-forgotten part of Asia, this article seeks to analyse a model of television development within a key post-Soviet state. The research found that there was little programme production or adaptation in Kazakhstan but much done by Russian television on which the former’s channels were dependent. The Russian programming was either broadcast directly, relayed in part by domestic channels or comprised individual …
Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia
The media and communications scene in Asia underwent radical transformation towards the turn of the twentieth century. The advent in the early 1990s of transnational television via satellite caught Asia unawares, much as it has the world over. This book provides a transnational and inter-disciplinary perspective to understanding the media industry in Southeast, South and Northeast Asia." "Imagi-Nations and Borderless Television demonstrates that …
Regulating Access to Transnational Satellite Television: Shifting Government Policies in Northeast Asia
The advent of transnational satellite television in the early 1990s caught Asian governments unawares. It captured the imagination of audiences in many countries under the footprint of satellite broadcast, who had long been accustomed to unimaginative public broadcasting and/or government-controlled commercial broadcasting. The new transnational medium fostered a dramatic growth in the sales of satellite dish antennae and the establishment of cab…
Transborder Television: The Response of Advertisers in Asia
With the advent of the transnational medium of satellite television in Asia, the long-debated issue of globalising advertising is being revisited in the region. The pioneer broadcaster StarTV sought to convince international marketers and their advertising agencies of its uniqueness as a Pan-Asian medium. However, in its early years, there was little response from either Asian consumers or advertisers. This paper explores the views of advertising…
Global-diasporic and subnational-ethnic: Audiences for Satellite Television in South Asia
Television Dependency in Independent Kazakhstan: Programming Via Relay, Import and Adaptation
With little written on media in this oft-forgotten part of Asia, this article seeks to analyse a model of television development within a key post-Soviet state. The research found that there was little programme production or adaptation in Kazakhstan but much done by Russian television on which the former’s channels were dependent. The Russian programming was either broadcast directly, relayed in part by domestic channels or comprised individual …
Regulating Access to Transnational Satellite Television: Shifting Government Policies in Northeast Asia
The advent of transnational satellite television in the early 1990s caught Asian governments unawares. It captured the imagination of audiences in many countries under the footprint of satellite broadcast, who had long been accustomed to unimaginative public broadcasting and/or government-controlled commercial broadcasting. The new transnational medium fostered a dramatic growth in the sales of satellite dish antennae and the establishment of cab…
Global-diasporic and subnational-ethnic: Audiences for Satellite Television in South Asia
Transborder Television: The Response of Advertisers in Asia
With the advent of the transnational medium of satellite television in Asia, the long-debated issue of globalising advertising is being revisited in the region. The pioneer broadcaster StarTV sought to convince international marketers and their advertising agencies of its uniqueness as a Pan-Asian medium. However, in its early years, there was little response from either Asian consumers or advertisers. This paper explores the views of advertising…
Regulating Access to Transnational Satellite Television: Shifting Government Policies in Northeast Asia
The advent of transnational satellite television in the early 1990s caught Asian governments unawares. It captured the imagination of audiences in many countries under the footprint of satellite broadcast, who had long been accustomed to unimaginative public broadcasting and/or government-controlled commercial broadcasting. The new transnational medium fostered a dramatic growth in the sales of satellite dish antennae and the establishment of cab…
Television Dependency in Independent Kazakhstan: Programming Via Relay, Import and Adaptation
With little written on media in this oft-forgotten part of Asia, this article seeks to analyse a model of television development within a key post-Soviet state. The research found that there was little programme production or adaptation in Kazakhstan but much done by Russian television on which the former’s channels were dependent. The Russian programming was either broadcast directly, relayed in part by domestic channels or comprised individual …
Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia
The media and communications scene in Asia underwent radical transformation towards the turn of the twentieth century. The advent in the early 1990s of transnational television via satellite caught Asia unawares, much as it has the world over. This book provides a transnational and inter-disciplinary perspective to understanding the media industry in Southeast, South and Northeast Asia." "Imagi-Nations and Borderless Television demonstrates that …
Regional Variations on a Global Theme: Formatting Television for the Middle East and beyond
The issue of cultural interchange of foreign programming is growing ever more pertinent within the deregulated television industries of emergent economies and regions. Adaptation of global program formats has become a common practice around the world, though it has proven more challenging in the Middle East, in a context of variable religious conservatism, political freedoms and economic affluence. Drawing on case histories of format adaptations …
Visual Vernaculars Across Emerging Markets Inter-Cultural Perception of Global Advertising
Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin America…
Political science (6 works) · Business (5 works) · Geography (5 works) · Advertising (4 works) · Economic geography (3 works) · Sociology (3 works) · Asian Culture and Media Studies (2 works) · Law (2 works) · Adaptation (eye (1 works) · Advertising industry (1 works)