Kung Wong Lau
Biographic Data
| ID | 3424942 |
|---|---|
| NAME | Kung Wong Lau |
| GIVEN NAMES | Kung Wong |
| FAMILY NAME | Lau |
| SIGNATURE | LAU K W |
| AFFILIATIONS | Hong Kong Polytechnic University |
| ORCID | 0000-0003-4896-264X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Advergames for children's health education and communication practices
Purpose Appropriate and deliberate use of drug prevention methods is the key to educating children about the dangers of addiction and the way of prevention. With the growing prevalence of digital games among youngsters, health education and communication among children can try adopting advergames on digital television instead of traditional media, which has also been supported by prior research. It is, therefore, this research attempts to apply d…
A new triadic creative role for advertising industry
202402 bckw
The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideas
This paper discusses the roles of simulation in creativity education and how to apply immersive virtual environments to enhance students' learning experiences in university, through the provision of interactive simulations. An empirical study of a simulated virtual reality was carried out in order to investigate the effectiveness of providing virtual simulation to enrich students' learning experiences. The researchers found that virtual reality c…
The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideas
This paper discusses the roles of simulation in creativity education and how to apply immersive virtual environments to enhance students' learning experiences in university, through the provision of interactive simulations. An empirical study of a simulated virtual reality was carried out in order to investigate the effectiveness of providing virtual simulation to enrich students' learning experiences. The researchers found that virtual reality c…
The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideas
This paper discusses the roles of simulation in creativity education and how to apply immersive virtual environments to enhance students' learning experiences in university, through the provision of interactive simulations. An empirical study of a simulated virtual reality was carried out in order to investigate the effectiveness of providing virtual simulation to enrich students' learning experiences. The researchers found that virtual reality c…
A new triadic creative role for advertising industry
202402 bckw
Advergames for children's health education and communication practices
Purpose Appropriate and deliberate use of drug prevention methods is the key to educating children about the dangers of addiction and the way of prevention. With the growing prevalence of digital games among youngsters, health education and communication among children can try adopting advergames on digital television instead of traditional media, which has also been supported by prior research. It is, therefore, this research attempts to apply d…
Addiction (1 works) · Advertising (1 works) · Advertising account executive (1 works) · Advertising campaign (1 works) · Advertising research (1 works) · Applied Psychology (1 works) · Business (1 works) · Child Development and Digital Technology (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Corporate Identity and Reputation (1 works)