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Sunghyup Sean Hyun

Biographic Data

ID3435233
NAMESunghyup Sean Hyun
GIVEN NAMESSunghyup Sean
FAMILY NAMEHyun
SIGNATUREHYUN S S
AFFILIATIONSHanyang University
ORCID0000-0002-2969-9527
VERIFIEDYes
TOTAL WORKS55
TOTAL CITATIONS123
WORKS AS AUTHOR55
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2026
H-INDEX6
  • Development of Customer Related Experience Stressors ( CES ) Scale

    Open Access•Myoung-Jin Yu, Sunghyup Sean Hyun•ARTICLE•International Journal of Tourism…•2026

    In hotel industry, the excellent service quality through a positive connection can cause customer satisfaction and loyalty, which is directly related to the hotel's revenue. Therefore, the fact that front‐line employees must always treat all customers politely and kindly at the service point of contact can be stressful, resulting in emotional burnout, exhaustion and job turnover intention. So in this study, the Customer‐related experience stresso…

  • Conceptualising wellness hospitality

    Bingxian Liu, Timothy J Lee et al.•ARTICLE•Current Issues in Tourism•2026

  • Perceived Risks for Chinese Female Tourists' Visits to Islamic Countries

    Open Access•Yang Zhang, Yue Yin et al.•ARTICLE•International Journal of Tourism…•2026

    Drawing on the CEM (Constraint–Effects–Mitigation) framework, this study uses two complementary methodologies ( SEM and scenario‐based experiments) to investigate how Chinese female tourists navigate the interplay of destination‐based motivations (Islamic attributes, novelty, nature & adventure, stereotypes) and perceived constraints (social‐psychological, physical & practical, gender‐induced risks) in forming travel intentions toward Islamic des…

  • Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination

    Open Access•Xiaohua Chen, Timothy J Lee et al.•ARTICLE•Journal Of Vacation Marketing•2025

    This paper discusses the influence of brand experience in tourism destinations on visitor behavioral intentions. The study developed and tested a conceptual model by integrating this theoretical relationship. The test involved 432 valid responses that were collected from adult visitors to UNESCO World Cultural Heritage sites in China. The results of structural equation modeling showed that all the hypotheses are supported. Specifically, the four …

  • Brand heritage and perceived innovativeness in promoting attachment to tourist souvenirs

    Xiaohua Chen, Chen Xiao-hua et al.•ARTICLE•Current Issues in Tourism•2025

    This study examines how tourists’ perceptions of brand heritage and brand innovativeness influence their emotional and behavioural responses toward cultural souvenir brands. Drawing on the stimulus – organism – response (S-O-R) framework, the research investigates a structural model in which brand heritage and innovativeness (stimuli) affect brand trust and perceived brand value (organismic responses), which in turn shape emotional brand attachme…

  • Impact of the Burnout Symptoms of Flight Attendants on Absenteeism and Turnover Intention

    Open Access•Hayeon Ju, Ha-Yeon Ju et al.•ARTICLE•International Journal of Tourism…•2025

    This study investigates the mediating role of absenteeism on the relationship between burnout and turnover intention, and the moderated mediating role of emotional intelligence on the relationship between burnout and absenteeism among Korean flight attendants, utilizing a structural equation modeling approach. Empirical data were collected from 183 flight attendants with over 1 year of experience in the airline industry. Initial responses were an…

  • Effects of Flight Attendants' Mental Health Resulting From Emotion Regulation Among Coworkers on Flight Safety Attitudes

    Open Access•Eunyoo Evelyn Choi, Sunghyup Sean Hyun•ARTICLE•International Journal of Tourism…•2025

    We developed a causal conceptual framework from a social‐psychological perspective to investigate whether cabin crews' mental health affects flight safety attitudes via emotion regulation toward coworkers. In addition, the moderating effect of behavioral activation systems (BAS) in linking emotion regulation to mental health is examined. Data were collected through a quantitative survey administered both online and face to face at major airports …

  • Negative Memories Toward Airlines

    Open Access•Hyelim Ju, Timothy J Lee et al.•ARTICLE•International Journal of Tourism…•2025

    Most studies on airlines have focused on consumers' positive memories. However, from the consumer's perspective, negative memories have a stronger impact than positive ones on an airline's brand image, marketing strategies, and consumer behavioral intentions. This observation has prompted the need for research conducted from the perspective of consumers' negative memories and the development of a corresponding scale. Therefore, this study develop…

