‘Reality’ influencing ‘Actuality’
The role of augmented and virtual reality on ecotourism travel intention
Bibliographic Data
| ID | 21723931 |
|---|---|
| Authors | Anam Fatma (0000-0001-6197-5344, Department of Marketing, Symbiosis Institute of Business Management, Pune, Symbiosis International (Deemed University), Pune, India, corresponding author), Vipul Bhatt (0000-0002-5324-715X, Department of Marketing, Symbiosis Institute of Business Management, Pune, Symbiosis International (Deemed University), Pune, India) |
| Year | 2024 |
| Volume | 23 |
| Issue | 3 |
| Pages | 436-453 |
| Publication date | 2024-07-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Ecotourism (JOURNAL) |
| Journal identifiers | ISSN: 1472-4049 • E-ISSN: 1747-7638 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14724049.2023.2273751 |
| OpenAlex | W4387904350 |
| Language | EN |
| Citations received | 2 |
| References cited | 32 |
This study aims to understand the role of AR/VR technology in facilitating responsible travel at natural heritage sites. A theory-based approach was used in this study. A qualitative study was done through semi-structured, in-depth interviews with 12 participants to develop the conceptual model. Participants who visited a natural heritage site were selected for this study through snowball sampling. This study identifies the AR/VR content, medium quality, feelings towards the AR/VR, and planned behaviour as significant factors influencing the behavioural intention towards ecotourism. Several core themes and sub-themes were found that were found aligned with the existing theories. Three main theoretical backgrounds emerged from the present study: telepresence theory, feelings-as-information, and theory of planned behaviour. This study contributes to ecotourism literature as the evidence demonstrates that telepresence and feelings substantially boost the foundation of ecotourism. This study highlights several possible implications that will help in the inclination towards responsible behaviour of tourists and also gives direction for future research in this field
Conceptual model · Ecotourism · Feeling · Geography · Human–computer interaction · Qualitative research · Snowball sampling · Social science · Sociology · Theory of planned behavior · Tourism · Virtual reality · Applied Psychology · Computer Science · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Virtual Reality Applications and Impacts
Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
Feelings-as-Information Theory
Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention
What is XR? Towards a Framework for Augmented and Virtual Reality
The theory of planned behavior
The potential of virtual tourism in the recovery of tourism industry during the Covid-19 pandemic
Tourism in a world with pandemics
Measuring tourism emissions at destination level
Innovating the cultural heritage museum service model through virtual reality and augmented reality
Immersive technology
Light at the end of the tunnel
The role of holiday styles in shaping the carbon footprint of leisure travel within the European Union
Responsible tourism
Rethinking the ideology of responsible tourism
Defining Virtual Reality
Qualitative Content Analysis
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |