Advancing the study of place brands, tourism and reputation management

Bibliographic Data

ID12928268
AuthorsNigel Morgan (0000-0002-4804-4972, University of Wales Institute Cardiff, corresponding author), Assumpció Huertas (0000-0001-6684-4220, Universitat Rovira i Virgili)
Year2011
Volume3
Issue2
Pages149-158
Publication date2011-07-27
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCatalan Journal of Communication & Cultural Studies (JOURNAL)
Journal identifiersISSN: 1757-1898 • E-ISSN: 1757-1901
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/cjcs.3.2.149_2
OpenAlexW1967571526
LanguageEN
Citations received4

This editorial provides an introduction to this special issue on tourism, place brands and reputation management. It explains the themes addressed in the following collection of articles and briefly locates the emerging field of place brand studies and identifies its origins in the place promotion literature. The issue is conceived as a kind of open-ended exchange of ideas between scholars interested in tourism, place brands and cultural and communication studies in their widest sense, with the central focus being the further conceptualization and practical understanding of the nature of place brands. The second part of the editorial briefly introduces each of the following articles that attempt to make progress in engaging with some of these important issues

Business · Conceptualization · Field (mathematics · Political science · Promotion (chess · Public relations · Reputation · Reputation management · Social science · Sociology · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing

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