Generation Z's Michelin Choices
Survey and Big Data Insights Into Thailand's Michelin‐Starred Restaurants
Bibliographic Data
| ID | 21653679 |
|---|---|
| Authors | Seieun Kim (0000-0001-6131-7456, Department of Global Hospitality Management Kyungsung University Busan Republic of Korea), Aura Lydia Riswanto (0000-0001-6240-3874, Department of Global Business Kyungsung University Busan Republic of Korea), Sonam Sherpa (0000-0003-1758-3399, Department of Global Business Kyungsung University Busan Republic of Korea), Heejung S Kim (0000-0001-5361-6368, School of Hospitality & Tourism Management Kyungsung Universtiy Busan Republic of Korea) |
| Year | 2025 |
| Volume | 27 |
| Issue | 5 |
| Publication date | 2025-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1099-2340 • E-ISSN: 1522-1970 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/jtr.70135 |
| Language | EN |
| Citations received | 1 |
| References cited | 74 |
This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and linear regression with SPSS revealed that Food Quality positively affected satisfaction, while Service and Ambiance, Value for Money, and Time Risk had negative impacts. A survey of 291 Generation Z respondents showed Food Quality ( β = 0.201, p β = 0.331, p β = 0.317, p = 0.007) positively influenced attitudes, which strongly affected visiting intentions ( β = 0.802, p
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| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |