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Experiential co-branding and revisit intention

An extension experience economy and consumer value theory

Bibliographic Data

ID17748005
AuthorsJinok Susanna Kim (0000-0002-1773-5893, Macau University of Science and Technology), Juanye Wang (Macau University of Science and Technology), Timothy J Lee (0000-0002-2435-073X, Macau University of Science and Technology, corresponding author)
Year2026
Pages1-9
Publication date2026-01-08
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13683500.2025.2612075
OpenAlexW7119524040
LanguageEN
References cited22

Consumer behaviour · Experience economy · Experiential learning · Tourism · Cognitive and psychological constructs research · Consumer Behavior in Brand Consumption and Identification · Service and Product Innovation

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Highly citedNo

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