Jeffrey W Kassing
Biographic Data
| ID | 346671 |
|---|---|
| NAME | Jeffrey W Kassing |
| GIVEN NAMES | Jeffrey W |
| FAMILY NAME | Kassing |
| SIGNATURE | KASSING J W |
| AFFILIATIONS | Arizona State University |
| ORCID | 0000-0002-4634-3426 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Politics and Sports Documentaries
This case study explored how football and politics intertwined within the Paramount+ docuseries Football Must Go On . The award-winning docuseries chronicled Ukrainian football club Shakhtar Donetsk’s participation in the 2022–23 Champions League against the backdrop of Russia’s full-scale invasion of the country. The framing analysis conducted indicates that the docuseries effectively illustrated how the football club became emblematic of Ukrain…
Reversing the Flow
There has been significant research into how migration corridors and flows have shaped football today, with specific consideration of athletes from the global south moving to domestic clubs and leagues in the global north, particularly Europe. Such processes have allowed players to overcome socioeconomic adversities and build their skills and experience, contributing greatly to building their career profiles. However, such flows often have exacer…
Sport Mediatization, Connected Fans, and Playfulness
In consideration of sport mediatization, mobile media, and fandom, this work introduces and outlines the phenomenon of parasocial pretend play. This is achieved by examining the popular television show Ted Lasso , which chronicles the activities surrounding fictional English football club AFC Richmond. Viewer involvement with the show, parasocial interaction with its characters, and social media use by connected fans combine to facilitate this ne…
Coach Lasso and the embodiment of American exceptionalism
This study considers the campaign of American broadcast network NBC to cultivate a US-based audience for the English Premier League (EPL) after purchasing broadcast rights in 2013. This involved the creation and introduction of a fictional character, American football coach Ted Lasso, who initially came to England to manage a soccer team and later to provide broadcast commentary. A series of videos chronicling the coach’s antics, soccer and cultu…
Overcoming American exceptionalism and media antipathy via the digital pitch
This study explored if the FIFA video game influenced attitudes about and affinity for soccer. In the US soccer has been construed as a foreign sport played by immigrants and has suffered from media antipathy – failing to gain traction against home-grown sports like basketball, (American) football, and baseball. The FIFA video game, the most popular sports video game in the world, however may be changing the perception of soccer in the US. To tes…
Messi hanging laundry at the Bernabéu
Paradox and the gift of an indestructible ball
The One World Futbol Project produces and sells an ultra-durable soccer ball that can be used in the harshest of environments. This case study provides a close examination of how the organization addresses paradox specifically within the context of sport-related interventions in underserved communities. The organization confronts the existing paradoxes of equipping and promoting soccer as the global game. But also contends with two paradoxes it i…
Playing in the New Media Game or Riding the Virtual Bench
This essay explores a set of new media user trends that are (re)shaping fan-athlete interaction through (para)social connections. Acting as bonding agents, the trends considered either contribute to or detract from membership in the community of sport. Accordingly, social leveling practices, invitational uses, and bridging functions serve to connect people within the community of sport, whereas policing, maladaptive parasocial interaction, and hy…
Introduction to “Mapping the Terrain”
In this introduction to a Communication and Sport special issue on “Mapping the Terrain: Shaping the Landscape of Communication and Sport Scholarship,” guest editors Michael Butterworth and Jeffrey Kassing situate the need for broadening research on communication and sport beyond media studies and media-centric analysis to be inclusive of the breadth of lenses and concerns seen in communication studies. It is noted that this special issue feature…
Contradicting Coach or Grumbling to Teammates
The purpose of this study was to examine dissent expressed by athletes. Seventy-three former high school or college athletes from a variety of sports completed an online survey. Results indicated that athlete status and coaches’ openness to feedback associated with upward dissent expressed to coaches. And that for high school coaches a lack of openness to athlete feedback and less time spent in a starting role associated with lateral dissent expr…
Development and Validation of the Environmental Communication Scale