  • The Relationships Between Disabled Tourists' Well‐Being and Their Travel Intentions

    Open Access•Chen-Kuo Pai, Li‐yun Sun et al.•ARTICLE•International Journal of Tourism…•2025

    This study investigated the relationships between well‐being, travel attitudes, travel satisfaction, and the travel intentions of disabled tourists based on the positive emotions, engagement, relationship, meaning, and accomplishment (PERMA) framework. In this study, 398 out of 1300 disabled tourists in Hainan Province, China, were invited to complete the survey questionnaire, and 312 valid questionnaires were obtained. SPSS 23.0 and Smart PLS 4.…

  • Effects of pet anthropomorphism on the intention to travel with pets

    B H Kim, Timothy J Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2025•References: 12

  • The impacts of under-tourism and place attachment on residents’ life satisfaction

    Open Access•Chen-Kuo Pai, Haoran Chen et al.•ARTICLE•Journal Of Vacation Marketing•2024

    The tourism industry is highly sensitive to negative environmental factors, as can be seen in the coronavirus disease 2019 pandemic, when many countries and regions shifted from over-tourism to under-tourism, resulting in the continuation of multiple serious impacts on destinations. To systematically reveal the specific impacts of under-tourism on tourism destinations, this study aims to (a) understand the impact of resident perceptions of under-…

  • Impact of travelers' consumer ethnocentrism on purchase and behavior intention

    Open Access•Haeok Liz Kim, Sunghyup Sean Hyun•ARTICLE•International Journal of Tourism…•2024

    This study investigated the effects of rigid thinking, ideology, and explicit and implicit prejudices on consumer ethnocentrism. Explicit and implicit prejudices significantly affected consumer ethnocentrism, but not travel behavioral intention. Among the three variances—Asian–European American, skin tone, and Arab‐Muslim Implicit Association Test (IAT)—used as implicit prejudice control variables, only implicit prejudice regarding Arab‐Muslim na…

  • Exploration of Hotel Reservation Through Mobile Online Travel Agencies

    Open Access•Sunny Sun, Robin Law et al.•ARTICLE•International Journal of Tourism…•2024

    The number of tourists who use smartphones to make hotel reservation is continuously increasing. Nonetheless, only a few studies have investigated the attributes to make hotel reservation via mobile devices (e.g., smartphones). Hence, the present study comprehensively evaluates the attributes to make hotel reservation through mobile online travel agencies (OTAs) based on the web function design framework to identify the perceived important attrib…

  • Chaos theory perspective on tourism crisis management

    Open Access•Jinyoung Choi, Sunghyup Sean Hyun•ARTICLE•International Journal of Tourism…•2024

    The global tourism industry has been significantly affected by the COVID‐19 pandemic, underscoring the importance of innovative crisis management. Traditional crisis management approaches based on the generalized assumption of linearity fail to account for the complex and chaotic nature of tourism crises and systems. Chaos theory, well‐known for its ability to manage unpredictable events and facilitate the emergence of new orders, provides a usef…

  • Paradoxical effects of tourism ethnocentrism on domestic tourism

    Open Access•Haeok Liz Kim, Sunghyup Sean Hyun•ARTICLE•International Journal of Tourism…•2024

    This research findings to study the impact of socio‐psychological, economic, and political antecedents on tourism and to study the relationship among tourism ethnocentrism (TE), civilized tourism behavioral intention, willingness to visit, and electronic‐word of mouth. Also, it examines the moderating role of pandemic anxiety variables. The results show that American socio‐psychological and political antecedents are factors that directly affect T…

  • Perception of medical practitioners on the importance of medical tourism services

    Open Access•Xiubai Li, Sunghyup Sean Hyun et al.•ARTICLE•International Journal of Tourism…•2024

    This study (a) investigates the perception of medical practitioners regarding medical tourism, and (b) examines the differences in the perception of medical practitioners regarding the importance of the services involved. The hypotheses are focused on a series of comparisons of medical institutions that “are or are not involved in medical tourism.” The results showed that (i) professionalism of treatment is recognized as the most important factor…

  • The influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism

    Sanghoon Lee, Namhee Lee et al.•ARTICLE•Journal of Sustainable Tourism•2023•Cited by: 4•References: 8

