Jorge Pelegrín Borondo
Biographic Data
| ID | 3463885 |
|---|---|
| NAME | Jorge Pelegrín Borondo |
| GIVEN NAMES | Jorge Pelegrín |
| FAMILY NAME | Borondo |
| SIGNATURE | BORONDO J P |
| AFFILIATIONS | Universidad de La Rioja |
| ORCID | 0000-0003-2720-1788 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Drivers and necessary conditions of human robot collaboration acceptance in the Industry 5.0 setting
A key distinctive characteristic of Industry 5.0 with respect to Industry 4.0 is the redefinition of the use of robots in industry, where technologies like cobots enable a collaborative use in the workplace. The robot goes from being an isolated tool in the production process to a kind of workmate. This is known as human-robot collaboration (HRC). This paper analyzes the acceptance of this type of technology with a sample of 126 industrial worker…
Consumer acceptance of robotic surgeons in health services
Over the course of the preceding half-century, specific advancements in robotic technologies have been assimilated into the continuum of human life in a seamless manner, demonstrating the profound impact of robotics on society. Nevertheless, the actual consumer response to service robots remains a subject of ongoing research, with scant attention paid to it thus far. This study focuses on the potential factors influencing the acceptance of robots…
The mobile-assisted showroomer’s dilemma
Intensive in-store use of smartphones has driven ethically questionable behaviors with significant economic repercussions for the survival of brick-and-mortar retailers. The mobile-assisted showroomer’s dilemma refers to the dilemma such shoppers experience at the moment of decision in a brick-and-mortar store, when they are holding an item in their hands, check their phone, and hesitate between buying it (a) at the physical store (loyal behavior…
Mobile-assisted showrooming behavior and the (r)evolution of retail
The intensive use of smartphones at physical stores has given rise to an increasingly common behavior among omnichannel consumers known as mobile-assisted showrooming (MAS). One of the technologies with the greatest capacity to engage MAS consumers at brick-and-mortar stores is mobile augmented reality (MAR). Studying this combination of customer technology (smartphone) and store technology (MAR) is thus key to reviving physical retail. In this c…
The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
The smartphone
While the importance of smartphones in tourists’ purchases has been demonstrated, almost no research has modelled tourists’ use of smartphones to make on-site purchases. The present study, with a sample of 986 tourists, explains tourist intention to use smartphones to make purchases in stores at their destinations through a new application of the CAN (cognitive-affective-normative) model. An additional contribution of the study is that a simplifi…
Ethical Attitudes toward Covid-19 Passports
A so-called COVID-19 passport or Immunity passport (IP) has been proposed to facilitate the mobility of individuals while the SARS-CoV-2 pandemic persists. A COVID-19 passport can play a key role in the control of the pandemic, specifically in areas with a high density of population, and the help of smart city technology could be very useful to successfully implement IPs. This research studies the impact of ethical judgments on user attitudes tow…
The influence of ethical judgements on acceptance and non-acceptance of wearables and insideables
The rise of intelligent technological devices (ITDs)—wearables and insideables—provides the possibility of enhancing human capabilities and skills. This study contributes to the literature on the impact of ethical judgements on the acceptance of ITDs by using a multidimensional ethical scale (MES) proposed by Shwayer and Sennetti. The novelty of this study resides in using fuzzy set qualitative comparative analysis (fsQCA) instead of correlationa…
Developing new “Professionals”
From a science fiction to reality
This study deals with young people's attitudes towards and social acceptance of "cyborg technology" including wearables and insideables (or implantable devices) to enhance human ability in Japan as part of the international research project on cyborg ethics, taking Japanese socio-cultural characteristics surrounding cyborg technology into consideration. Those subjects were investigated through questionnaire surveys of Japanese university students…
The influence of ethical judgements on acceptance and non-acceptance of wearables and insideables
