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Digital innovation adoption among Farmer Producer Organizations

A structural equational modelling approach

Bibliographic Data

ID22205115
AuthorsC Ganeshkumar (University of Hyderabad), Suraj Kushe Shekhar (0000-0002-5987-3848, Vellore Institute of Technology University), B Venugopal (Indian Institute of Plantation Management), Mohd Asif Shah (0000-0002-6166-8587, Chandigarh University, corresponding author)
Year2026
Volume14
Pages103061
Publication date2026-12-01
Open AccessYes
TypeARTICLE
VenueSocial Sciences & Humanities Open (JOURNAL)
Journal identifiersISSN: 2590-2911 • E-ISSN: 2590-2911
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.ssaho.2026.103061
OpenAlexW7164499711
LanguageEN
References cited32

This study provides a framework for critical evaluation of the Fourth Industrial Revolution Technology's (4IR) association on farmer-producer organizations' (FPO) efficiency and effectiveness. The key strength of this research is the integration of the Technology Acceptance Model (TAM) and the Technology-Organization-Environment (TOE), which provides a holistic framework for understanding individual and organizational factors that associate with 4IR and FPOs. This research examines 4IR acceptance status and its association with FPO success and development in light of the growing number of FPOs in India due to agricultural and sectoral changes. According to a survey of 100 established FPOs, campaign conceptualization and application in crop production are more important than understanding and accepting more complex production technologies. The research results also identified important environmental apprehensions that could impede the FPOs' preparation for the technology, leading to specific recommendations. The tested study results have inspired more research on the FPO framework correction. The research is important as it forecasts a spurt in the number of FPOs in India in the coming years. By critically assessing organizations' readiness, policy evaluators and implementors, support organizations, and leaders of similarly concerned entities can promote sustainable livelihood changes and income-elevating productivity technologies

Agricultural productivity · Agriculture · Conceptualization · Livelihood · Productivity · Structural equation modeling · Sustainable development · Technology Acceptance Model · Digital Transformation in Industry · Smart Agriculture and AI · Technology Adoption and User Behaviour

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