    This study examines the influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism (CBT). The authors collected data from 236 residents who had participated in the Tour Dure project in South Korea. The analysis, using partial least square structural equation modeling (PLS-SEM), shows that social support from intermediary organizations has a positive effect on the innovativenes…

  • Alienation and authenticity in intangible cultural heritage tourism

    Yang Zhang, Qingyan Zheng et al.•ARTICLE•Journal of Sustainable Tourism•2023•Cited by: 4•References: 8

    Intangible cultural heritage (ICH) has the potential to enhance tourism supply and activate tourism resources. This study constructs an alienation and host authenticity model to analyze the attitudes of ICH performers towards support for tourism. Specifically, it investigates the views of giant puppet show performers at the Mount E'mei Scenic Area in China, which is a nationally recognized and first-selected representative traditional drama proje…

  • Marketing mix factors and a business development model for street food tourism

    Open Access•Siriporn Praesri, Kosol Meekun et al.•ARTICLE•Journal of Hospitality and…•2022

  • How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement

    Open Access•Xiaohua Chen, Chen Xiao-hua et al.•ARTICLE•Journal of Hospitality and…•2022

    Brand authenticity is generally considered to have a direct impact on brand loyalty. However, few studies have investigated the mediating variables between them. To add to our knowledge in this area the present study examines how brand authenticity (the four dimensions of symbolism, credibility, integrity, and continuity) influences self-enhancement values (including achievement and power) and brand attachment, the antecedents to brand loyalty in…

  • Impacts of mobile payment‐related attributes on consumers' repurchase intention

    Open Access•Sunny Sun, Robin Law et al.•ARTICLE•International Journal of Tourism…•2022

    Although website functionality and usability have gained much attention of previous research, along with the recent development of mobile payment, payment behavior of travelers has been gradually changed. Nevertheless, limited studies have investigated the impact of mobile payment‐related functionality and usability on consumers' hotel repurchase intention. Hence, this study developed a new research framework based on the website evaluation conce…

  • The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

    Open Access•Xiaohua Chen, Chen Xiao-hua et al.•ARTICLE•International Journal of Tourism…•2022

    This study uses the theories of parasocial interaction, perceived authenticity, and self‐congruity to analyze the antecedents of source credibility and to confirm the positive effects of this on travel influencers when constructing travel platforms. The respondents are Chinese travelers who had used an online travel agency and who read influencer‐generated content to search for tourism‐related information. The results from the 420 valid questionn…

  • Effect of Intrinsic and Extrinsic Motivations on Service Performance after Parental Leave

    Open Access•Yerim Lee, Haeok Liz Kim et al.•ARTICLE•International Journal of…•2022

    This study was conducted to empirically investigate the effects of intrinsic and extrinsic motivation on job satisfaction perceived by married female flight attendants after reinstatement, the effect of job satisfaction on service performance after reinstatement, and the moderating effect of the marriage period on the relationship between intrinsic and extrinsic motivation. A questionnaire survey was conducted to collate data from 248 married fem…

  • The Effect of Psychological Anxiety Caused by Covid-19 on Job Self-Esteem and Job Satisfaction of Airline Flight Attendants

    Open Access•Yelin Shin, Jinyoung Choi et al.•ARTICLE•International Journal of…•2022

    This study aimed to investigate how psychological anxiety caused by COVID-19 has influenced airline cabin crew job self-esteem and job satisfaction. A questionnaire based on prior research was developed to identify factors of psychological anxiety among cabin crews as a result of COVID-19. The survey sample was limited to current cabin crews who experienced leave of absence due to COVID-19, and questionnaires were distributed to 201 crew members …

  • The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

    Open Access•J Hwang, Jawad Abbas et al.•ARTICLE•International Journal of…•2022

    This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers and from 294 people who experienced human servers and was analyzed through structural equation modeling (SEM), which indicated that the four sub-dimensi…

Next
  • What influences water conservation and towel reuse practices of hotel guests

    Open Access•H Han, Sunghyup Sean Hyun•ARTICLE•Tourism Management•2018•Cited by: 21•References: 65

  • Customer retention in the medical tourism industry

    Open Access•H Han, Sunghyup Sean Hyun•ARTICLE•Tourism Management•2015•Cited by: 20•References: 44

  • Fostering customers' pro-environmental behavior at a museum

    H Han, Sunghyup Sean Hyun•ARTICLE•Journal of Sustainable Tourism•2016•Cited by: 17•References: 6

