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T C E Cheng

Biographic Data

ID3533031
NAMET C E Cheng
GIVEN NAMEST C E
FAMILY NAMECheng
SIGNATURECHENG T C E
AFFILIATIONSHong Kong Polytechnic University
ORCID0000-0001-5127-6419
VERIFIEDYes
TOTAL WORKS20
TOTAL CITATIONS18
WORKS AS AUTHOR20
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX2
  • How gaming goal pursuit and expert-rated computer game features interact to affect human game use behavior

    Open Access•Gen‐Yih Liao, Shih‐I Tai et al.•ARTICLE•Computers in Human Behavior•2026

  • Unravelling the effects of two inconsistencies on online review helpfulness

    Open Access•Dujuan Wang, Qianyang Xia et al.•ARTICLE•Decision Support Systems•2025

  • Many a little makes a mickle

    Open Access•Shih‐I Tai, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2025•References: 3

    Purpose Online games are highly popular Internet applications. Some games enable players to save game progress and accumulate experiences or changes to avatars during gameplay, whereas some other games do not, requiring players to restart from the beginning each time. That is, games differ in avatar accumulability. However, we do not know whether games should be designed to permit avatar accumulability or not and how it affects players’ gameplay …

  • Tomorrow will be better

    Open Access•Tzu‐Ling Huang, Gen‐Yih Liao et al.•ARTICLE•Computers in Human Behavior•2024

  • How does escapism foster game experience and game use

    Open Access•Tzu‐Ling Huang, Tzu-Ling Huang et al.•ARTICLE•Decision Support Systems•2024

  • Four poems

    T C E Cheng, Tim Tim Cheng•ARTICLE•Transtext(e)s Transcultures 跨文本跨文化•2023

    A Small Book of DistanceMother asked for some light readingin Chinese. I lent her books I liked at thirteen,surprised by the intimacy of knowing each otherhalfway on the page. How did shego from peeking at my diary, alarmedby the emo lyrics I copiedto this? I had been hiding behind English,something she picked up selling tourists clothes,never fluent enough to read me.I seemed to have sneaked outto find her whole with yearnings.To find her,I snea…

  • Cooperate to play

    Open Access•Thi Tuan Linh Pham, Tzu‐Ling Huang et al.•ARTICLE•Computers in Human Behavior•2023

    Online games are prominent computer applications worldwide. Gamers form teams to cooperate to achieve gaming goals. If gamers do not have in-game cooperation knowledge, they may find it difficult to integrate into gaming groups (e.g., teams and communities), which may further undermine their loyalty toward online games. Nevertheless, little is known about how in-game cooperation knowledge forms online gamer loyalty, indicating a research gap. Thi…

  • Retail location modeling of supermarket chains in Taipei city

    Open Access•Pei‐Chun Lin, T C E Cheng et al.•ARTICLE•Applied Geography•2023

  • Effects of Playing Exergames on Quality of Life among Young Adults

    Open Access•Jiajun Yu, Han-Chung Huang et al.•ARTICLE•International Journal of…•2023

    Objective: The purpose of this paper is to investigate whether playing exergames can enhance quality of life among young adults and it examines the potential moderators. Methods: A 12-week randomized controlled trial was conducted. Quality of life was measured using the short-form 36-item version (SF-36) scale. All the participants were between 20 and 24 years old in Taiwan. Participants in the intervention group ( n = 55) were asked to play exer…

  • Low-Carbon Transition Models of High Carbon Supply Chains under the Mixed Carbon Cap-and-Trade and Carbon Tax Policy in the Carbon Neutrality Era

    Open Access•Liang Shen, Fei Lin et al.•ARTICLE•International Journal of…•2022

    To achieve the goals of carbon peak and carbon neutrality, the low-carbon transformation (LCT) of high-carbon firms is inevitable. We construct game models of a supply chain with different dominant types under a mixed carbon policy that embraces carbon cap-and-trade and carbon tax. Solving each dominant model, we derive the effective area and optimal threshold of the mixed carbon policy to guide LCT. We find that the selling price, market demand,…

  • Evaluating e-commerce website qualities

    Open Access•Fan‐Chen Tseng, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 20

