Cruise Passengers in a Homeport
A Market Analysis
Bibliographic Data
| ID | 5762200 |
|---|---|
| Authors | Juan Gabriel Brida (0000-0002-2319-5790, Free University of Bozen-Bolzano), Manuela Pulina (0000-0002-2975-1786, University of Sassari), Eugenia Riaño (0000-0003-3451-8249, Free University of Bozen-Bolzano), Sandra Zapata Aguirre, Sandra Zapata-Aguirre (0000-0001-6326-4837, Institución Universitaria Colegio Mayor de Antioquia) |
| Year | 2013 |
| Volume | 15 |
| Issue | 1 |
| Pages | 68-87 |
| Publication date | 2013-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Geographies (JOURNAL) |
| Journal identifiers | ISSN: 1461-6688 • E-ISSN: 1470-1340 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14616688.2012.675510 |
| OpenAlex | W2054659318 |
| Language | EN |
| Citations received | 15 |
| References cited | 31 |
The aim of this study is to examine cruise passengers' characteristics, preferences and their overall experience in a port of call. Based on 1,361 survey data collected from passengers in the port of call of Cartagena, during the third quarter of 2009, a three-step multivariate market segment analysis is employed. First, a correspondence analysis is run to reveal the underlying factors in the data; second, based on the correspondence analysis, a hierarchical cluster investigation is performed to segment the sample into homogeneous groups; third, a decision tree is computed to characterise each group. The cluster analysis identifies six distinct market segments differentiated by nationality, satisfaction, safety perception and expenditure. The findings imply several policy directions. In particular, institutions should enhance the perception of safety in Cartagena to guarantee repeated visits, an ad hoc marketing policy may encourage revisit by young South Americans, and managers should extend the inland visiting time that is likely to produce local multiplier effects. Key Words: Cruise tourismcustomer segmentationhierarchical clusterclassification and regression treemarket analysispolicy implicationsSouth AmericaColombia Acknowledgements This study is part of a larger research project funded by the Colombian Tourism Board – Proexport Project: "El impacto del turismo de cruceros. Análisis empírico para el caso del Caribe Colombiano", the Autonomous Province of Bolzano, Project "Tourism, growth, development and sustainability. The case of the South Tyrolean region" and by the Free University of Bolzano, Project "L'impatto del turismo di crociere. Analisi empirico per il caso del Caraibi Colombiano". They played no active role in the design, analysis or publication of this research
Advertising · Business · Cruise · Geography · Homogeneous · Market segmentation · Nationality · Regional science · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Engineering · Maritime Ports and Logistics · Mathematics · Marketing
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| Unique citing works | 15 |
|---|---|
| Citations per year | 1,15 |
| Citation span | 2013 - 2025 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 15 |