Assumpció Huertas
Biographic Data
| ID | 3441109 |
|---|---|
| NAME | Assumpció Huertas |
| GIVEN NAMES | Assumpció |
| FAMILY NAME | Huertas |
| SIGNATURE | HUERTAS A |
| AFFILIATIONS | Universitat Rovira i Virgili |
| ORCID | 0000-0001-6684-4220 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Analysing social media climate change discourses by coastal destinations
This study investigates social media climate change communication by Spanish coastal destinations on Twitter/X, analysing the communication themes (causes, impacts, adaptation, and mitigation) and contrasting strategies between destinations. Using a systematic methodology, tweets from January 2018 to February 2022 were collected and processed for extracting climate change-related content. The analysis highlighted a significant focus on mitigation…
Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour
Resilience communication is a fundamental tool for destinations to improve their image and recover after a crisis. Social media are also important tools for tourism communication and for creating tourist experiences and destination image. Therefore, social media are key tools for crisis communication. Based on a series of hypotheses, this paper proposes a conceptual model of crisis communication management that responds to the need to establish a…
Do tourists seek the same information at destinations? Analysis of digital tourist information searches according to different types of tourists
The study analyses the searches for digital tourist information that different types of tourists, with different characteristics and connectivity preferences, make at destinations on the main topics they may require, allowing to know which digital sources they use, but also at what moment and in what situation. The study was based on an online survey that asked users about searches for tourist information they made at the destination during their…
Analysis of the attributes of smart tourism technologies in destination chatbots that influence tourist satisfaction
Chatbots are an emerging technology that is disrupting the tourism industry. Despite their implementation in companies and at destinations, there is little research that evaluates chatbots’ smart tourism technologies (STTs) attributes and their influence on tourist satisfaction. This study seeks to examine the relationship between informativeness, empathy, accessibility, interactivity and chatbot user satisfaction. The research was based on an ex…
Post-Covid-19 Tourists’ Preferences, Attitudes and Travel Expectations
Expectations about a destination influence the tourist experience during the travel process stages. In the post-COVID-19 normalcy, people are adjusting their priorities and social values. Therefore, it becomes crucial to identify tourists' expectations before traveling. The objectives of this research were: (a) identify the preferences of tourists; (b) establish the attitudes of tourists; and (c) determine the expectations of tourists for post-CO…
El empoderamiento de los turistas
Esta investigación analiza el fenómeno de los bloggers, en tanto que influencers, en el sector turístico español. El objetivo principal de este estudio es analizar su incorporación en las políticas de comunicación de una muestra de destinos turísticos y, el potencial comunicativo y relacional que sus perfiles en redes sociales ofrecen a dichos destinos. Para ello se propone una combinación de métodos cuantitativos (análisis de contenido cuantitat…
Influence of accessibility (open and toll-based) of scholarly publications on retractions
Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas
Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo …
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
How tourism deals with terrorism from a public relations perspective
The aim of this article is to verify how the Destination Management Organizations of Barcelona and Cambrils managed their crisis communication following the attacks of August 2017 via their Twitter platforms. To do so, an analysis template was created from the field of public relations and a content analysis was performed on the tweets published on the official accounts of these organizations during one month after the terrorist attacks. The resu…
Trending topics and key issues in Public Relations
The power of photographs in the communication and public relations of tourist destinations and their brands through Facebook and Flickr
Social media, which are important tools of public relations, have revolutionized the communication of tourist destinations. Photographs are one of the elements that communications managers of destinations can use to communicate their brands. But how are these photographs used via social media? The results of this study show a more frequent use of photos on Facebook, whereas the use of photo-sharing sites such as Flickr is still not very widesprea…
Advancing the study of place brands, tourism and reputation management
This editorial provides an introduction to this special issue on tourism, place brands and reputation management. It explains the themes addressed in the following collection of articles and briefly locates the emerging field of place brand studies and identifies its origins in the place promotion literature. The issue is conceived as a kind of open-ended exchange of ideas between scholars interested in tourism, place brands and cultural and comm…
Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in …
Advancing the study of place brands, tourism and reputation management
This editorial provides an introduction to this special issue on tourism, place brands and reputation management. It explains the themes addressed in the following collection of articles and briefly locates the emerging field of place brand studies and identifies its origins in the place promotion literature. The issue is conceived as a kind of open-ended exchange of ideas between scholars interested in tourism, place brands and cultural and comm…
Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in …
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in …
Advancing the study of place brands, tourism and reputation management
This editorial provides an introduction to this special issue on tourism, place brands and reputation management. It explains the themes addressed in the following collection of articles and briefly locates the emerging field of place brand studies and identifies its origins in the place promotion literature. The issue is conceived as a kind of open-ended exchange of ideas between scholars interested in tourism, place brands and cultural and comm…
Trending topics and key issues in Public Relations
The power of photographs in the communication and public relations of tourist destinations and their brands through Facebook and Flickr
Social media, which are important tools of public relations, have revolutionized the communication of tourist destinations. Photographs are one of the elements that communications managers of destinations can use to communicate their brands. But how are these photographs used via social media? The results of this study show a more frequent use of photos on Facebook, whereas the use of photo-sharing sites such as Flickr is still not very widesprea…
How tourism deals with terrorism from a public relations perspective
The aim of this article is to verify how the Destination Management Organizations of Barcelona and Cambrils managed their crisis communication following the attacks of August 2017 via their Twitter platforms. To do so, an analysis template was created from the field of public relations and a content analysis was performed on the tweets published on the official accounts of these organizations during one month after the terrorist attacks. The resu…
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
El empoderamiento de los turistas
Esta investigación analiza el fenómeno de los bloggers, en tanto que influencers, en el sector turístico español. El objetivo principal de este estudio es analizar su incorporación en las políticas de comunicación de una muestra de destinos turísticos y, el potencial comunicativo y relacional que sus perfiles en redes sociales ofrecen a dichos destinos. Para ello se propone una combinación de métodos cuantitativos (análisis de contenido cuantitat…
Influence of accessibility (open and toll-based) of scholarly publications on retractions
Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas
Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo …
Do tourists seek the same information at destinations? Analysis of digital tourist information searches according to different types of tourists
The study analyses the searches for digital tourist information that different types of tourists, with different characteristics and connectivity preferences, make at destinations on the main topics they may require, allowing to know which digital sources they use, but also at what moment and in what situation. The study was based on an online survey that asked users about searches for tourist information they made at the destination during their…
Analysis of the attributes of smart tourism technologies in destination chatbots that influence tourist satisfaction
Chatbots are an emerging technology that is disrupting the tourism industry. Despite their implementation in companies and at destinations, there is little research that evaluates chatbots’ smart tourism technologies (STTs) attributes and their influence on tourist satisfaction. This study seeks to examine the relationship between informativeness, empathy, accessibility, interactivity and chatbot user satisfaction. The research was based on an ex…
Post-Covid-19 Tourists’ Preferences, Attitudes and Travel Expectations
Expectations about a destination influence the tourist experience during the travel process stages. In the post-COVID-19 normalcy, people are adjusting their priorities and social values. Therefore, it becomes crucial to identify tourists' expectations before traveling. The objectives of this research were: (a) identify the preferences of tourists; (b) establish the attitudes of tourists; and (c) determine the expectations of tourists for post-CO…
Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour
Resilience communication is a fundamental tool for destinations to improve their image and recover after a crisis. Social media are also important tools for tourism communication and for creating tourist experiences and destination image. Therefore, social media are key tools for crisis communication. Based on a series of hypotheses, this paper proposes a conceptual model of crisis communication management that responds to the need to establish a…
Analysing social media climate change discourses by coastal destinations
This study investigates social media climate change communication by Spanish coastal destinations on Twitter/X, analysing the communication themes (causes, impacts, adaptation, and mitigation) and contrasting strategies between destinations. Using a systematic methodology, tweets from January 2018 to February 2022 were collected and processed for extracting climate change-related content. The analysis highlighted a significant focus on mitigation…
Political science (12 works) · Digital Marketing and Social Media (11 works) · Business (10 works) · Tourism (9 works) · Computer Science (8 works) · Geography (7 works) · Advertising (6 works) · Diverse Aspects of Tourism Research (6 works) · Art (5 works) · Destinations (5 works)