    Purpose The five-factor model (FFM), a popular personality typology that identifies five key personality traits, has been used to predict use intention in various e-commerce applications, but the role of FFM in triggering certain evaluations of the various quality dimensions of e-commerce websites has not been examined, revealing a gap, i.e. the authors do not know how the five personality traits impact evaluations of the quality dimensions of e-…

  • Impact of online gamers' conscientiousness on team function engagement and loyalty

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Decision Support Systems•2021

  • The impact of organizational position level and cultural flow direction on the relationship between cultural intelligence and expatriate cross-border adaptation

    Open Access•Ying Zhang, Yuran Li et al.•ARTICLE•Cross Cultural & Strategic…•2021•Cited by: 1•References: 13

    Purpose This paper aims to examine the critical role played by cultural flow in fostering successful expatriate cross-border transitions. Design/methodology/approach The authors develop and test a model on the interplay among cultural intelligence, organizational position level, cultural flow direction and expatriate adaptation, using a data set of 387 expatriate on cross-border transitions along the Belt & Road area. Findings The authors find th…

  • Impacts of real-world need satisfaction on online gamer loyalty

    Open Access•Gen‐Yih Liao, Thi Tuan Linh Pham et al.•ARTICLE•Computers in Human Behavior•2020

  • How do social networks foster online gamer loyalty? Perspective of weak/strong tie theory

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Telematics and Informatics•2020

  • Impact of gaming habits on motivation to attain gaming goals, perceived price fairness, and online gamer loyalty

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Telematics and Informatics•2020

  • Why future friends matter

    Open Access•Gen‐Yih Liao, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2020•Cited by: 2•References: 6

    Purpose Relational cohesion theory posits that relational cohesion helps build relationships among communication partners, implying that users would expect a growth in relations or making more friends in the future. However, little is known about expectancy of a better future state of relations, i.e. expectancy of relational growth, and its impact on users' continued engagement in online communication. Our study extends relational cohesion theory…

  • How do avatar attractiveness and customization impact online gamers’ flow and loyalty

    Open Access•Gen‐Yih Liao, T C E Cheng et al.•ARTICLE•Internet Research•2019•Cited by: 1•References: 14

    Purpose Avatars are known to be influential in gaming communication. However, little is known about how avatar attractiveness and customization impact online gamers’ flow, i.e., the experience of total concentration with intrinsic enjoyment and loyalty. Grounded in social identity and flow theories, the purpose of this paper is to construct a model to explain how avatar attractiveness and customization can impact online gamers’ flow and loyalty. …

  • How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition

    Open Access•Kai Li, Huynh Van Nguyen et al.•ARTICLE•Internet Research•2018•Cited by: 7•References: 6

    Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…

  • How does media richness contribute to customer loyalty to mobile instant messaging

    Open Access•Fan‐Chen Tseng, T C E Cheng et al.•ARTICLE•Internet Research•2017•Cited by: 6•References: 7

    Purpose - No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness theory, the purpose of this paper is to examine how media richness influences customer perceived values, consequently contributing to customer loyalty to MIM. Design/m…

  • How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition

    Open Access•Kai Li, Huynh Van Nguyen et al.•ARTICLE•Internet Research•2018•Cited by: 7•References: 6

    Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…

  • How does media richness contribute to customer loyalty to mobile instant messaging

    Open Access•Fan‐Chen Tseng, T C E Cheng et al.•ARTICLE•Internet Research•2017•Cited by: 6•References: 7

    Purpose - No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness theory, the purpose of this paper is to examine how media richness influences customer perceived values, consequently contributing to customer loyalty to MIM. Design/m…

  • Why future friends matter

    Open Access•Gen‐Yih Liao, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2020•Cited by: 2•References: 6

    Purpose Relational cohesion theory posits that relational cohesion helps build relationships among communication partners, implying that users would expect a growth in relations or making more friends in the future. However, little is known about expectancy of a better future state of relations, i.e. expectancy of relational growth, and its impact on users' continued engagement in online communication. Our study extends relational cohesion theory…

  • Evaluating e-commerce website qualities

    Open Access•Fan‐Chen Tseng, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 20

    Purpose The five-factor model (FFM), a popular personality typology that identifies five key personality traits, has been used to predict use intention in various e-commerce applications, but the role of FFM in triggering certain evaluations of the various quality dimensions of e-commerce websites has not been examined, revealing a gap, i.e. the authors do not know how the five personality traits impact evaluations of the quality dimensions of e-…

