Carlos A Scolari
Biographic Data
| ID | 351976 |
|---|---|
| NAME | Carlos A Scolari |
| GIVEN NAMES | Carlos A |
| FAMILY NAME | Scolari |
| SIGNATURE | SCOLARI C A |
| AFFILIATIONS | Universitat Pompeu Fabra |
| ORCID | 0000-0002-7792-0345 |
| VERIFIED | Yes |
| TOTAL WORKS | 35 |
| TOTAL CITATIONS | 117 |
| AUTHOR COUNT | 35 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
The Walking Concepts. Conceptos zombis en las teorías de la comunicación
Este artículo propone una reflexión crítica sobre el ciclo vital de los conceptos en las ciencias sociales y las teorías de la comunicación. El texto se centra en la figura del ‘concepto zombi’, entendido como una categoría analítica que, pese a haber perdido su capacidad explicativa, continúa siendo utilizada en los discursos académicos. A partir de las intervenciones de autores como Ulrich Beck, Elihu Katz, Klaus Krippendorff, Bruno Latour Elis…
Beyond the easy gig
This article examines findings from a 4-year study conducted in Spain on the labour dynamics within platforms, with workers in food delivery, transportation, cleaning, caregiving, and accommodation. Despite the differences, it explores how informal learning processes enable workers to navigate the platform economy within these services. The study analyses key competences related to technology use, content creation, resource management, service de…
From experimentation to integration
This study, one of the first cross-national and cross-professional approaches, maps Artificial Intelligence (AI) adoption and perceptions through a survey of 797 professionals in eight countries (Spain, Italy, France, Portugal, Netherlands, Germany, Norway, and Denmark) spanning six fields including journalism, marketing, audiovisual, public relations, graphic design, and communication education. Experimentation is widespread (88%), yet workflow …
Riders on the road
This article applies an interface-centred framework to examine the everyday work of riders working for platforms in Spain. We present a close analysis of the interactions among riders and other human, institutional and technological actors before and after the Spanish ‘Rider Law’ came into force in 2021. The findings reveal the increasing complexity of the last-mile delivery interface, observed in the rise of a dense network of intermediary actor…
The three states of mediatization
The article proposes an analytical model that places the material dimension of texts at the center of mediatization processes. The model, based on identifying “solid,” “liquid,” and “gaseous” mediatizations, can be used to understand a wide range of mediatization processes from a material perspective. It is also a very useful tool for classifying these processes and verifying their mutations over time as well as their coexistence in the same hist…
La viralidad ha existido siempre. Jesucristo fue un gran meme, después de muerto
Entrevista a Jorge Carrión Por Carlos Alberto Scolari
Start making sense. Sociosemiotic contributions to the understanding of Generative Artificial Intelligences
The article delves into the symbiotic relationship between sociosemiotics and AI research, specifically focusing on Generative Artificial Intelligences (GenAI). As GenAI gain traction in verbal and iconic creation, in the context of various cultural and communication theories, sociosemiotics emerges as a key framework for understanding these processes. The article addresses questions such as: How have the relationships between AI research and soc…
Books, videos and platforms
The publishing market has gone through deep transformations in the last few years, and the emergence of new media actors like BookTubers has increased the complexity of this system. The article proposes understanding BookTuber practices based on an interface-centered approach that goes beyond the conventional studies of the “graphic user interface”. In the framework employed in the article, the “interface” is considered to be the place where diff…
In media(tization) studies we love metaphors
The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attention is given to the metaphors that support the representations of digital and interactive communication practices; in this context, the chapter deals wi…
On the Evolution of Media
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered concept…
Mediatización(es). Un libro para acelerar la circulación transatlántica de sus discursos científicos
Este artículo presenta el proceso de reflexión y construcción textual detrás del volumen colectivo Mediatization(s). Theoretical Conversations between Europe and Latin America publicado por la editorial Intellect en 2021, un volumen donde investigadores e investigadoras de Europa y América Latina ilustran las principales teorizaciones y enfoques metodológicos sobre la mediatización generados en las últimas dos décadas a ambos lados del Atlántico.…
Learning with YouTube
