Negative Memories Toward Airlines
Scale Development and Validation
Bibliographic Data
| ID | 21654100 |
|---|---|
| Authors | Hyelim Ju (School of Tourism, Hanyang University Seoul South Korea), Timothy J Lee (0000-0002-2435-073X, Faculty of Hospitality and Tourism Management, Macau University of Science & Technology Macao China), Haeok Liz Kim (0000-0001-6545-0596, International Hotel Management, Kyungdong University Gosung Gangwondo South Korea), Sunghyup Sean Hyun (0000-0002-2969-9527, School of Tourism, Hanyang University Seoul South Korea, corresponding author) |
| Year | 2025 |
| Volume | 27 |
| Issue | 2 |
| Publication date | 2025-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1099-2340 • E-ISSN: 1522-1970 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/jtr.70017 |
| OpenAlex | W4409403498 |
| Language | EN |
| Citations received | 51 |
| References cited | 72 |
Most studies on airlines have focused on consumers' positive memories. However, from the consumer's perspective, negative memories have a stronger impact than positive ones on an airline's brand image, marketing strategies, and consumer behavioral intentions. This observation has prompted the need for research conducted from the perspective of consumers' negative memories and the development of a corresponding scale. Therefore, this study developed a scale to conceptualize the factors affecting negative airline memories. This study's research analysis identified six factors and 26 items encapsulating negative memories regarding airlines. These factors were influenced by cabin crew, hygiene, and safety levels (cleanliness and safety), claustrophobia, rest restrictions, technology, and negative experiences with uncertain situations (unexpected events and the physical environment)
Business · Geography · Tourism · Diverse Aspects of Tourism Research · Human-Automation Interaction and Safety · Psychology · Marketing
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| Unique citing works | 51 |
|---|---|
| Citations per year | 51 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 51 |