Hyelim Ju
Biographic Data
| ID | 9679142 |
|---|---|
| NAME | Hyelim Ju |
| GIVEN NAMES | Hyelim |
| FAMILY NAME | Ju |
| SIGNATURE | JU H |
| AFFILIATIONS | School of Tourism, Hanyang University Seoul South Korea |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Negative Memories Toward Airlines
Most studies on airlines have focused on consumers' positive memories. However, from the consumer's perspective, negative memories have a stronger impact than positive ones on an airline's brand image, marketing strategies, and consumer behavioral intentions. This observation has prompted the need for research conducted from the perspective of consumers' negative memories and the development of a corresponding scale. Therefore, this study develop…
No prominent works on this page.
Negative Memories Toward Airlines
Most studies on airlines have focused on consumers' positive memories. However, from the consumer's perspective, negative memories have a stronger impact than positive ones on an airline's brand image, marketing strategies, and consumer behavioral intentions. This observation has prompted the need for research conducted from the perspective of consumers' negative memories and the development of a corresponding scale. Therefore, this study develop…
Business (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Human-Automation Interaction and Safety (1 work) · Marketing (1 work) · Psychology (1 work) · Tourism (1 work)