Héctor Hugo Pérez Villarreal
Biographic Data
| ID | 3537757 |
|---|---|
| NAME | Héctor Hugo Pérez Villarreal |
| GIVEN NAMES | Héctor Hugo Pérez |
| FAMILY NAME | Villarreal |
| SIGNATURE | VILLARREAL H H P |
| AFFILIATIONS | Universidad Popular Autónoma del Estado de Puebla |
| ORCID | 0000-0001-5757-7386 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural
At present, among the problems faced by the museums in Mexico figure the need to increase visitor numbers, create new audiences, attract public and private funding, optimise their management models, and establish competitive differences between themselves while adopting new technologies. Thus, this study examines the evaluation given by the visitors of four museums affiliated to universities in Puebla, Mexico, rating their appeal. Hence, a quanti…
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
No prominent works on this page.
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural
At present, among the problems faced by the museums in Mexico figure the need to increase visitor numbers, create new audiences, attract public and private funding, optimise their management models, and establish competitive differences between themselves while adopting new technologies. Thus, this study examines the evaluation given by the visitors of four museums affiliated to universities in Puebla, Mexico, rating their appeal. Hence, a quanti…
Advertising (1 work) · Advertising and Communication Studies (1 work) · Affect (linguistics) (1 work) · Appeal (1 work) · Art (1 work) · Business (1 work) · Business, Innovation, and Economy (1 work) · Communication and COVID-19 Impact (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work)