Sandra Zapata Aguirre
Biographic Data
| ID | 3100370 |
|---|---|
| NAME | Sandra Zapata Aguirre |
| GIVEN NAMES | Sandra Zapata |
| FAMILY NAME | Aguirre |
| SIGNATURE | AGUIRRE S Z |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Cruise Passengers in a Homeport: A Market Analysis
The aim of this study is to examine cruise passengers' characteristics, preferences and their overall experience in a port of call. Based on 1,361 survey data collected from passengers in the port of call of Cartagena, during the third quarter of 2009, a three-step multivariate market segment analysis is employed. First, a correspondence analysis is run to reveal the underlying factors in the data; second, based on the correspondence analysis, a …
Cruise Passengers in a Homeport: A Market Analysis
The aim of this study is to examine cruise passengers' characteristics, preferences and their overall experience in a port of call. Based on 1,361 survey data collected from passengers in the port of call of Cartagena, during the third quarter of 2009, a three-step multivariate market segment analysis is employed. First, a correspondence analysis is run to reveal the underlying factors in the data; second, based on the correspondence analysis, a …
Cruise Passengers in a Homeport: A Market Analysis
The aim of this study is to examine cruise passengers' characteristics, preferences and their overall experience in a port of call. Based on 1,361 survey data collected from passengers in the port of call of Cartagena, during the third quarter of 2009, a three-step multivariate market segment analysis is employed. First, a correspondence analysis is run to reveal the underlying factors in the data; second, based on the correspondence analysis, a …
Advertising (1 works) · Business (1 works) · Cruise (1 works) · Cruise Tourism Development and Management (1 works) · Diverse Aspects of Tourism Research (1 works) · Engineering (1 works) · Geography (1 works) · Homogeneous (1 works) · Maritime Ports and Logistics (1 works) · Market segmentation (1 works)