    Understanding visitors' pro-environmental behavior is vital as sustainability is currently a critical issue in the museum industry, yet visitors' pro-environmental decision-making process has not been sufficiently investigated. This study fills this void in the extant tourism literature. While the theoretical base for comprehending the nature of museum visitors' pro-environmental behaviors is still in the introduction stage, our proposed framewor…

  • A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants

    Sunghyup Sean Hyun, H Han et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 8•References: 10

    Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review…

  • Perceived Firm Innovativeness in Cruise Travelers’ Experience and Perceived Luxury Value

    J Hwang, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 8•References: 10

    This study examines the role of perceived firm innovativeness in forming cruise travelers’ experience and perceived luxury value. Based on a literature review, perceived firm innovativeness was expected to have positive effects on cruise travelers’ experience related to education, entertainment, esthetics, and escapism. In addition, cruise travelers’ experience was hypothesized to influence perceived luxury value. Furthermore, this study proposed…

  • Airline Travelers' Causal Attribution of Service Failure and Its Impact on Trust and Loyalty Formation

    Davoud Nikbin, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 6•References: 12

    This study examines airline travelers' causal attribution (stability and controllability) and its impact on trust and loyalty formation and investigates the moderating role of corporate social responsibility (CSR) in this process. Based on a literature review, theoretical relationships between stability, controllability, CSR, trust, and loyalty were derived, and the moderating effects of CSR on relationships between stability/controllability and …

  • A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities

    Open Access•Kwang-Ho Lee, Kwang‐Ho Lee et al.•ARTICLE•Tourism Management•2015•Cited by: 6•References: 75

  • The Antecedents and Consequences of Brand Prestige in Luxury Restaurants

    J Hwang, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2011•Cited by: 5•References: 10

    The purpose of this study was to investigate the antecedents and consequences of brand prestige in luxury restaurants. Based on the existing theoretical background, it was proposed that four types of brand-related stimulus form brand experience in consumer memory and thus influence the formation of brand prestige. Through a review of the literature, it was also hypothesized that brand prestige can result in five managerial outcomes: patrons' well…

  • The influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism

    Sanghoon Lee, Namhee Lee et al.•ARTICLE•Journal of Sustainable Tourism•2023•Cited by: 4•References: 8

    This study examines the influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism (CBT). The authors collected data from 236 residents who had participated in the Tour Dure project in South Korea. The analysis, using partial least square structural equation modeling (PLS-SEM), shows that social support from intermediary organizations has a positive effect on the innovativenes…

  • Alienation and authenticity in intangible cultural heritage tourism

    Yang Zhang, Qingyan Zheng et al.•ARTICLE•Journal of Sustainable Tourism•2023•Cited by: 4•References: 8

    Intangible cultural heritage (ICH) has the potential to enhance tourism supply and activate tourism resources. This study constructs an alienation and host authenticity model to analyze the attitudes of ICH performers towards support for tourism. Specifically, it investigates the views of giant puppet show performers at the Mount E'mei Scenic Area in China, which is a nationally recognized and first-selected representative traditional drama proje…

  • Relationships of Perceived Justice to Service Recovery, Service Failure Attributions, Recovery Satisfaction, and Loyalty in the Context of Airline Travelers

    Davoud Nikbin, Malliga Marimuthu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 4•References: 6

    This study examines the relationships between perceived justice with service recovery (distributive, procedural, interactional, and informational), failure attributions (stability and controllability), recovery satisfaction, and loyalty. We collected data on perceived justice, failure attribution, recovery satisfaction, and customer loyalty through a survey of 263 airline passengers in Malaysia who experienced a service failure and subsequently a…

  • Flight anxiety

    Amir Batouei, Mohammad Iranmanesh et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 3•References: 8

    The aims of this study were to investigate the role of airlines’ service quality and flight crew’s competence on travellers’ flight anxiety and satisfaction and to examine whether flight anxiety and satisfaction are related to travellers’ loyalty. Partial least squares analysis, with empirical data from 262 travellers, was employed to assess the proposed conceptual model. Results indicated that flight crew’s competence and service quality are sig…

  • Attitude toward luxury cruise, fantasy, and willingness to pay a price premium

    Stoica Ioana-Daniela, Kwang-Ho Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 3•References: 17