Although environmental communication has grown considerably over the past several decades, no assessment tool exists to measure the degree to which people actually engage in environmental communication. To redress this matter, we developed the Environmental Communication Scale (ECS). The ECS is a 20-item measure that assesses environmental communication along three dimensions: practicing, dismissing, and confirming. Practicing and dismissing envi…
Fan–Athlete Interaction and Twitter Tweeting Through the Giro
The Making of an Epic (American) Hero Fighting for Justice
This article considers how American cyclist Floyd Landis is commodified, or produced and reproduced (hereafter "re/produced"), for consumption through the multiple texts of his mediated campaign to fight doping allegations, a campaign that emphasized digital media. Critical discourse analysis revealed several intertextually related narratives deployed for consumption by fans and supporters, narratives that commodified Landis in a variety of compl…
Dissent in Organizations
Employee dissent occurs when employees express their disagreement or contradictory opinions about workplace policies and practices to various audiences. The most notable and obvious cases of dissent occur when employees engage in whistleblowing by dissenting to industry regulatory bodies, the media, or both. However, not all employees feel the need to voice their concerns in this manner. Rather, employees often express their dissent within organi…
Playing in the New Media Game or Riding the Virtual Bench
This essay explores a set of new media user trends that are (re)shaping fan-athlete interaction through (para)social connections. Acting as bonding agents, the trends considered either contribute to or detract from membership in the community of sport. Accordingly, social leveling practices, invitational uses, and bridging functions serve to connect people within the community of sport, whereas policing, maladaptive parasocial interaction, and hy…
The Making of an Epic (American) Hero Fighting for Justice
This article considers how American cyclist Floyd Landis is commodified, or produced and reproduced (hereafter "re/produced"), for consumption through the multiple texts of his mediated campaign to fight doping allegations, a campaign that emphasized digital media. Critical discourse analysis revealed several intertextually related narratives deployed for consumption by fans and supporters, narratives that commodified Landis in a variety of compl…
Coach Lasso and the embodiment of American exceptionalism
This study considers the campaign of American broadcast network NBC to cultivate a US-based audience for the English Premier League (EPL) after purchasing broadcast rights in 2013. This involved the creation and introduction of a fictional character, American football coach Ted Lasso, who initially came to England to manage a soccer team and later to provide broadcast commentary. A series of videos chronicling the coach’s antics, soccer and cultu…
Contradicting Coach or Grumbling to Teammates
The purpose of this study was to examine dissent expressed by athletes. Seventy-three former high school or college athletes from a variety of sports completed an online survey. Results indicated that athlete status and coaches’ openness to feedback associated with upward dissent expressed to coaches. And that for high school coaches a lack of openness to athlete feedback and less time spent in a starting role associated with lateral dissent expr…
Dissent in Organizations
Employee dissent occurs when employees express their disagreement or contradictory opinions about workplace policies and practices to various audiences. The most notable and obvious cases of dissent occur when employees engage in whistleblowing by dissenting to industry regulatory bodies, the media, or both. However, not all employees feel the need to voice their concerns in this manner. Rather, employees often express their dissent within organi…
Development and Validation of the Environmental Communication Scale
Although environmental communication has grown considerably over the past several decades, no assessment tool exists to measure the degree to which people actually engage in environmental communication. To redress this matter, we developed the Environmental Communication Scale (ECS). The ECS is a 20-item measure that assesses environmental communication along three dimensions: practicing, dismissing, and confirming. Practicing and dismissing envi…
Fan–Athlete Interaction and Twitter Tweeting Through the Giro
The Making of an Epic (American) Hero Fighting for Justice
This article considers how American cyclist Floyd Landis is commodified, or produced and reproduced (hereafter "re/produced"), for consumption through the multiple texts of his mediated campaign to fight doping allegations, a campaign that emphasized digital media. Critical discourse analysis revealed several intertextually related narratives deployed for consumption by fans and supporters, narratives that commodified Landis in a variety of compl…
