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Suraj Kushe Shekhar

Biographic Data

ID351651
NAMESuraj Kushe Shekhar
GIVEN NAMESSuraj Kushe
FAMILY NAMEShekhar
SIGNATURESHEKHAR S K
AFFILIATIONSVellore Institute of Technology University
ORCID0000-0002-5987-3848
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS1
WORKS AS AUTHOR9
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Digital innovation adoption among Farmer Producer Organizations

    Open Access•C Ganeshkumar, Suraj Kushe Shekhar et al.•ARTICLE•Social Sciences & Humanities Open•2026

    This study provides a framework for critical evaluation of the Fourth Industrial Revolution Technology's (4IR) association on farmer-producer organizations' (FPO) efficiency and effectiveness. The key strength of this research is the integration of the Technology Acceptance Model (TAM) and the Technology-Organization-Environment (TOE), which provides a holistic framework for understanding individual and organizational factors that associate with …

  • Green tourism intentions driven by social media

    Open Access•Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Turyzm/Tourism•2025

    The study aims to examine the influence of information sharing on social media on the green tourism intentions of the young. It examines the mediating roles of electronic word-of-mouth and environmental awareness in the relationship between social media information sharing (SMIS) and green tourism intentions (GTIs). Data were collected online from 412 respondents from South India aged between 18 to 35 Findings portrayed that social media informat…

  • Cultural and gender differences in predicting flourishing through gratitude and life purpose

    Open Access•Agustina Lasota, Suraj Kushe Shekhar•ARTICLE•Journal of Social and Personal…•2024•Cited by: 1•References: 55

    Background: This study investigated the relationship between gratitude, purpose in life and flourishing, as well as the mediating role of purpose in life in the relationship between gratitude and flourishing in two different cultures, Indian and Polish. We also examined the moderating role of gender in the relationship between gratitude and purpose in life. Methods: A sample of 328 Indian and 303 Polish participants aged 18-56 years completed the…

  • Sports Marketing and Conceptual Evolution

    Open Access•Suraj Kushe Shekhar, Mohd Asif Shah•ARTICLE•SAGE Open•2023

    Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibliometric examination of the existing literature in sports marketing, this study analyses the literature by addressing existing and emerging areas and a…

  • A superhero in Indian style and culture

    Suraj Kushe Shekhar•ARTICLE•South Asian Popular Culture•2023

  • Media and Covid-19 vaccine negligence in India

    Sneha Kandoth, Suraj Kushe Shekhar•ARTICLE•Media Asia•2022

    Disclosure statementNo potential conflict of interest was reported by the author(s)

  • Social media and the dowry system in Kerala

    Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Media Asia•2022

    Dowry has been an old practice of gift transaction at a wedding from the bride's family to the groom’s family. It is a conditional gift in the form of money, valuables, or properties. Many studies

  • Bibliometric analysis of publications on wellness tourism

    Open Access•Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Turyzm/Tourism•2022

    Wellness tourism is emerging as one of the most preferred tourism segments for both travel enthusiasts and ordinary vacation seekers due to the COVID-19 pandemic and the resultant stress and anxiety. It is a niche tourism segment with enormous ability to emerge as the most in demand for coming years. This study carries out a bibliometric analysis to identify the prominent journals, their characteristics and total citations, trending keywords, eme…

  • Social media, positive news give hope amid pandemic in India

    Suraj Kushe Shekhar•ARTICLE•Media Asia•2021

    According to the World Health Organization (WHO), the word “infodemic” refers to too much information, including false and misleading information circulating in digital and physical environments du

  • Cultural and gender differences in predicting flourishing through gratitude and life purpose

    Open Access•Agustina Lasota, Suraj Kushe Shekhar•ARTICLE•Journal of Social and Personal…•2024•Cited by: 1•References: 55

    Background: This study investigated the relationship between gratitude, purpose in life and flourishing, as well as the mediating role of purpose in life in the relationship between gratitude and flourishing in two different cultures, Indian and Polish. We also examined the moderating role of gender in the relationship between gratitude and purpose in life. Methods: A sample of 328 Indian and 303 Polish participants aged 18-56 years completed the…

  • Social media, positive news give hope amid pandemic in India

    Suraj Kushe Shekhar•ARTICLE•Media Asia•2021

    According to the World Health Organization (WHO), the word “infodemic” refers to too much information, including false and misleading information circulating in digital and physical environments du

  • Media and Covid-19 vaccine negligence in India

    Sneha Kandoth, Suraj Kushe Shekhar•ARTICLE•Media Asia•2022

    Disclosure statementNo potential conflict of interest was reported by the author(s)

  • Social media and the dowry system in Kerala

    Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Media Asia•2022

    Dowry has been an old practice of gift transaction at a wedding from the bride's family to the groom’s family. It is a conditional gift in the form of money, valuables, or properties. Many studies

  • Bibliometric analysis of publications on wellness tourism

    Open Access•Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Turyzm/Tourism•2022

    Wellness tourism is emerging as one of the most preferred tourism segments for both travel enthusiasts and ordinary vacation seekers due to the COVID-19 pandemic and the resultant stress and anxiety. It is a niche tourism segment with enormous ability to emerge as the most in demand for coming years. This study carries out a bibliometric analysis to identify the prominent journals, their characteristics and total citations, trending keywords, eme…

  • Sports Marketing and Conceptual Evolution

    Open Access•Suraj Kushe Shekhar, Mohd Asif Shah•ARTICLE•SAGE Open•2023

    Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibliometric examination of the existing literature in sports marketing, this study analyses the literature by addressing existing and emerging areas and a…

  • A superhero in Indian style and culture

    Suraj Kushe Shekhar•ARTICLE•South Asian Popular Culture•2023

  • Cultural and gender differences in predicting flourishing through gratitude and life purpose

    Open Access•Agustina Lasota, Suraj Kushe Shekhar•ARTICLE•Journal of Social and Personal…•2024•Cited by: 1•References: 55

    Background: This study investigated the relationship between gratitude, purpose in life and flourishing, as well as the mediating role of purpose in life in the relationship between gratitude and flourishing in two different cultures, Indian and Polish. We also examined the moderating role of gender in the relationship between gratitude and purpose in life. Methods: A sample of 328 Indian and 303 Polish participants aged 18-56 years completed the…

  • Green tourism intentions driven by social media

    Open Access•Mrudhusha Mohanan, Suraj Kushe Shekhar•ARTICLE•Turyzm/Tourism•2025

    The study aims to examine the influence of information sharing on social media on the green tourism intentions of the young. It examines the mediating roles of electronic word-of-mouth and environmental awareness in the relationship between social media information sharing (SMIS) and green tourism intentions (GTIs). Data were collected online from 412 respondents from South India aged between 18 to 35 Findings portrayed that social media informat…

  • Digital innovation adoption among Farmer Producer Organizations

    Open Access•C Ganeshkumar, Suraj Kushe Shekhar et al.•ARTICLE•Social Sciences & Humanities Open•2026

    This study provides a framework for critical evaluation of the Fourth Industrial Revolution Technology's (4IR) association on farmer-producer organizations' (FPO) efficiency and effectiveness. The key strength of this research is the integration of the Technology Acceptance Model (TAM) and the Technology-Organization-Environment (TOE), which provides a holistic framework for understanding individual and organizational factors that associate with …

Medicine (4 works) · Political science (4 works) · Sociology (4 works) · Social media (3 works) · Business (2 works) · Computer Science (2 works) · Coronavirus disease 2019 (COVID-19) (2 works) · COVID-19 epidemiological studies (2 works) · Law (2 works) · Marketing (2 works)

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