    This study applies the functional theory of attitudes in examining the structural relationships among the social-adjustive, value-expressive, hedonic, and utilitarian functions of attitudes, fantasy, and willingness to pay a premium. This study also identifies the moderating roles of sensory innovativeness and maximization in the relationships between the four functions of attitudes and fantasy. An online survey (N = 543) was conducted to collect…

  • The Antecedents and Consequences of Travelers' Need for Uniqueness

    Sunghyup Sean Hyun, Sang Hee Park•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 17

    Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hed…

  • City Residents’ Perception of Mice City Brand Orientation and Their Brand Citizenship Behavior

    Young‐joo Ahn, Young-joo Ahn et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 9

    City branding is an important strategic asset in publicizing a city's values for building a competitive global city. Brand orientation plays a vital role in understanding the identity of the city as branded by city authorities. However, successful city branding needs to be built upon consensus on the identity and core values of the city between city authorities and internal stakeholders. The engagement of internal stakeholders is an essential det…

  • Key factors maximizing art museum visitors’ satisfaction, commitment, and post-purchase intentions

    H Han, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2017•Cited by: 2•References: 6

    As there is a lack of empirical research examining art museum visitors’ post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables…

  • The Determinants of Customers' Behavioral Intentions after Service Failure

    Davoud Nikbin, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 2•References: 5

    This study explores the effects of stability and controllability, two dimensions of causal attribution, on airline travelers’ negative behavioral intentions, namely switching and negative word-of-mouth (WOM) intentions, through their negative emotions. Data were collected through a survey of airline travelers who experienced a service failure in the past year. Results indicate that both causal attribution dimensions affect negative behavioral int…

  • Segmentation of Hotel Employees by Occupational Stress and Differences in Demographic Characteristics

    J Hwang, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2012•Cited by: 2•References: 5

    The purposes of this study were: to investigate the types of occupational stress that exist in the hotel industry; to explore whether or not hotel employees can be grouped into distinct sub-segments based on the types of occupational stress experienced; and to identify whether or not statistical differences exist among the sub-segments based on demographic characteristics. First, using principal component factor analysis, the 23 occupational stre…

  • The role of trust and religious commitment in Islamic medical tourism

    Mohammad Iranmanesh, Sedigheh Moghavvemi et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 1•References: 11

    This study has examined the effect of trust and religiosity on Islamic medical tourists’ attitudes, and consequently, satisfaction by considering age, gender, and education as moderators. A survey was undertaken of 227 Muslim medical tourists who had been treated in Islamic hospitals in Iran, and the data were analysed using partial least squares techniques. The results showed that although trust has a significant effect on Muslim medical tourist…

  • Investigating customers’ shopping behaviors at airport duty-free shops

    H Han, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 1•References: 7

    This research was an empirical endeavor to better comprehend customers’ post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in develop…

  • The Antecedents and Consequences of Brand Prestige in Luxury Restaurants

    J Hwang, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2011•Cited by: 5•References: 10

    The purpose of this study was to investigate the antecedents and consequences of brand prestige in luxury restaurants. Based on the existing theoretical background, it was proposed that four types of brand-related stimulus form brand experience in consumer memory and thus influence the formation of brand prestige. Through a review of the literature, it was also hypothesized that brand prestige can result in five managerial outcomes: patrons' well…

  • Segmentation of Hotel Employees by Occupational Stress and Differences in Demographic Characteristics

    J Hwang, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2012•Cited by: 2•References: 5

    The purposes of this study were: to investigate the types of occupational stress that exist in the hotel industry; to explore whether or not hotel employees can be grouped into distinct sub-segments based on the types of occupational stress experienced; and to identify whether or not statistical differences exist among the sub-segments based on demographic characteristics. First, using principal component factor analysis, the 23 occupational stre…

  • Relationships of Perceived Justice to Service Recovery, Service Failure Attributions, Recovery Satisfaction, and Loyalty in the Context of Airline Travelers

    Davoud Nikbin, Malliga Marimuthu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 4•References: 6

    This study examines the relationships between perceived justice with service recovery (distributive, procedural, interactional, and informational), failure attributions (stability and controllability), recovery satisfaction, and loyalty. We collected data on perceived justice, failure attribution, recovery satisfaction, and customer loyalty through a survey of 263 airline passengers in Malaysia who experienced a service failure and subsequently a…

