Dai‐in Danny Han
Biographic Data
| ID | 3432415 |
|---|---|
| NAME | Dai‐in Danny Han |
| GIVEN NAMES | Dai‐in Danny |
| FAMILY NAME | Han |
| SIGNATURE | HAN D I D |
| AFFILIATIONS | Breda University of Applied Sciences |
| ORCID | 0000-0001-7839-6760 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 43 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Rethinking methodologies to study immersive experiences in the food context
This research note examines the phenomenological dimensions and methodological challenges encountered when empirically studying immersive consumer experiences. The study focuses on the use of Extended Reality (XR) technologies in a wine tasting context, with the objective of reflecting on the suitability of traditional experimental paradigms for capturing immersive experiences. We report findings from a mixed-methods study comprising a between-su…
When XR meets the Metaverse
Metaverse for service industries
Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opp…
Emotional responses to narrative content
Influencing consumer food choices has evolved as a multidisciplinary research area that bridges marketing, food science, and sensory experiences. However, little is known about the impact of mixed reality (MR) or interactive content narratives in MR on influencing consumers to make specific food choices. Drawing on narrative transportation theory, the current research examines the effect of MR content narratives on consumer food choice intentions…
Immersive experience framework
The concept of immersion has been widely used for the design and evaluation of user experiences. Augmented, virtual and mixed-reality environments have further sparked the discussion of immersive user experiences and underlying requirements. However, a clear definition and agreement on design criteria of immersive experiences remains debated, creating challenges to advancing our understanding of immersive experiences and how these can be designed…
An Emotional Roller Coaster
Emotions are crucial ingredients of meaningful and memorable tourism experiences. Research methods borrowed from experimental psychology are prime candidates for quantifying emotions while experiences are unfolding. The present article empirically evaluates the methodological feasibility and usefulness of ambulatory recordings of skin conductance responses (SCRs) during a tourism experience. We recorded SCRs in participants while they experienced…
What drives technology-enhanced storytelling immersion? The role of digital humans
Esports matrix
Emotions as core building blocks of an experience
Purpose This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur …
Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism
A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to the technology adoption literature by investigating attributes of visitor adoption of ARSG in cultura…
User experience model for augmented reality applications in urban heritage tourism
While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 4…
Esports matrix
User experience model for augmented reality applications in urban heritage tourism
While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 4…
Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism
A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to the technology adoption literature by investigating attributes of visitor adoption of ARSG in cultura…
User experience model for augmented reality applications in urban heritage tourism
While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 4…
Emotions as core building blocks of an experience
Purpose This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur …
Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism
A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to the technology adoption literature by investigating attributes of visitor adoption of ARSG in cultura…
Esports matrix
An Emotional Roller Coaster
Emotions are crucial ingredients of meaningful and memorable tourism experiences. Research methods borrowed from experimental psychology are prime candidates for quantifying emotions while experiences are unfolding. The present article empirically evaluates the methodological feasibility and usefulness of ambulatory recordings of skin conductance responses (SCRs) during a tourism experience. We recorded SCRs in participants while they experienced…
What drives technology-enhanced storytelling immersion? The role of digital humans
Metaverse for service industries
Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opp…
Emotional responses to narrative content
Influencing consumer food choices has evolved as a multidisciplinary research area that bridges marketing, food science, and sensory experiences. However, little is known about the impact of mixed reality (MR) or interactive content narratives in MR on influencing consumers to make specific food choices. Drawing on narrative transportation theory, the current research examines the effect of MR content narratives on consumer food choice intentions…
Immersive experience framework
The concept of immersion has been widely used for the design and evaluation of user experiences. Augmented, virtual and mixed-reality environments have further sparked the discussion of immersive user experiences and underlying requirements. However, a clear definition and agreement on design criteria of immersive experiences remains debated, creating challenges to advancing our understanding of immersive experiences and how these can be designed…
When XR meets the Metaverse
Rethinking methodologies to study immersive experiences in the food context
This research note examines the phenomenological dimensions and methodological challenges encountered when empirically studying immersive consumer experiences. The study focuses on the use of Extended Reality (XR) technologies in a wine tasting context, with the objective of reflecting on the suitability of traditional experimental paradigms for capturing immersive experiences. We report findings from a mixed-methods study comprising a between-su…
Computer Science (8 works) · Virtual Reality Applications and Impacts (8 works) · Human–computer interaction (6 works) · Psychology (6 works) · Business (5 works) · Sociology (5 works) · Tourism (5 works) · Social Psychology (4 works) · Virtual reality (4 works) · Augmented Reality Applications (3 works)