Contradicting Coach or Grumbling to Teammates
The purpose of this study was to examine dissent expressed by athletes. Seventy-three former high school or college athletes from a variety of sports completed an online survey. Results indicated that athlete status and coaches’ openness to feedback associated with upward dissent expressed to coaches. And that for high school coaches a lack of openness to athlete feedback and less time spent in a starting role associated with lateral dissent expr…
Introduction to “Mapping the Terrain”
In this introduction to a Communication and Sport special issue on “Mapping the Terrain: Shaping the Landscape of Communication and Sport Scholarship,” guest editors Michael Butterworth and Jeffrey Kassing situate the need for broadening research on communication and sport beyond media studies and media-centric analysis to be inclusive of the breadth of lenses and concerns seen in communication studies. It is noted that this special issue feature…
Playing in the New Media Game or Riding the Virtual Bench
This essay explores a set of new media user trends that are (re)shaping fan-athlete interaction through (para)social connections. Acting as bonding agents, the trends considered either contribute to or detract from membership in the community of sport. Accordingly, social leveling practices, invitational uses, and bridging functions serve to connect people within the community of sport, whereas policing, maladaptive parasocial interaction, and hy…
Paradox and the gift of an indestructible ball
The One World Futbol Project produces and sells an ultra-durable soccer ball that can be used in the harshest of environments. This case study provides a close examination of how the organization addresses paradox specifically within the context of sport-related interventions in underserved communities. The organization confronts the existing paradoxes of equipping and promoting soccer as the global game. But also contends with two paradoxes it i…
Messi hanging laundry at the Bernabéu
Overcoming American exceptionalism and media antipathy via the digital pitch
This study explored if the FIFA video game influenced attitudes about and affinity for soccer. In the US soccer has been construed as a foreign sport played by immigrants and has suffered from media antipathy – failing to gain traction against home-grown sports like basketball, (American) football, and baseball. The FIFA video game, the most popular sports video game in the world, however may be changing the perception of soccer in the US. To tes…
Coach Lasso and the embodiment of American exceptionalism
This study considers the campaign of American broadcast network NBC to cultivate a US-based audience for the English Premier League (EPL) after purchasing broadcast rights in 2013. This involved the creation and introduction of a fictional character, American football coach Ted Lasso, who initially came to England to manage a soccer team and later to provide broadcast commentary. A series of videos chronicling the coach’s antics, soccer and cultu…
Sport Mediatization, Connected Fans, and Playfulness
In consideration of sport mediatization, mobile media, and fandom, this work introduces and outlines the phenomenon of parasocial pretend play. This is achieved by examining the popular television show Ted Lasso , which chronicles the activities surrounding fictional English football club AFC Richmond. Viewer involvement with the show, parasocial interaction with its characters, and social media use by connected fans combine to facilitate this ne…
Politics and Sports Documentaries
This case study explored how football and politics intertwined within the Paramount+ docuseries Football Must Go On . The award-winning docuseries chronicled Ukrainian football club Shakhtar Donetsk’s participation in the 2022–23 Champions League against the backdrop of Russia’s full-scale invasion of the country. The framing analysis conducted indicates that the docuseries effectively illustrated how the football club became emblematic of Ukrain…
Reversing the Flow
There has been significant research into how migration corridors and flows have shaped football today, with specific consideration of athletes from the global south moving to domestic clubs and leagues in the global north, particularly Europe. Such processes have allowed players to overcome socioeconomic adversities and build their skills and experience, contributing greatly to building their career profiles. However, such flows often have exacer…
Political science (11 works) · Sociology (10 works) · Sports, Gender, and Society (10 works) · Advertising (8 works) · Media studies (7 works) · Psychology (7 works) · Social Psychology (7 works) · Sport and Mega-Event Impacts (7 works) · Business (6 works) · Computer Science (5 works)