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Vipul Bhatt

Biographic Data

ID347033
NAMEVipul Bhatt
GIVEN NAMESVipul
FAMILY NAMEBhatt
SIGNATUREBHATT V
AFFILIATIONSJames Madison University
ORCID0000-0002-5324-715X
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS15
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR1980
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Homestays and Community Economic Development: A Unique Association With Decent Work and Economic Growth (Sdg 8)

    Open Access•Pooja Dhyani, Vipul Bhatt et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Homestays are emerging as an essential source of income for the local community. It provides the local community with multiple socio-economic opportunities to flourish financially. Homestay business has grown to such an extent that it has become an essential component of the tourism and hospitality industry. Thus, the sustainability aspect cannot be avoided. With the increasing demand for homestays, it is important to study the relationship betwe…

  • The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

    Open Access•Prakash Singh, Lokesh Arora et al.•ARTICLE•SAGE Open•2025

    The present study aims to investigate the impact of viral marketing messages on Generation Z customers’ attitudes and purchase intentions and identify the critical components of a successful viral marketing campaign. The study highlights the influence of Viral Content Informativeness (VCI), Viral Content Credibility (VCC), and Viral Content Usefulness (VCU) on the Attitudes of Generation Z (ATT). Further, it highlights the influence of Attitudes …

  • Regenerative power of revenge travel

    Vipul Bhatt•ARTICLE•Tourism Recreation Research•2025•References: 73

  • ‘Reality’ influencing ‘Actuality’: The role of augmented and virtual reality on ecotourism travel intention

    Anam Fatma, Vipul Bhatt•ARTICLE•Journal of Ecotourism•2024

    This study aims to understand the role of AR/VR technology in facilitating responsible travel at natural heritage sites. A theory-based approach was used in this study. A qualitative study was done through semi-structured, in-depth interviews with 12 participants to develop the conceptual model. Participants who visited a natural heritage site were selected for this study through snowball sampling. This study identifies the AR/VR content, medium …

  • Sustainability Sham

    Vipul Bhatt•ARTICLE•Journal of Sustainable Tourism•2024

    in this era of putative sustainability, We 1 chant the hymns of earth's salvation bright, Yet, in our hearts, a darker truth takes flight, As pretense masks our true reality.We preach the gospel of reduce and reuse, But in our actions, impiety abounds, As plastic seas and polluted grounds, Bear witness to our empty words, profuse.Yet heed the warning of our folly's creed, For it's not just nature that bears the weight, But humanity itself, in dir…

  • Government policy and land price dynamics: A quantitative assessment of China’s factor market reforms

    Open Access•Vipul Bhatt, Mouhua Liao et al.•ARTICLE•Regional Science and Urban…•2023

  • Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach

    Open Access•Mustafa Rehman Khan, Naveed R Khan et al.•ARTICLE•SAGE Open•2022

    Over the past two decades, marketing literature has classified market orientation’s nature, antecedents, and consequences as intra-organizational phenomena. Most studies focus on market orientation at the organizational level, concentrating on managers’ views of their companies. Another school of thought contends that customer perception of company offerings is critical. This research provides empirical data on the effect of a customer-defined ma…

  • Spatial Income Inequality in India, 1993-2011: A Decomposition Analysis

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Social Indicators Research•2018•Cited by: 3•References: 16

  • Like Father, Like Son? Intergenerational Educational Mobility in India

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Demography•2015•Cited by: 12•References: 19

    Using the nationally representative India Human Development Survey (IHDS), we create a unique son–father matched data set that is representative of the entire adult male population (aged 20–65) in India. We use these data to document the evolution of intergenerational transmission of educational attainment in India over time, among different castes and states for the birth cohorts of 1940–1985. We find that educational persistence, as measured by…

  • Financial institutions and technology policy

    Open Access•Vipul Bhatt, V V Bhatt•ARTICLE•World Development•1980

  • Like Father, Like Son? Intergenerational Educational Mobility in India

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Demography•2015•Cited by: 12•References: 19

    Using the nationally representative India Human Development Survey (IHDS), we create a unique son–father matched data set that is representative of the entire adult male population (aged 20–65) in India. We use these data to document the evolution of intergenerational transmission of educational attainment in India over time, among different castes and states for the birth cohorts of 1940–1985. We find that educational persistence, as measured by…

