Seieun Kim
Biographic Data
| ID | 5031396 |
|---|---|
| NAME | Seieun Kim |
| GIVEN NAMES | Seieun |
| FAMILY NAME | Kim |
| SIGNATURE | KIM S |
| AFFILIATIONS | Department of Global Hospitality Management Kyungsung University Busan Republic of Korea |
| ORCID | 0000-0001-6131-7456 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
A Comparison Study on Indonesia and South Korea Market in Purchasing Intention of Online Travel Agent
The use of Online Travel Agencies for flight and hotel booking is becoming more widely used and will be frequently utilized in the near future. However, at the current moment, the study of purchasing intention of OTAs is not widely investigated with various variables. This study will fill the theoretical and managerial gap as the uses of perceived benefit, perceived risk, online persuasion, and human sense all play a role in the customer attitude…
Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis
The global café industry has expanded rapidly, intensifying competition and underscoring the need to understand how menu design influences consumer behavior. This study investigates how different menu formats affect visual attention, consumption vision, and attitude toward menu items. A mixed‐method approach was employed, combining quantitative eye‐tracking experiments using the Tobii Pro Spectrum with a post‐experiment survey of 35 participants …
Generation Z's Michelin Choices
This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and linear regression with SPSS revealed that Food Quality positively affected satisfaction, while Service a…
No prominent works on this page.
A Comparison Study on Indonesia and South Korea Market in Purchasing Intention of Online Travel Agent
The use of Online Travel Agencies for flight and hotel booking is becoming more widely used and will be frequently utilized in the near future. However, at the current moment, the study of purchasing intention of OTAs is not widely investigated with various variables. This study will fill the theoretical and managerial gap as the uses of perceived benefit, perceived risk, online persuasion, and human sense all play a role in the customer attitude…
Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis
The global café industry has expanded rapidly, intensifying competition and underscoring the need to understand how menu design influences consumer behavior. This study investigates how different menu formats affect visual attention, consumption vision, and attitude toward menu items. A mixed‐method approach was employed, combining quantitative eye‐tracking experiments using the Tobii Pro Spectrum with a post‐experiment survey of 35 participants …
Generation Z's Michelin Choices
This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and linear regression with SPSS revealed that Food Quality positively affected satisfaction, while Service a…
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
Culinary Culture and Tourism (2 works) · Advertising (1 work) · Business (1 work) · Color perception and design (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Eye tracking (1 work)