  • The Determinants of Customers' Behavioral Intentions after Service Failure

    Davoud Nikbin, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2014•Cited by: 2•References: 5

    This study explores the effects of stability and controllability, two dimensions of causal attribution, on airline travelers’ negative behavioral intentions, namely switching and negative word-of-mouth (WOM) intentions, through their negative emotions. Data were collected through a survey of airline travelers who experienced a service failure in the past year. Results indicate that both causal attribution dimensions affect negative behavioral int…

  • The Antecedents and Consequences of Travelers' Need for Uniqueness

    Sunghyup Sean Hyun, Sang Hee Park•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 17

    Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hed…

  • City Residents’ Perception of Mice City Brand Orientation and Their Brand Citizenship Behavior

    Young‐joo Ahn, Young-joo Ahn et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 9

    City branding is an important strategic asset in publicizing a city's values for building a competitive global city. Brand orientation plays a vital role in understanding the identity of the city as branded by city authorities. However, successful city branding needs to be built upon consensus on the identity and core values of the city between city authorities and internal stakeholders. The engagement of internal stakeholders is an essential det…

  • A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants

    Sunghyup Sean Hyun, H Han et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 8•References: 10

    Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review…

  • Airline Travelers' Causal Attribution of Service Failure and Its Impact on Trust and Loyalty Formation

    Davoud Nikbin, Sunghyup Sean Hyun et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 6•References: 12

    This study examines airline travelers' causal attribution (stability and controllability) and its impact on trust and loyalty formation and investigates the moderating role of corporate social responsibility (CSR) in this process. Based on a literature review, theoretical relationships between stability, controllability, CSR, trust, and loyalty were derived, and the moderating effects of CSR on relationships between stability/controllability and …

  • Perceived Firm Innovativeness in Cruise Travelers’ Experience and Perceived Luxury Value

    J Hwang, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 8•References: 10

    This study examines the role of perceived firm innovativeness in forming cruise travelers’ experience and perceived luxury value. Based on a literature review, perceived firm innovativeness was expected to have positive effects on cruise travelers’ experience related to education, entertainment, esthetics, and escapism. In addition, cruise travelers’ experience was hypothesized to influence perceived luxury value. Furthermore, this study proposed…

  • Customer retention in the medical tourism industry

    Open Access•H Han, Sunghyup Sean Hyun•ARTICLE•Tourism Management•2015•Cited by: 20•References: 44

  • A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities

    Open Access•Kwang-Ho Lee, Kwang‐Ho Lee et al.•ARTICLE•Tourism Management•2015•Cited by: 6•References: 75

  • Fostering customers' pro-environmental behavior at a museum

    H Han, Sunghyup Sean Hyun•ARTICLE•Journal of Sustainable Tourism•2016•Cited by: 17•References: 6

    Understanding visitors' pro-environmental behavior is vital as sustainability is currently a critical issue in the museum industry, yet visitors' pro-environmental decision-making process has not been sufficiently investigated. This study fills this void in the extant tourism literature. While the theoretical base for comprehending the nature of museum visitors' pro-environmental behaviors is still in the introduction stage, our proposed framewor…

  • Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention

    Open Access•H Han, Sunghyup Sean Hyun•ARTICLE•International Journal of…•2017

  • Key factors maximizing art museum visitors’ satisfaction, commitment, and post-purchase intentions

    H Han, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2017•Cited by: 2•References: 6

    As there is a lack of empirical research examining art museum visitors’ post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables…

  • The role of trust and religious commitment in Islamic medical tourism

    Mohammad Iranmanesh, Sedigheh Moghavvemi et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 1•References: 11

    This study has examined the effect of trust and religiosity on Islamic medical tourists’ attitudes, and consequently, satisfaction by considering age, gender, and education as moderators. A survey was undertaken of 227 Muslim medical tourists who had been treated in Islamic hospitals in Iran, and the data were analysed using partial least squares techniques. The results showed that although trust has a significant effect on Muslim medical tourist…

  • Attitude toward luxury cruise, fantasy, and willingness to pay a price premium

    Stoica Ioana-Daniela, Kwang-Ho Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 3•References: 17

    This study applies the functional theory of attitudes in examining the structural relationships among the social-adjustive, value-expressive, hedonic, and utilitarian functions of attitudes, fantasy, and willingness to pay a premium. This study also identifies the moderating roles of sensory innovativeness and maximization in the relationships between the four functions of attitudes and fantasy. An online survey (N = 543) was conducted to collect…

