Sonam Sherpa
Biographic Data
| ID | 4411117 |
|---|---|
| NAME | Sonam Sherpa |
| GIVEN NAMES | Sonam |
| FAMILY NAME | Sherpa |
| SIGNATURE | SHERPA S |
| AFFILIATIONS | Department of Global Business Kyungsung University Busan Republic of Korea |
| ORCID | 0000-0003-1758-3399 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis
The global café industry has expanded rapidly, intensifying competition and underscoring the need to understand how menu design influences consumer behavior. This study investigates how different menu formats affect visual attention, consumption vision, and attitude toward menu items. A mixed‐method approach was employed, combining quantitative eye‐tracking experiments using the Tobii Pro Spectrum with a post‐experiment survey of 35 participants …
Generation Z's Michelin Choices
This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and linear regression with SPSS revealed that Food Quality positively affected satisfaction, while Service a…
Impacts of farming advisory videos hinge on the goals of extension actors that share them
This study examined how and why extension workers shared farming videos with farmers, revealing divergent appropriation patterns and their implications for digitization in agriculture. 294 extension workers in Bihar (India) were asked to circulate three wheat agronomy videos with farmers. Extension workers’ circulation of these videos was observed using link tracking, phone surveys, and follow-up interviews. Results were analyzed using a novel an…
No prominent works on this page.
Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis
The global café industry has expanded rapidly, intensifying competition and underscoring the need to understand how menu design influences consumer behavior. This study investigates how different menu formats affect visual attention, consumption vision, and attitude toward menu items. A mixed‐method approach was employed, combining quantitative eye‐tracking experiments using the Tobii Pro Spectrum with a post‐experiment survey of 35 participants …
Generation Z's Michelin Choices
This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and linear regression with SPSS revealed that Food Quality positively affected satisfaction, while Service a…
Impacts of farming advisory videos hinge on the goals of extension actors that share them
This study examined how and why extension workers shared farming videos with farmers, revealing divergent appropriation patterns and their implications for digitization in agriculture. 294 extension workers in Bihar (India) were asked to circulate three wheat agronomy videos with farmers. Extension workers’ circulation of these videos was observed using link tracking, phone surveys, and follow-up interviews. Results were analyzed using a novel an…
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
Culinary Culture and Tourism (2 works) · Color perception and design (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Eye tracking (1 work) · Health belief model (1 work) · Icon (1 work) · Just-world hypothesis (1 work) · Nutrition, Health and Food Behavior (1 work)