This article focuses on the results from interviews and workshops on teens’ YouTube consumption and use as part of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries from Europe, South America and Australia. The project had two main objectives: to detect what teens are doing with media and to determine how they learn to do it. During the fieldwork, YouTube was identified as one …
Gamers never play alone
Online gaming involves a complex and multidimensional set of practices. This article proposes understanding online video gaming based on an interface-centred approach that goes beyond the classic study of the “graphic user interface”. In this theoretical and analytical framework, the interface is considered the place where human, institutional and technological actors relate to each other and different processes are carried out. The article draws…
Evolution of the media
The vertiginous explosion of new forms and experiences of communication that have emerged in the last 30 years cannot be compared with other moments in the history of humanity. The rapid transformation of the media ecosystem and the technological sphere in general is putting old scientific theories and models to the test. The very idea of “ecosystem” or widely used concepts such as “emergence” (of new media) or “adaptation” or even “extinction” (…
What are teens doing with YouTube? Practices, uses and metaphors of the most popular audio-visual platform
This article is part of the outcomes of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries between 2015 and 2018. A multi-method approach was used in the study (questionnaires, workshops, media diaries, interviews, observation of online communities) to explore what teens are doing with media. This article presents a map of the uses and practices teens make of YouTube. The metaph…
Testemunhos latino-americanos em memória de Jesús Martín-Barbero
Reunião de depoimentos em homenagem ao pesquisador Jesús Martín-Barbero, realizados por Raúl Fuentes Navarro, Eduardo Gutiérrez, Carlos A. Scolari, Omar Rincón e Néstor García Canclini
Zombis, alienígenas y rockeros
Con una serie de citas, recuerdos, entrevistas y apuntes, el autor se propone reconstruir las contribuciones del filósofo, investigador y profesor Sergio Roncallo-Dow a los estudios de la comunicación en el contexto iberoamericano. A lo largo de su carrera académica, la particular mirada de Sergio lo llevó a abordar diferentes objetos de estudio y de reflexión, basándose en un personal trípode que se asentaba en la historia de la filosofía, las t…
Toward a typology of young produsers
Based on the qualitative analysis of data from workshops and interviews with teenagers from eight countries, this article aims to determine the degrees of productive, narrative, and aesthetic knowledge that teenagers put into practice when they create their media contents. From a theoretical framework that links teens, informal learning environments, and participatory cultures, the findings point toward three types of teenage produsers: casual, a…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
A Latin American Approach to Mediatization
Theories on mediatization have been developed in Latin America in parallel to those flourishing in the Global North. This article analyzes the former while keeping an eye on the more available theoretical production in English-speaking publications. The main part of the article covers Eliseo Verón’s initial reflections on the semantization of violence to his later development of an evolutionary approach to mediatization. The article then introduc…
Transmedia Archaeology
Throughout the world, people now engage with stories across multiple media, following the adventures of Doctor Who from television to the Web, exploring the Batman universe across cinema, television, comics, and more. This may seem recent, but transmedia storytelling is not a new phenomenon. History is filled with popular fiction, whose stories extend across different media as yesteryear's fan communities also participated in the act of expanding…
Transmedia Archaeology
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan t
De las tablillas a las tablets
The text analyses the emergence of digital publications designed for the new portable devices with touchscreen. If in the last 30 years the universe of written text went through a mutation from paper to screens, now we are seeing a further stage of this process that recombines these interfaces, the old devices dialogue with the new ones and texts reside in new ‘species’ of hybrid media. The arrival of the emagazines is analysed from a perspective…
Lostology
The objective of this article is to analyze Lost from the perspective of transmedia storytelling and to propose a taxonomy of transmedia expansion/compression strategies. In the first section, the article presents the basic components of transmedia storytelling from a theoretical point of view that combines narratology and semiotics. After describing the most important components of Lost's transmedia fictional universe in the second section, the …
Life in Media
Media Ecology
