What drives technology-enhanced storytelling immersion? The role of digital humans
Bibliographic Data
| ID | 21562764 |
|---|---|
| Authors | Christine Sung (0000-0003-1903-8538, Montana State University, corresponding author), Dai‐in Danny Han (0000-0001-7839-6760, Breda University of Applied Sciences), Sujin Bae (0000-0002-9671-4627, Kyung Hee University), Ohbyung Kwon (0000-0001-9686-6586, Kyung Hee University) |
| Year | 2022 |
| Volume | 132 |
| Pages | 107246 |
| Publication date | 2022-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Computers in Human Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0747-5632 • E-ISSN: 1873-7692 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.chb.2022.107246 |
| OpenAlex | W4212850449 |
| Language | EN |
| Citations received | 13 |
| References cited | 68 |
Art · Cognitive psychology · Digital Storytelling · Human–computer interaction · Moderation · Multimedia · Perception · Storytelling · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Virtual Reality Applications and Impacts
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Exploring the dual routes in influencing sales and adoption in augmented reality retailing
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Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs
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The Ecological Approach To Visual Perception
Experiencing immersive virtual reality in museums
Augmenting the eye of the beholder
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention
Pine and Gilmore's Concept of Experience Economy and Its Dimensions
Artificial Intelligence (AI)
The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays
How artificial intelligence will change the future of marketing
The impact of virtual, augmented and mixed reality technologies on the customer experience
On the evaluation of structural equation models
PLS-Sem
A new criterion for assessing discriminant validity in variance-based structural equation modeling
When to use and how to report the results of PLS-SEM
Common Method Bias in PLS-SEM
Customer experiences in the age of artificial intelligence
Measuring Experience Economy Concepts
Information and Communication Technologies in Tourism 2016
‘Okay google, what about my privacy?’
Detecting and Deterring Insufficient Effort Responding to Surveys
Framework for designing motivational augmented reality applications in vocational education and training
Evaluation of user acceptance of mixed reality technology
Structural equation modeling in practice
The Effectiveness of Social Media Storytelling in Strategic Innovation Communication
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
Touching holograms with windows mixed reality
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The role of transportation in the persuasiveness of public narratives
Measuring the Involvement Construct
The Extended Transportation-Imagery Model
Self-Referencing and Persuasion
Media Transportation and Advertising
Man-of-Action Heroes
| Citations per year | 4.33 |
|---|---|
| Citation span | 2023 - 2026 (4) |
| Highly cited | No |