Derina Holtzhausen
Biographic Data
| ID | 3442819 |
|---|---|
| NAME | Derina Holtzhausen |
| GIVEN NAMES | Derina |
| FAMILY NAME | Holtzhausen |
| SIGNATURE | HOLTZHAUSEN D |
| AFFILIATIONS | Oklahoma State University |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 246 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 3 |
Datafication
Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their value systems and cultural references onto the data. It links Big Data and strategic communication through the segmentation devices and strategies both use a…
Public Relations As Activism
Preface Chapter 1 Postmodernity, Postmodernism, and Public Relations Chapter 2 Postmodern Ethics as a Foundation for Public Relations Activism Chapter 3 A Postmodern View of Public Relations History Chapter 4 Power and the Public Relations Function Chapter 5 Public Relations and the Postmodern Turn in Organization Theory Chapter 6 Public Relations Knowledge and Research in Postmodernity Chapter 7 Activism as the Postmodern Agency of Public Relati…
Strategic Directions Revisited
Toward a Roles Theory for Strategic Communication
The aim of this study was to promote theory building in strategic communication by testing and measuring public relations roles theory through an online survey among a population of 782 South African advertising, public relations, and government practitioners. Eight of the roles were previously tested in public relations research, and a ninth, the role of strategist, was conceptualized for this study based on the work of Steyn (2002 Steyn, B. 200…
The Status of Strategic Communication Practice in 48 Countries
This special issue of the International Journal of Strategic Communication came about quite serendipitously. The research presented in the three articles was initiated independent of each other and the papers were reviewed and presented at different conferences. When the two editors of the journal one day informally shared the results of their research, they realized that, collectively, they had data on communication practice from 48 countries on…
Organizational Structures and Their Relationship with Communication Management Practices
This study contributes to current theory-driven research in strategic communication by expanding our understanding of organizational—or meso-level—variables important to public relations practice. Meso-level refers to the organizational level of public relations practice and focuses on the skills and knowledge of public relations practitioners, their role in management, their reporting lines, and the organization of the public relations function …
How Far We've Come
Strategic Directions for New Journal
Strategic Directions for New Journal." INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION, 1(1), pp. 1–2
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
Resistance From the Margins
A postmodern view of public relations practice holds that practitioners will act as organizational activists. This article examines the discourse of 16 public relations practitioners to determine whether they exhibited postmodern behavior that translates into organizational activism. Practitioners displayed organizational activism through situational ethical decision making, a desire for change, the use of biopower to resist dominant power, a con…
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
Datafication
Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their value systems and cultural references onto the data. It links Big Data and strategic communication through the segmentation devices and strategies both use a…
Organizational Structures and Their Relationship with Communication Management Practices
This study contributes to current theory-driven research in strategic communication by expanding our understanding of organizational—or meso-level—variables important to public relations practice. Meso-level refers to the organizational level of public relations practice and focuses on the skills and knowledge of public relations practitioners, their role in management, their reporting lines, and the organization of the public relations function …
The Status of Strategic Communication Practice in 48 Countries
This special issue of the International Journal of Strategic Communication came about quite serendipitously. The research presented in the three articles was initiated independent of each other and the papers were reviewed and presented at different conferences. When the two editors of the journal one day informally shared the results of their research, they realized that, collectively, they had data on communication practice from 48 countries on…
Resistance From the Margins
A postmodern view of public relations practice holds that practitioners will act as organizational activists. This article examines the discourse of 16 public relations practitioners to determine whether they exhibited postmodern behavior that translates into organizational activism. Practitioners displayed organizational activism through situational ethical decision making, a desire for change, the use of biopower to resist dominant power, a con…
Strategic Directions for New Journal
Strategic Directions for New Journal." INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION, 1(1), pp. 1–2
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
How Far We've Come
Toward a Roles Theory for Strategic Communication
The aim of this study was to promote theory building in strategic communication by testing and measuring public relations roles theory through an online survey among a population of 782 South African advertising, public relations, and government practitioners. Eight of the roles were previously tested in public relations research, and a ninth, the role of strategist, was conceptualized for this study based on the work of Steyn (2002 Steyn, B. 200…
The Status of Strategic Communication Practice in 48 Countries
This special issue of the International Journal of Strategic Communication came about quite serendipitously. The research presented in the three articles was initiated independent of each other and the papers were reviewed and presented at different conferences. When the two editors of the journal one day informally shared the results of their research, they realized that, collectively, they had data on communication practice from 48 countries on…
Organizational Structures and Their Relationship with Communication Management Practices
This study contributes to current theory-driven research in strategic communication by expanding our understanding of organizational—or meso-level—variables important to public relations practice. Meso-level refers to the organizational level of public relations practice and focuses on the skills and knowledge of public relations practitioners, their role in management, their reporting lines, and the organization of the public relations function …
Strategic Directions Revisited
Public Relations As Activism
Preface Chapter 1 Postmodernity, Postmodernism, and Public Relations Chapter 2 Postmodern Ethics as a Foundation for Public Relations Activism Chapter 3 A Postmodern View of Public Relations History Chapter 4 Power and the Public Relations Function Chapter 5 Public Relations and the Postmodern Turn in Organization Theory Chapter 6 Public Relations Knowledge and Research in Postmodernity Chapter 7 Activism as the Postmodern Agency of Public Relati…
Datafication
Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their value systems and cultural references onto the data. It links Big Data and strategic communication through the segmentation devices and strategies both use a…
Political science (9 works) · Public relations (6 works) · Public Relations and Crisis Communication (6 works) · Sociology (6 works) · Strategic Communication (5 works) · Law (4 works) · Law (3 works) · Organizational communication (3 works) · Psychology (3 works) · Social science (3 works)