This article introduces media ecology and reflects on its potential usefulness for gaining an understanding of the contemporary mutations of the media system. The first section maps the origins of the field, specifically the development of the ecological metaphor. The second section explores the metaphor by including the concepts of evolution, interface, and hybridization in the media ecology discourse. The concept of evolution creates a theoreti…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
Mapping conversations about new media
This article reflects on the current state of digital communication studies in the context of mass communication research. The objectives of the article are: 1) to characterize the enunciators and the contents of scientific conversations about digital communication; and 2) to sketch a map of possible interlocutors who might enrich this new research field. After quickly exploring the paradigms of mass communication studies, the article deals with …
On the Evolution of Media
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered concept…
Toward a typology of young produsers
Based on the qualitative analysis of data from workshops and interviews with teenagers from eight countries, this article aims to determine the degrees of productive, narrative, and aesthetic knowledge that teenagers put into practice when they create their media contents. From a theoretical framework that links teens, informal learning environments, and participatory cultures, the findings point toward three types of teenage produsers: casual, a…
A Latin American Approach to Mediatization
Theories on mediatization have been developed in Latin America in parallel to those flourishing in the Global North. This article analyzes the former while keeping an eye on the more available theoretical production in English-speaking publications. The main part of the article covers Eliseo Verón’s initial reflections on the semantization of violence to his later development of an evolutionary approach to mediatization. The article then introduc…
Lostology
The objective of this article is to analyze Lost from the perspective of transmedia storytelling and to propose a taxonomy of transmedia expansion/compression strategies. In the first section, the article presents the basic components of transmedia storytelling from a theoretical point of view that combines narratology and semiotics. After describing the most important components of Lost's transmedia fictional universe in the second section, the …
The sense of the interface
The objective of this article is to reflect on the application of Semiotics to Human-Computer Interaction (HCI) and interface analysis. To accomplish the objective the article presents an example of semiotic analysis of a blog interface but the methodology proposed, conveniently adapted, may be applied to any kind of digital interactive environment. The analysis reconstructs the interface sense production device (including the surface of the page…
In media(tization) studies we love metaphors
The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attention is given to the metaphors that support the representations of digital and interactive communication practices; in this context, the chapter deals wi…
Comunicación digital. Recuerdos del futuro
A reflection on the emergence of new forms of interactive digital media in the late twentieth century is proposed. Presented as a historical account written in the future, the main mutations experienced by the media ecosystem from the emergence of digital technologies and global networks are described. From a historical perspective the contemporary period is presented as an unintelligible and often contradictory period similar to other phase tran…
MCommunication The Emergence of Mobile Communication within the Media Ecosystem
Communication mediated by mobile devices is one of the most dynamic sectors of the/nglobal economy and is transforming many aspects of our social lives, including ways of/nrelating to each other and our production, distribution and consumption of cultural/nartifacts. We examine these transformations of mobile communications from a media/necology perspective by applying McLuhan’s Laws of Media. We also propose a research/nagenda for studying mobil…
Narrativas transmediáticas en España
Durante casi una década las narrativas transmediáticas han formado parte de la agenda de los estudios de medios, con frecuencia desde perspectivas económicas y sociológicas, alejadas de cualquier análisis textual de la materia. Este artículo, basado en la tradición semiótica y narratológica, analiza cuatro producciones transmediáticas de ficción producidas en España: Las tres mellizas, Infidels, Serrallonga y Águila Roja. Tras una primera parte d…
Narrativas transmediáticas en España
Durante casi una década las narrativas transmediáticas han formado parte de la agenda de los estudios de medios, con frecuencia desde perspectivas económicas y sociológicas, alejadas de cualquier análisis textual de la materia. Este artículo, basado en la tradición semiótica y narratológica, analiza cuatro producciones transmediáticas de ficción producidas en España: Las tres mellizas, Infidels, Serrallonga y Águila Roja. Tras una primera parte d…