  • Spatial Income Inequality in India, 1993-2011: A Decomposition Analysis

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Social Indicators Research•2018•Cited by: 3•References: 16

  • Financial institutions and technology policy

    Open Access•Vipul Bhatt, V V Bhatt•ARTICLE•World Development•1980

  • Like Father, Like Son? Intergenerational Educational Mobility in India

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Demography•2015•Cited by: 12•References: 19

    Using the nationally representative India Human Development Survey (IHDS), we create a unique son–father matched data set that is representative of the entire adult male population (aged 20–65) in India. We use these data to document the evolution of intergenerational transmission of educational attainment in India over time, among different castes and states for the birth cohorts of 1940–1985. We find that educational persistence, as measured by…

  • Spatial Income Inequality in India, 1993-2011: A Decomposition Analysis

    Open Access•Mehtabul Azam, Vipul Bhatt•ARTICLE•Social Indicators Research•2018•Cited by: 3•References: 16

  • Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach

    Open Access•Mustafa Rehman Khan, Naveed R Khan et al.•ARTICLE•SAGE Open•2022

    Over the past two decades, marketing literature has classified market orientation’s nature, antecedents, and consequences as intra-organizational phenomena. Most studies focus on market orientation at the organizational level, concentrating on managers’ views of their companies. Another school of thought contends that customer perception of company offerings is critical. This research provides empirical data on the effect of a customer-defined ma…

  • Government policy and land price dynamics: A quantitative assessment of China’s factor market reforms

    Open Access•Vipul Bhatt, Mouhua Liao et al.•ARTICLE•Regional Science and Urban…•2023

  • ‘Reality’ influencing ‘Actuality’: The role of augmented and virtual reality on ecotourism travel intention

    Anam Fatma, Vipul Bhatt•ARTICLE•Journal of Ecotourism•2024

    This study aims to understand the role of AR/VR technology in facilitating responsible travel at natural heritage sites. A theory-based approach was used in this study. A qualitative study was done through semi-structured, in-depth interviews with 12 participants to develop the conceptual model. Participants who visited a natural heritage site were selected for this study through snowball sampling. This study identifies the AR/VR content, medium …

  • Sustainability Sham

    Vipul Bhatt•ARTICLE•Journal of Sustainable Tourism•2024

    in this era of putative sustainability, We 1 chant the hymns of earth's salvation bright, Yet, in our hearts, a darker truth takes flight, As pretense masks our true reality.We preach the gospel of reduce and reuse, But in our actions, impiety abounds, As plastic seas and polluted grounds, Bear witness to our empty words, profuse.Yet heed the warning of our folly's creed, For it's not just nature that bears the weight, But humanity itself, in dir…

  • The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

    Open Access•Prakash Singh, Lokesh Arora et al.•ARTICLE•SAGE Open•2025

    The present study aims to investigate the impact of viral marketing messages on Generation Z customers’ attitudes and purchase intentions and identify the critical components of a successful viral marketing campaign. The study highlights the influence of Viral Content Informativeness (VCI), Viral Content Credibility (VCC), and Viral Content Usefulness (VCU) on the Attitudes of Generation Z (ATT). Further, it highlights the influence of Attitudes …

  • Regenerative power of revenge travel

    Vipul Bhatt•ARTICLE•Tourism Recreation Research•2025•References: 73

  • Homestays and Community Economic Development: A Unique Association With Decent Work and Economic Growth (Sdg 8)

    Open Access•Pooja Dhyani, Vipul Bhatt et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Homestays are emerging as an essential source of income for the local community. It provides the local community with multiple socio-economic opportunities to flourish financially. Homestay business has grown to such an extent that it has become an essential component of the tourism and hospitality industry. Thus, the sustainability aspect cannot be avoided. With the increasing demand for homestays, it is important to study the relationship betwe…

Economics (5 works) · Business (4 works) · Sociology (4 works) · Geography (3 works) · Psychology (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Demographic economics (2 works) · Digital Marketing and Social Media (2 works) · Distribution (mathematics (2 works)

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