  • Investigating customers’ shopping behaviors at airport duty-free shops

    H Han, Sunghyup Sean Hyun•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 1•References: 7

    This research was an empirical endeavor to better comprehend customers’ post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in develop…

  • What influences water conservation and towel reuse practices of hotel guests

    Open Access•H Han, Sunghyup Sean Hyun•ARTICLE•Tourism Management•2018•Cited by: 21•References: 65

  • Role of Internal and External Museum Environment in Increasing Visitors’ Cognitive/Affective/Healthy Experiences and Loyalty

    Open Access•H Han, Soyeun Lee et al.•ARTICLE•International Journal of…•2019

    There has not been much research on the impact of the museum environment on the formation of visitor loyalty. The purpose of this study is to discover the convoluted relationships among internal and external physical environments, involvement, knowledge value, satisfaction, and desire in forming visitor loyalty. A field survey was carried out at museums. A confirmatory factor analysis with the collected data showed that the measures used included…

  • Flight anxiety

    Amir Batouei, Mohammad Iranmanesh et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 3•References: 8

    The aims of this study were to investigate the role of airlines’ service quality and flight crew’s competence on travellers’ flight anxiety and satisfaction and to examine whether flight anxiety and satisfaction are related to travellers’ loyalty. Partial least squares analysis, with empirical data from 262 travellers, was employed to assess the proposed conceptual model. Results indicated that flight crew’s competence and service quality are sig…

  • Drivers and outcomes of Instagram Addiction

    Open Access•Saranya Ponnusamy, Mohammad Iranmanesh et al.•ARTICLE•Computers in Human Behavior•2020

  • The anchoring effect of aviation green tax for sustainable tourism, based on the nudge theory

    Haeok Liz Kim, Sunghyup Sean Hyun•ARTICLE•Journal of Sustainable Tourism•2021

    Anchors functions as a reference point for human behavior to adjust the boundaries of a plausible range of values for a question, assuming that a given anchor is greater than the boundary value for a range of plausible answers. This study tests the anchoring effect on travelers who may need to pay aviation green tax. The analyses results reveal that the anchor had a significant effect on approximately 65% of the total of 333 participants (excludi…

  • MBTI Personality Types of Korean Cabin Crew in Middle Eastern Airlines, and Their Associations with Cross-Cultural Adjustment Competency, Occupational Competency, Coping Competency, Mental Health, and…

    Open Access•Mina Song, Hyun-Jun Choi et al.•ARTICLE•International Journal of…•2021

    The purposes of this study were (1) to identify MBTI (Myers-Briggs Type Indicator) personality profiles of Korean cabin crew in Middle Eastern airlines, (2) to determine whether MBTI personality affects their cross-cultural adjustment competency, occupational competency, and coping competency, and (3) to analyze the impact of these variables on their mental health and turnover intention. Furthermore, we verified (4) the moderating effect of cabin…

  • Airline Cabin Crew Team System’s Positive Evaluation Factors and Their Impact on Personal Health and Team Potency

    Open Access•Youkyung Ko, Lee Hwaneui et al.•ARTICLE•International Journal of…•2021

    Recently, many airline companies have trialed introducing team systems to manage crew members and enhance competitiveness systematically through the efficiency of manpower operation. Cabin crew members share in a sense of unity when spending time with team members outside of work hours. Cabin crews must be able to resolve unexpected issues-fires, aircraft defects, medical emergencies, and sudden airflow changes-quickly and accurately. As unexpect…

  • Developing a Stigma Scale for the Workplace

    Open Access•Haeok Liz Kim, Sunghyup Sean Hyun•ARTICLE•International Journal of…•2021

    The purpose of this study is to develop metrics for stigma-producing factors by conducting a survey among stigma inflictors, that is, people who participate in the stigmatization of others. This study attempted to develop a stigma measurement scale for service industry workers. This study focused airline cabin crew members in accordance with a seven-step scale development procedure to derive stigma measurement variables. As a result, the stigma s…

Psychology (40 works) · Business (35 works) · Social Psychology (31 works) · Tourism (30 works) · Marketing (28 works) · Customer Service Quality and Loyalty (26 works) · Social Psychology (22 works) · Advertising (20 works) · Political science (19 works) · Consumer Behavior in Brand Consumption and Identification (17 works)

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