The rise of intelligent technological devices (ITDs)—wearables and insideables—provides the possibility of enhancing human capabilities and skills. This study contributes to the literature on the impact of ethical judgements on the acceptance of ITDs by using a multidimensional ethical scale (MES) proposed by Shwayer and Sennetti. The novelty of this study resides in using fuzzy set qualitative comparative analysis (fsQCA) instead of correlationa…
From a science fiction to reality
This study deals with young people's attitudes towards and social acceptance of "cyborg technology" including wearables and insideables (or implantable devices) to enhance human ability in Japan as part of the international research project on cyborg ethics, taking Japanese socio-cultural characteristics surrounding cyborg technology into consideration. Those subjects were investigated through questionnaire surveys of Japanese university students…
Developing new “Professionals”
The smartphone
While the importance of smartphones in tourists’ purchases has been demonstrated, almost no research has modelled tourists’ use of smartphones to make on-site purchases. The present study, with a sample of 986 tourists, explains tourist intention to use smartphones to make purchases in stores at their destinations through a new application of the CAN (cognitive-affective-normative) model. An additional contribution of the study is that a simplifi…
Ethical Attitudes toward Covid-19 Passports
A so-called COVID-19 passport or Immunity passport (IP) has been proposed to facilitate the mobility of individuals while the SARS-CoV-2 pandemic persists. A COVID-19 passport can play a key role in the control of the pandemic, specifically in areas with a high density of population, and the help of smart city technology could be very useful to successfully implement IPs. This research studies the impact of ethical judgments on user attitudes tow…
The influence of ethical judgements on acceptance and non-acceptance of wearables and insideables
The rise of intelligent technological devices (ITDs)—wearables and insideables—provides the possibility of enhancing human capabilities and skills. This study contributes to the literature on the impact of ethical judgements on the acceptance of ITDs by using a multidimensional ethical scale (MES) proposed by Shwayer and Sennetti. The novelty of this study resides in using fuzzy set qualitative comparative analysis (fsQCA) instead of correlationa…
The mobile-assisted showroomer’s dilemma
Intensive in-store use of smartphones has driven ethically questionable behaviors with significant economic repercussions for the survival of brick-and-mortar retailers. The mobile-assisted showroomer’s dilemma refers to the dilemma such shoppers experience at the moment of decision in a brick-and-mortar store, when they are holding an item in their hands, check their phone, and hesitate between buying it (a) at the physical store (loyal behavior…
Mobile-assisted showrooming behavior and the (r)evolution of retail
The intensive use of smartphones at physical stores has given rise to an increasingly common behavior among omnichannel consumers known as mobile-assisted showrooming (MAS). One of the technologies with the greatest capacity to engage MAS consumers at brick-and-mortar stores is mobile augmented reality (MAR). Studying this combination of customer technology (smartphone) and store technology (MAR) is thus key to reviving physical retail. In this c…
The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
Consumer acceptance of robotic surgeons in health services
Over the course of the preceding half-century, specific advancements in robotic technologies have been assimilated into the continuum of human life in a seamless manner, demonstrating the profound impact of robotics on society. Nevertheless, the actual consumer response to service robots remains a subject of ongoing research, with scant attention paid to it thus far. This study focuses on the potential factors influencing the acceptance of robots…
Drivers and necessary conditions of human robot collaboration acceptance in the Industry 5.0 setting
A key distinctive characteristic of Industry 5.0 with respect to Industry 4.0 is the redefinition of the use of robots in industry, where technologies like cobots enable a collaborative use in the workplace. The robot goes from being an isolated tool in the production process to a kind of workmate. This is known as human-robot collaboration (HRC). This paper analyzes the acceptance of this type of technology with a sample of 126 industrial worker…
Psychology (8 works) · Social Psychology (8 works) · Computer Science (6 works) · Political science (6 works) · Business (4 works) · Marketing (4 works) · Advertising (3 works) · Digital Marketing and Social Media (3 works) · Ethical egoism (3 works) · Expectancy theory (3 works)