The Emergence of Diverse Organic Consumers
Does a Mature Market Undermine the Search for Alternative Products
Bibliographic Data
| ID | 4446005 |
|---|---|
| Authors | Thomas Bøker Lund (0000-0001-5282-1562, Department of Food and Resource Economics University of Copenhagen Rolighedsvej 25 DK‐1958 Frederiksberg C Denmark, corresponding author), Laura Mørch Andersen (0000-0001-8763-1670, Department of Food and Resource Economics University of Copenhagen Rolighedsvej 25 DK‐1958 Frederiksberg C Denmark, corresponding author), Katherine O''Doherty Jensen, Katherine O'Doherty Jensen (Department of Food and Resource Economics University of Copenhagen Rolighedsvej 25 DK‐1958 Frederiksberg C Denmark), Katherine O’Doherty Jensen (0000-0003-2307-0418, University of Copenhagen, corresponding author) |
| Year | 2013 |
| Volume | 53 |
| Issue | 4 |
| Pages | 454-478 |
| Publication date | 2013-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sociologia Ruralis (JOURNAL) |
| Journal identifiers | ISSN: 0038-0199 • E-ISSN: 1467-9523 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/soru.12022 |
| OpenAlex | W1938124679 |
| Language | EN |
| Citations received | 7 |
| References cited | 18 |
This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to make a psychographic profiling of organic consumers and examine recent developments of organic demand inDenmark. It is shown that contemporary organic consumers have become a heterogeneous group, since three distinct positively minded segments are identified. These positively minded segments hold a very high share of all organic food sales on theDanish market and are also driving demand forward. TheDanish organic market can be said to have matured insofar as positively oriented segments that differ in their food involvement, shopping behaviour and levels of ethical concern have appeared, while marketing and distribution strategies have co-developed with these trends. We discuss our findings in the light of the attitude-behaviour gap that is said to exist in regard to organic consumption and the consequences that are thought to follow from the detachment of consumers from organic producers according to the much debated conventionalisation thesis
Advertising · Agriculture · Business · Consumption (sociology) · Economics · Food market · Geography · Market segmentation · Order (exchange) · Organic farming · Organic product · Profiling (computer programming) · Psychographic · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Marketing · Organic Food and Agriculture
Uma das coisas que mais agrega valor é o orgânico' - Novas trajetórias e singularidades no mercado dos produtos orgânicos
Towards closing the attitude-intention-behavior gap in green consumption
Organics’ are good, but we don’t know exactly what the term means!” Trust and Knowledge in Organic Consumption
Maintaining Trust and Credibility in a Continuously Evolving Organic Food System
Targeting sustainable greenhouse agriculture policies in China and Denmark
How important is local food to organic-minded consumers
Cultivating Market Relations - Diversification in theDanish Organic Production Sector Following Market Expansion
Latent Class Analysis
Comparison of consumer perceptions and preference toward organic versus conventionally produced foods
Who are organic food consumers? A compilation and review of why people purchase organic food
Conventionalisation of organic farming practices
Mixed Methods Sampling
Sustainable Food Consumption
Raising organic
The character of demand in mature organic food markets
Exploring the gap between attitudes and behaviour
Qualitative Data Analysis
WITHDRAWN - Mixed Methods Sampling
Food, Environmentalism and Rural Sociology
Knowing food and growing food
Dependent Reproduction of Alternative Modes of Agriculture
The Trouble with 'Organic Lite' in California
From Farm to Table
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,64 |
| Citation span | 2015 - 2024 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |