Christine Sung
Biographic Data
| ID | 9589339 |
|---|---|
| NAME | Christine Sung |
| GIVEN NAMES | Christine |
| FAMILY NAME | Sung |
| SIGNATURE | SUNG C |
| AFFILIATIONS | Montana State University |
| ORCID | 0000-0003-1903-8538 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
In the beauty industry, advertisers are increasingly exploring endorsements from social media influencers (SMIs) as a strategy to promote positive consumer responses. For this strategy to be effective, it is important to select appropriate SMIs. Across two experiments, we investigated the moderating role of social distance by comparing an attractive celebrity to an expert SMI (Study 1) and by comparing attractive SMIs to expert SMIs (Study 2). Th…
What drives technology-enhanced storytelling immersion? The role of digital humans
No prominent works on this page.
What drives technology-enhanced storytelling immersion? The role of digital humans
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
In the beauty industry, advertisers are increasingly exploring endorsements from social media influencers (SMIs) as a strategy to promote positive consumer responses. For this strategy to be effective, it is important to select appropriate SMIs. Across two experiments, we investigated the moderating role of social distance by comparing an attractive celebrity to an expert SMI (Study 1) and by comparing attractive SMIs to expert SMIs (Study 2). Th…
Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Advertising (1 work) · Art (1 work) · Attractiveness (1 work) · Beauty (1 work) · Business (1 work) · Cognitive psychology (1 work)