  • The impact of organizational position level and cultural flow direction on the relationship between cultural intelligence and expatriate cross-border adaptation

    Open Access•Ying Zhang, Yuran Li et al.•ARTICLE•Cross Cultural & Strategic…•2021•Cited by: 1•References: 13

    Purpose This paper aims to examine the critical role played by cultural flow in fostering successful expatriate cross-border transitions. Design/methodology/approach The authors develop and test a model on the interplay among cultural intelligence, organizational position level, cultural flow direction and expatriate adaptation, using a data set of 387 expatriate on cross-border transitions along the Belt & Road area. Findings The authors find th…

  • How do avatar attractiveness and customization impact online gamers’ flow and loyalty

    Open Access•Gen‐Yih Liao, T C E Cheng et al.•ARTICLE•Internet Research•2019•Cited by: 1•References: 14

    Purpose Avatars are known to be influential in gaming communication. However, little is known about how avatar attractiveness and customization impact online gamers’ flow, i.e., the experience of total concentration with intrinsic enjoyment and loyalty. Grounded in social identity and flow theories, the purpose of this paper is to construct a model to explain how avatar attractiveness and customization can impact online gamers’ flow and loyalty. …

  • How does media richness contribute to customer loyalty to mobile instant messaging

    Open Access•Fan‐Chen Tseng, T C E Cheng et al.•ARTICLE•Internet Research•2017•Cited by: 6•References: 7

    Purpose - No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness theory, the purpose of this paper is to examine how media richness influences customer perceived values, consequently contributing to customer loyalty to MIM. Design/m…

  • How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition

    Open Access•Kai Li, Huynh Van Nguyen et al.•ARTICLE•Internet Research•2018•Cited by: 7•References: 6

    Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…

  • How do avatar attractiveness and customization impact online gamers’ flow and loyalty

    Open Access•Gen‐Yih Liao, T C E Cheng et al.•ARTICLE•Internet Research•2019•Cited by: 1•References: 14

    Purpose Avatars are known to be influential in gaming communication. However, little is known about how avatar attractiveness and customization impact online gamers’ flow, i.e., the experience of total concentration with intrinsic enjoyment and loyalty. Grounded in social identity and flow theories, the purpose of this paper is to construct a model to explain how avatar attractiveness and customization can impact online gamers’ flow and loyalty. …

  • Impacts of real-world need satisfaction on online gamer loyalty

    Open Access•Gen‐Yih Liao, Thi Tuan Linh Pham et al.•ARTICLE•Computers in Human Behavior•2020

  • How do social networks foster online gamer loyalty? Perspective of weak/strong tie theory

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Telematics and Informatics•2020

  • Impact of gaming habits on motivation to attain gaming goals, perceived price fairness, and online gamer loyalty

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Telematics and Informatics•2020

  • Why future friends matter

    Open Access•Gen‐Yih Liao, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2020•Cited by: 2•References: 6

    Purpose Relational cohesion theory posits that relational cohesion helps build relationships among communication partners, implying that users would expect a growth in relations or making more friends in the future. However, little is known about expectancy of a better future state of relations, i.e. expectancy of relational growth, and its impact on users' continued engagement in online communication. Our study extends relational cohesion theory…

  • Impact of online gamers' conscientiousness on team function engagement and loyalty

    Open Access•Gen-Yih Liao, Gen‐Yih Liao et al.•ARTICLE•Decision Support Systems•2021

  • The impact of organizational position level and cultural flow direction on the relationship between cultural intelligence and expatriate cross-border adaptation

    Open Access•Ying Zhang, Yuran Li et al.•ARTICLE•Cross Cultural & Strategic…•2021•Cited by: 1•References: 13

    Purpose This paper aims to examine the critical role played by cultural flow in fostering successful expatriate cross-border transitions. Design/methodology/approach The authors develop and test a model on the interplay among cultural intelligence, organizational position level, cultural flow direction and expatriate adaptation, using a data set of 387 expatriate on cross-border transitions along the Belt & Road area. Findings The authors find th…

  • Low-Carbon Transition Models of High Carbon Supply Chains under the Mixed Carbon Cap-and-Trade and Carbon Tax Policy in the Carbon Neutrality Era

