Katherine O''Doherty Jensen
Biographic Data
| ID | 319035 |
|---|---|
| NAME | Katherine O''Doherty Jensen |
| GIVEN NAMES | Katherine O''Doherty |
| FAMILY NAME | Jensen |
| SIGNATURE | JENSEN K O D |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
The Emergence of Diverse Organic Consumers: Does a Mature Market Undermine the Search for Alternative Products
This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to make a psychographic profiling of organic consumers and examine recent developments of organic demand inDenmark. It is shown that contemporary organic consumers have become a heterogeneous group, since three distinct positively minded segments are identified. These positively minded segments hold a very high sha…
The Emergence of Diverse Organic Consumers: Does a Mature Market Undermine the Search for Alternative Products
This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to make a psychographic profiling of organic consumers and examine recent developments of organic demand inDenmark. It is shown that contemporary organic consumers have become a heterogeneous group, since three distinct positively minded segments are identified. These positively minded segments hold a very high sha…
The Emergence of Diverse Organic Consumers: Does a Mature Market Undermine the Search for Alternative Products
This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to make a psychographic profiling of organic consumers and examine recent developments of organic demand inDenmark. It is shown that contemporary organic consumers have become a heterogeneous group, since three distinct positively minded segments are identified. These positively minded segments hold a very high sha…
Advertising (1 works) · Agriculture (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Economics (1 works) · Environmental Sustainability in Business (1 works) · Food market (1 works) · Geography (1 works) · Market segmentation (1 works)