Comunicación móvil
El presente artículo presenta los resultados de una investigación realizada durante el año 2008 donde se describen los actores y contenidos de la comunicación móvil producidos en Cataluña. La comunicación móvil, además de ser uno de los sectores más dinámicos de la economía global, está transformando diferentes aspectos de la vida social, desde las formas de relacionarse hasta los procesos de producción, distribución y consumo cultural. La invest…
Online brands
This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics of brands, the case of the Google brand is analyzed by applying concepts of generative and interpretive semiotics. The paper holds that the iconic and linguistic enunciations are secondary with respect to interaction. In digital…
Digital Eco_logy
The objective of this article is to review a series of semiotic contributions to the new media, computer-mediated communication and human-computer interaction research, centring on the works of Umberto Eco. This well-known Italian professor and fiction writer is one of the pioneers of the debate on hypertext and an active interlocutor in discussions on the future of the book. Researchers interested in digital textualities, computer-mediated commu…
Mapping conversations about new media
This article reflects on the current state of digital communication studies in the context of mass communication research. The objectives of the article are: 1) to characterize the enunciators and the contents of scientific conversations about digital communication; and 2) to sketch a map of possible interlocutors who might enrich this new research field. After quickly exploring the paradigms of mass communication studies, the article deals with …
The sense of the interface
The objective of this article is to reflect on the application of Semiotics to Human-Computer Interaction (HCI) and interface analysis. To accomplish the objective the article presents an example of semiotic analysis of a blog interface but the methodology proposed, conveniently adapted, may be applied to any kind of digital interactive environment. The analysis reconstructs the interface sense production device (including the surface of the page…
MCommunication The Emergence of Mobile Communication within the Media Ecosystem
Communication mediated by mobile devices is one of the most dynamic sectors of the/nglobal economy and is transforming many aspects of our social lives, including ways of/nrelating to each other and our production, distribution and consumption of cultural/nartifacts. We examine these transformations of mobile communications from a media/necology perspective by applying McLuhan’s Laws of Media. We also propose a research/nagenda for studying mobil…
As interfaces não desaparecem, transformam-se
Comunicación digital. Recuerdos del futuro
A reflection on the emergence of new forms of interactive digital media in the late twentieth century is proposed. Presented as a historical account written in the future, the main mutations experienced by the media ecosystem from the emergence of digital technologies and global networks are described. From a historical perspective the contemporary period is presented as an unintelligible and often contradictory period similar to other phase tran…
Media Ecology
This article introduces media ecology and reflects on its potential usefulness for gaining an understanding of the contemporary mutations of the media system. The first section maps the origins of the field, specifically the development of the ecological metaphor. The second section explores the metaphor by including the concepts of evolution, interface, and hybridization in the media ecology discourse. The concept of evolution creates a theoreti…
De las tablillas a las tablets
The text analyses the emergence of digital publications designed for the new portable devices with touchscreen. If in the last 30 years the universe of written text went through a mutation from paper to screens, now we are seeing a further stage of this process that recombines these interfaces, the old devices dialogue with the new ones and texts reside in new ‘species’ of hybrid media. The arrival of the emagazines is analysed from a perspective…
Lostology
The objective of this article is to analyze Lost from the perspective of transmedia storytelling and to propose a taxonomy of transmedia expansion/compression strategies. In the first section, the article presents the basic components of transmedia storytelling from a theoretical point of view that combines narratology and semiotics. After describing the most important components of Lost's transmedia fictional universe in the second section, the …
Transmedia Archaeology