    Open Access•Liang Shen, Fei Lin et al.•ARTICLE•International Journal of…•2022

    To achieve the goals of carbon peak and carbon neutrality, the low-carbon transformation (LCT) of high-carbon firms is inevitable. We construct game models of a supply chain with different dominant types under a mixed carbon policy that embraces carbon cap-and-trade and carbon tax. Solving each dominant model, we derive the effective area and optimal threshold of the mixed carbon policy to guide LCT. We find that the selling price, market demand,…

  • Evaluating e-commerce website qualities

    Open Access•Fan‐Chen Tseng, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 20

    Purpose The five-factor model (FFM), a popular personality typology that identifies five key personality traits, has been used to predict use intention in various e-commerce applications, but the role of FFM in triggering certain evaluations of the various quality dimensions of e-commerce websites has not been examined, revealing a gap, i.e. the authors do not know how the five personality traits impact evaluations of the quality dimensions of e-…

  • Four poems

    T C E Cheng, Tim Tim Cheng•ARTICLE•Transtext(e)s Transcultures 跨文本跨文化•2023

    A Small Book of DistanceMother asked for some light readingin Chinese. I lent her books I liked at thirteen,surprised by the intimacy of knowing each otherhalfway on the page. How did shego from peeking at my diary, alarmedby the emo lyrics I copiedto this? I had been hiding behind English,something she picked up selling tourists clothes,never fluent enough to read me.I seemed to have sneaked outto find her whole with yearnings.To find her,I snea…

  • Cooperate to play

    Open Access•Thi Tuan Linh Pham, Tzu‐Ling Huang et al.•ARTICLE•Computers in Human Behavior•2023

    Online games are prominent computer applications worldwide. Gamers form teams to cooperate to achieve gaming goals. If gamers do not have in-game cooperation knowledge, they may find it difficult to integrate into gaming groups (e.g., teams and communities), which may further undermine their loyalty toward online games. Nevertheless, little is known about how in-game cooperation knowledge forms online gamer loyalty, indicating a research gap. Thi…

  • Retail location modeling of supermarket chains in Taipei city

    Open Access•Pei‐Chun Lin, T C E Cheng et al.•ARTICLE•Applied Geography•2023

  • Effects of Playing Exergames on Quality of Life among Young Adults

    Open Access•Jiajun Yu, Han-Chung Huang et al.•ARTICLE•International Journal of…•2023

    Objective: The purpose of this paper is to investigate whether playing exergames can enhance quality of life among young adults and it examines the potential moderators. Methods: A 12-week randomized controlled trial was conducted. Quality of life was measured using the short-form 36-item version (SF-36) scale. All the participants were between 20 and 24 years old in Taiwan. Participants in the intervention group ( n = 55) were asked to play exer…

  • Tomorrow will be better

    Open Access•Tzu‐Ling Huang, Gen‐Yih Liao et al.•ARTICLE•Computers in Human Behavior•2024

  • How does escapism foster game experience and game use

    Open Access•Tzu‐Ling Huang, Tzu-Ling Huang et al.•ARTICLE•Decision Support Systems•2024

  • Unravelling the effects of two inconsistencies on online review helpfulness

    Open Access•Dujuan Wang, Qianyang Xia et al.•ARTICLE•Decision Support Systems•2025

  • Many a little makes a mickle

    Open Access•Shih‐I Tai, Tzu‐Ling Huang et al.•ARTICLE•Internet Research•2025•References: 3

    Purpose Online games are highly popular Internet applications. Some games enable players to save game progress and accumulate experiences or changes to avatars during gameplay, whereas some other games do not, requiring players to restart from the beginning each time. That is, games differ in avatar accumulability. However, we do not know whether games should be designed to permit avatar accumulability or not and how it affects players’ gameplay …

  • How gaming goal pursuit and expert-rated computer game features interact to affect human game use behavior

    Open Access•Gen‐Yih Liao, Shih‐I Tai et al.•ARTICLE•Computers in Human Behavior•2026

Psychology (16 works) · Computer Science (14 works) · Business (12 works) · Social Psychology (12 works) · Digital Marketing and Social Media (11 works) · Marketing (11 works) · Loyalty (10 works) · Advertising (8 works) · Technology Adoption and User Behaviour (8 works) · Impact of Technology on Adolescents (5 works)

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