Throughout the world, people now engage with stories across multiple media, following the adventures of Doctor Who from television to the Web, exploring the Batman universe across cinema, television, comics, and more. This may seem recent, but transmedia storytelling is not a new phenomenon. History is filled with popular fiction, whose stories extend across different media as yesteryear's fan communities also participated in the act of expanding…
Transmedia Archaeology
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan t
Toward a typology of young produsers
Based on the qualitative analysis of data from workshops and interviews with teenagers from eight countries, this article aims to determine the degrees of productive, narrative, and aesthetic knowledge that teenagers put into practice when they create their media contents. From a theoretical framework that links teens, informal learning environments, and participatory cultures, the findings point toward three types of teenage produsers: casual, a…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
A Latin American Approach to Mediatization
Theories on mediatization have been developed in Latin America in parallel to those flourishing in the Global North. This article analyzes the former while keeping an eye on the more available theoretical production in English-speaking publications. The main part of the article covers Eliseo Verón’s initial reflections on the semantization of violence to his later development of an evolutionary approach to mediatization. The article then introduc…
Zombis, alienígenas y rockeros
Con una serie de citas, recuerdos, entrevistas y apuntes, el autor se propone reconstruir las contribuciones del filósofo, investigador y profesor Sergio Roncallo-Dow a los estudios de la comunicación en el contexto iberoamericano. A lo largo de su carrera académica, la particular mirada de Sergio lo llevó a abordar diferentes objetos de estudio y de reflexión, basándose en un personal trípode que se asentaba en la historia de la filosofía, las t…
What are teens doing with YouTube? Practices, uses and metaphors of the most popular audio-visual platform
This article is part of the outcomes of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries between 2015 and 2018. A multi-method approach was used in the study (questionnaires, workshops, media diaries, interviews, observation of online communities) to explore what teens are doing with media. This article presents a map of the uses and practices teens make of YouTube. The metaph…
Testemunhos latino-americanos em memória de Jesús Martín-Barbero
Reunião de depoimentos em homenagem ao pesquisador Jesús Martín-Barbero, realizados por Raúl Fuentes Navarro, Eduardo Gutiérrez, Carlos A. Scolari, Omar Rincón e Néstor García Canclini
Mediatización(es). Un libro para acelerar la circulación transatlántica de sus discursos científicos
Este artículo presenta el proceso de reflexión y construcción textual detrás del volumen colectivo Mediatization(s). Theoretical Conversations between Europe and Latin America publicado por la editorial Intellect en 2021, un volumen donde investigadores e investigadoras de Europa y América Latina ilustran las principales teorizaciones y enfoques metodológicos sobre la mediatización generados en las últimas dos décadas a ambos lados del Atlántico.…
Learning with YouTube
This article focuses on the results from interviews and workshops on teens’ YouTube consumption and use as part of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries from Europe, South America and Australia. The project had two main objectives: to detect what teens are doing with media and to determine how they learn to do it. During the fieldwork, YouTube was identified as one …
Gamers never play alone
Online gaming involves a complex and multidimensional set of practices. This article proposes understanding online video gaming based on an interface-centred approach that goes beyond the classic study of the “graphic user interface”. In this theoretical and analytical framework, the interface is considered the place where human, institutional and technological actors relate to each other and different processes are carried out. The article draws…
Evolution of the media
The vertiginous explosion of new forms and experiences of communication that have emerged in the last 30 years cannot be compared with other moments in the history of humanity. The rapid transformation of the media ecosystem and the technological sphere in general is putting old scientific theories and models to the test. The very idea of “ecosystem” or widely used concepts such as “emergence” (of new media) or “adaptation” or even “extinction” (…
In media(tization) studies we love metaphors
The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attention is given to the metaphors that support the representations of digital and interactive communication practices; in this context, the chapter deals wi…
Computer Science (19 works) · Sociology (17 works) · Art (13 works) · Digital Games and Media (11 works) · World Wide Web (10 works) · Media studies (9 works) · Political science (9 works) · Humanities (8 works) · Philosophy (7 works) · Digital Communication and Language (5 works)